What are the best tools every Event Marketing Manager should use?

Event Marketing Managers should use tools like Eventbrite for registration, HubSpot for lead tracking, and social media platforms like Instagram and Facebook for promotion. Tools like Zoom and Whova help manage virtual and hybrid events, while Google Analytics tracks event performance.

Why is Eventbrite a valuable tool for Event Marketing Managers?

Eventbrite is a valuable tool for managing registrations, ticket sales, and attendee engagement. Event Marketing Managers use it to streamline event logistics, track attendee data, and promote the event, ensuring a smooth registration process.

How do Event Marketing Managers use social media platforms for events?

Event Marketing Managers use social media platforms like Facebook, Instagram, and LinkedIn to create event buzz, engage with attendees, and drive ticket sales. These platforms help build awareness, share event content, and generate post-event discussions.

What role does HubSpot play in event marketing?

HubSpot helps Event Marketing Managers manage lead generation, track attendee behavior, and nurture relationships after the event. It offers tools for email marketing, CRM management, and analytics to optimize event follow-up and improve future event strategies.

Why is Google Analytics important for measuring event success?

Google Analytics provides insights into website traffic generated by event promotions, helping Event Marketing Managers track conversions, behavior patterns, and audience demographics. This data is essential for understanding how effective event marketing efforts were in driving engagement.

How do Event Marketing Managers measure the success of an event?

Event Marketing Managers measure success through KPIs such as attendance rates, engagement metrics, lead generation, customer feedback, and post-event ROI. They track how well the event met its goals and how it contributed to broader business objectives.

How do Event Marketing Managers measure the success of social media campaigns?

Event Marketing Managers measure success through metrics like engagement rate, click-through rate (CTR), conversions, hashtag performance, and follower growth. These insights help optimize future campaigns and demonstrate the impact of social media on event success.

Best tools every Event Marketing Manager should use

Managing a successful event today requires much more than a checklist and calendar. Event Marketing Managers need the right tools to handle logistics, automate promotion, manage attendees, and measure impact. From initial planning to post-event analytics, leveraging the right technology can dramatically improve efficiency and event performance. Whether hosting a webinar, virtual summit, or in-person experience, here are the essential tools every Event Marketing Manager should have in their toolkit.

1. Event planning and project management tools

Keeping timelines, tasks, and teams organized is critical for seamless execution.

Asana / Trello: Visual project boards for managing event milestones, team collaboration, and task delegation
Monday.com: Offers customized workflows and timelines ideal for cross-functional event teams
Notion: Combines task lists, documentation, and planning in one flexible platform

These tools ensure you stay on top of every event detail—from vendor follow-ups to content deadlines.

2. Registration and ticketing platforms

Simplifying registration improves attendance and provides valuable audience insights.

Eventbrite: A go-to platform for ticketed in-person and virtual events with integrated promotion tools
Hopin: Ideal for hybrid or virtual events with built-in registration and real-time analytics
Whova: Offers a customizable registration experience and mobile app for on-site events

These platforms also collect attendee data you can use for personalization and follow-up.

3. Email marketing and automation tools

Promoting the event and keeping attendees engaged before, during, and after the event requires automated communication.

Mailchimp: Easy-to-use platform for building email campaigns, drip sequences, and audience segmentation
HubSpot: A robust CRM and automation tool for nurturing leads and tracking event conversions
Klaviyo: Great for e-commerce-driven events with advanced targeting and real-time engagement tracking

Automated email flows ensure consistent outreach and stronger attendance rates.

4. Virtual event and webinar platforms

Virtual and hybrid events require reliable, interactive platforms to host attendees and presenters.

Zoom Events: Scalable solution for webinars, summits, and hybrid meetings
ON24: Offers robust analytics and engagement tools ideal for B2B demand generation events
BigMarker: Combines presentation tools, breakout rooms, and landing pages for seamless execution

Choosing the right platform enhances the attendee experience and reduces tech-related disruptions.

5. Social media scheduling and engagement tools

Social channels are vital for driving event awareness and engagement before, during, and after the event.

Hootsuite / Buffer: Schedule promotional content across LinkedIn, Instagram, Twitter, and Facebook
Canva: Create stunning event graphics, countdowns, and branded social templates
Sprout Social: Offers analytics and social listening to track buzz and audience sentiment

These tools help you amplify reach and maintain a strong online presence around the event.

6. Survey and feedback collection tools

Understanding attendee satisfaction and gathering insights are critical for continuous improvement.

Typeform: Offers sleek, user-friendly surveys ideal for post-event feedback
Google Forms: A free, accessible tool for quick audience surveys and polls
SurveyMonkey: Provides robust analytics and templates tailored for event organizers

Feedback tools provide data to measure event success and identify areas for growth.

7. Analytics and reporting platforms

Data-driven decision-making requires the ability to track and analyze performance at every stage.

Google Analytics: Tracks referral traffic, conversion rates, and on-site behavior from event promos
Tableau / Looker Studio: Visualize registration trends, engagement metrics, and ROI in dashboards
HubSpot Reporting: Measures lead generation and customer journey impact

Advanced analytics help you prove event value and guide future planning.

Conclusion

Event Marketing Managers who integrate the right tools into their workflow can streamline planning, enhance attendee experiences, and maximize results. From registration to follow-up, every stage of the event lifecycle benefits from thoughtful tech integration. Whether hosting a small workshop or a global virtual summit, having these essential tools at your fingertips ensures your event runs efficiently, engages your audience, and delivers measurable ROI.

Frequently Asked Questions

What are the best tools every Event Marketing Manager should use?: Event Marketing Managers should use tools like Eventbrite for registration, HubSpot for lead tracking, and social media platforms like Instagram and Facebook for promotion. Tools like Zoom and Whova help manage virtual and hybrid events, while Google Analytics tracks event performance.
Why is Eventbrite a valuable tool for Event Marketing Managers?: Eventbrite is a valuable tool for managing registrations, ticket sales, and attendee engagement. Event Marketing Managers use it to streamline event logistics, track attendee data, and promote the event, ensuring a smooth registration process.
How do Event Marketing Managers use social media platforms for events?: Event Marketing Managers use social media platforms like Facebook, Instagram, and LinkedIn to create event buzz, engage with attendees, and drive ticket sales. These platforms help build awareness, share event content, and generate post-event discussions.
How do Event Marketing Managers measure the success of an event?: Event Marketing Managers measure success through KPIs such as attendance rates, engagement metrics, lead generation, customer feedback, and post-event ROI. They track how well the event met its goals and how it contributed to broader business objectives. Learn more on our Duties of an Event Marketing Manager page.
How do Event Marketing Managers measure the success of social media campaigns?: Event Marketing Managers measure success through metrics like engagement rate, click-through rate (CTR), conversions, hashtag performance, and follower growth. These insights help optimize future campaigns and demonstrate the impact of social media on event success. Learn more on our Social Strategies for Event Marketers page.