PPC Specialist
PPC Specialists manage paid ad campaigns to drive targeted traffic. Learn about keyword strategy, bidding platforms, and performance analytics.
Quick Facts
- Category: Marketing and Content
- Estimated Salary: $60,000 – $95,000 per year
- Education Required: Bachelor’s degree in Marketing, Business, or related field
- Key Skills: Google Ads, keyword research, bid strategy, campaign optimization, analytics
Core responsibilities of a modern PPC Specialist
Core responsibilities of a modern PPC Specialist Pay-per-click (PPC) advertising is a powerful digital marketing channel that drives targeted......
Best tools every PPC Specialist should use
Best tools every PPC Specialist should use PPC (pay-per-click) advertising is a data-intensive field that requires precision, strategy, and constant......
How to write compelling content as a PPC Specialist
How to write compelling content as a PPC Specialist In pay-per-click advertising, compelling content is the heartbeat of every high-performing......
Effective social media strategies for PPC Specialists
Effective social media strategies for PPC Specialists As social media platforms continue to evolve into powerful advertising ecosystems, PPC......
Common KPIs tracked by PPC Specialists
Common KPIs tracked by PPC Specialists PPC Specialists rely on a set of key performance indicators (KPIs) to evaluate the effectiveness of paid......
What makes a PPC Specialist's portfolio successful?
What makes a PPC Specialist's portfolio successful? A well-crafted portfolio is a powerful tool for PPC Specialists looking to showcase their......
How to transition into a PPC Specialist role from journalism
How to transition into a PPC Specialist role from journalism Journalists are skilled communicators, researchers, and storytellers—traits that......
What soft skills are essential for a PPC Specialist?
What soft skills are essential for a PPC Specialist? While technical expertise, platform proficiency, and data analysis are core to PPC success, it’s......
Freelance vs agency work for PPC Specialists
Freelance vs agency work for PPC Specialists For PPC Specialists, choosing between freelance and agency work can shape your daily routine,......
Emerging trends PPC Specialists should know in 2025
Emerging trends PPC Specialists should know in 2025 In the fast-paced world of digital advertising, staying current with evolving trends is essential......