Topics Tagged: advertising storytelling
Explore content across professions related to "advertising storytelling".
How to transition into a Advertising Manager role from journalism
How to transition into an advertising Manager role from journalism Journalists are often highly skilled in research, communication, and content creation—skills that are directly transferable to an advertising Manager role. As an advertising Manager, you will need to combine these strengths with a deeper understanding of marketing strategy, media buying, and performance analytics.
How to transition into a Media Buyer role from journalism
How to transition into a Media Buyer role from journalism Journalists possess a unique set of skills—research, storytelling, deadline management—that can translate remarkably well into the world of media buying. As the advertising industry becomes increasingly data-driven and narrative-focused, professionals with a background in journalism are well-positioned to pivot into media planning and buying roles.
Best industries hiring Creative Technologists in 2025
In 2025, Creative Technologists in this sector will have the opportunity to work on interactive storytelling, virtual reality (VR) experiences, augmented reality (AR), and other immersive content formats that push the boundaries of traditional media. Interactive media and VR/AR experiences: From immersive gaming to interactive storytelling experiences, Creative Technologists are needed to build engaging experiences for audiences in VR and AR.
How to write compelling content as a Advertising Manager
How to write compelling content as an advertising Manager In today’s marketing landscape, content is a critical component of every advertising campaign. While advertising Managers may not be the ones writing copy full time, understanding how to craft and evaluate compelling content is essential to campaign success.
Effective social media strategies for Advertising Managers
Effective social media strategies for advertising Managers Social media is a cornerstone of modern advertising. For advertising Managers, success on these platforms depends on the ability to balance paid and organic strategies, craft platform-specific content, and measure performance with precision.
Best industries hiring Animators in 2025
Whether it’s for film, gaming, advertising, education, or even technology, animators play a crucial role in shaping stories, products, and experiences. advertising and Marketing Animators in the advertising and marketing industries help brands communicate messages through captivating and visually engaging content.
How to transition into a Tiktok Ads Manager role from journalism
How to Transition into a TikTok Ads Manager Role from Journalism Journalists possess a powerful skill set that translates naturally into the world of digital advertising — particularly on content-driven platforms like TikTok. From storytelling and audience analysis to fast-paced content creation, journalists are well-equipped to pivot into TikTok Ads Manager roles.
Best industries hiring Scriptwriters in 2025
With the growing demand for storytelling across various media platforms, Scriptwriters are in high demand across many industries. Whether it's creating content for advertising, video games, podcasts, or corporate training, Scriptwriters are essential in shaping narratives that engage audiences and drive messages.
Best industries hiring Creative Directors in 2025
advertising and Marketing The advertising industry remains one of the primary employers of Creative Directors. Agency work: Creative Directors in advertising agencies oversee the creative direction of multiple projects, managing teams of designers, copywriters, and animators to create impactful campaigns.
Trends every Creative Technologist should watch in media
Whether you're working on immersive experiences, interactive media, or digital storytelling, being aware of current and future trends will help you innovate and create projects that resonate with audiences. AR and VR storytelling: Combining these technologies with storytelling allows audiences to step into the story, interact with characters, or explore new worlds.
How does a Photographer contribute to creative projects?
Visual storytelling and Brand Identity At the heart of any great creative project is a story—and photographers are storytellers who use light, composition, and subject matter to express emotion, tone, and meaning. Supporting design needs: Creating imagery that fits layouts, advertising specs, and print/web resolutions.
Best industries hiring Motion Graphics Designers in 2025
As visual storytelling becomes an essential part of marketing, entertainment, and digital experiences, designers are needed to create dynamic, engaging visuals that captivate audiences. Whether it’s in film, advertising, video games, or interactive media, motion graphics designers are playing an increasingly vital role in shaping how brands and content creators communicate their messages.
How does a Creative Technologist contribute to creative projects?
Whether it’s in media, advertising, design, or entertainment, Creative Technologists bring a technical understanding to creative projects, enabling new forms of interactive, immersive, and highly engaging content. Their deep understanding of both the technical and creative aspects of a project allows them to implement innovative solutions that enhance storytelling and audience engagement.
Emerging trends Tiktok Ads Managers should know in 2025
Emerging Trends TikTok Ads Managers Should Know in 2025 TikTok is not just a social media platform — it's a global advertising powerhouse redefining how brands connect with audiences. From AI-powered automation to new ad formats and community-first content strategies, the future of TikTok advertising is fast, personal, and performance-focused.
How does a Animator contribute to creative projects?
How does a Animator contribute to creative projects? Animators are vital contributors to creative projects across industries such as film, advertising, gaming, education, and digital media. Whether working on a short explainer video or a full-length feature film, animators play a central role in shaping how ideas are experienced and understood through visual storytelling.
How to transition into a PPC Specialist role from journalism
How to transition into a PPC Specialist role from journalism Journalists are skilled communicators, researchers, and storytellers—traits that transfer surprisingly well into the world of digital advertising. Research: Vital for keyword discovery, audience analysis, and market trends Writing: Essential for creating persuasive ad copy, headlines, and CTAs Editing: Helps with refining messaging and maintaining consistency across ads storytelling: Useful for building compelling campaign narratives that engage users Recognizing these transferable skills will boost your confidence and speed up your learning curve.
Emerging trends Advertising Managers should know in 2025
Emerging trends advertising Managers should know in 2025 The advertising industry is evolving at an unprecedented pace, with new technologies, platforms, and consumer behaviors shaping the landscape. advertising Managers must stay ahead of these changes to ensure their campaigns remain competitive and effective.
Best industries hiring Podcast Hosts in 2025
As more organizations recognize the power of audio storytelling, demand for skilled Podcast Hosts continues to grow. Podcast networks and production houses Streaming platforms and radio brands Independent media startups This industry values creativity, performance, and narrative-driven content, making it ideal for hosts with a strong storytelling voice and showrunning experience.
Trends every Motion Graphics Designer should watch in media
This trend is especially prominent in film, advertising, and gaming, where the need for high-quality, lifelike visuals is growing. This trend is particularly popular in advertising, music videos, and social media content.
Core responsibilities of a modern Advertising Manager
Core responsibilities of a modern advertising Manager The role of an advertising Manager has evolved far beyond traditional print or broadcast campaigns. Today’s advertising Managers operate at the intersection of creativity, data, and technology—managing multi-channel campaigns that engage audiences, support brand goals, and drive measurable results.
Trends every Creative Director should watch in media
To stay competitive, Creative Directors must remain aware of emerging trends in design, storytelling, and media consumption. VR for storytelling: VR enables fully immersive narratives, making it a powerful tool for brand activations, entertainment, and training.
Best tools every Advertising Manager should use
Best tools every advertising Manager should use To manage and execute successful advertising campaigns, advertising Managers need a robust toolkit that spans strategy, execution, optimization, and reporting. Here are the essential tools every modern advertising Manager should be using.
What soft skills are essential for a Advertising Manager?
What soft skills are essential for an advertising Manager? While technical skills like media planning, creative strategy, and analytics are vital for an advertising Manager, soft skills are equally important for fostering effective collaboration, managing client relationships, and navigating the fast-paced demands of advertising campaigns. advertising Managers must be able to adapt to shifting priorities, lead teams, and communicate clearly with clients, creatives, and other stakeholders.
Trends every Graphic Designer should watch in media
Animating static designs enhances storytelling, boosts engagement, and adds depth to visual communication. Graphic designers are embracing representation by choosing diverse stock imagery, inclusive icons, and equitable storytelling.
Best industries hiring Set Photographers in 2025
Best industries hiring Set Photographers in 2025 Set Photographers are in growing demand across multiple industries that rely on visual storytelling, media production, and content creation. Commercials and advertising Agencies and brands producing TV spots, web videos, and branded content hire Set Photographers to: Capture polished stills for social media and print ads Provide behind-the-scenes images for internal use and PR Create supplementary materials for campaign storytelling This industry values photographers with a strong grasp of both product and lifestyle aesthetics, and often pays premium rates for quick turnaround and high-quality visuals.
Best industries hiring Sound Engineers in 2025
Film and Television Production Sound is an integral part of visual storytelling. Opportunities include: Audio editors for narrative, interview, and branded podcasts Sound designers for storytelling and immersive formats Post-production engineers for EQ, compression, and mastering Agencies, media outlets, and independent creators regularly outsource these roles, especially for remote-friendly projects.
What soft skills are essential for a Tiktok Ads Manager?
What Soft Skills Are Essential for a TikTok Ads Manager? In the dynamic and fast-paced world of TikTok advertising, technical knowledge alone isn't enough. Creative Thinking and Visual storytelling TikTok thrives on authenticity and creativity.
Common KPIs tracked by Tiktok Ads Managers
These metrics provide the insights needed to evaluate the health of a campaign, identify areas for improvement, and align advertising efforts with business objectives. Why it matters: A high VCR indicates that your content is engaging and worth watching — especially important for storytelling ads and educational content.
Best industries hiring Video Editors in 2025
These roles require a strong sense of storytelling, technical skill, and the ability to work closely with directors and producers. Digital Marketing and advertising Video is the backbone of modern marketing.
Best industries hiring Photographers in 2025
advertising and Marketing Creative agencies and in-house marketing departments are among the largest employers of photographers. Editorial photography is storytelling through imagery.
Freelance vs agency work for Advertising Managers
Freelance vs agency work for advertising Managers As an advertising Manager, you have the flexibility to choose between freelance work and agency life. In this article, we’ll compare the pros and cons of freelance and agency work for advertising Managers to help you make the best decision for your career.
Common KPIs tracked by Advertising Managers
Common KPIs tracked by advertising Managers advertising Managers are tasked with ensuring that every campaign delivers measurable value. Whether managing digital, print, or multimedia campaigns, understanding and tracking the right KPIs helps advertising Managers stay data-informed and results-driven.
Emerging trends Media Buyers should know in 2025
Emerging trends Media Buyers should know in 2025 As advertising technology continues to evolve, Media Buyers must stay ahead of industry trends to ensure campaigns remain competitive and effective. Connected TV (CTV) and audio streaming ad expansion Consumers are shifting from linear TV and traditional radio to digital streaming, creating new opportunities for targeted advertising.
Best industries hiring Voice Actors in 2025
advertising and Commercials The advertising industry is a major employer of voice actors, with brands continuously looking for fresh, engaging voices to promote their products and services. In 2025, voice actors will continue to play a vital role in advertising, from radio spots to television commercials and digital ads.
Core responsibilities of a modern YouTube Marketing Specialist
Content Planning and Production Oversight Develop a content calendar aligned with brand goals and audience interests Collaborate with video creators, editors, and creative teams to deliver high-quality content Guide the tone, pacing, and messaging of videos to align with brand storytelling 3. Paid advertising and Monetization Strategy Manage YouTube Ads (TrueView, Bumper, Discovery) to promote videos or products Support monetization strategies such as memberships, sponsorships, and merchandise integrations Ensure compliance with YouTube policies and guidelines Skills and Tools Every Specialist Should Master Modern YouTube Marketing Specialists need a well-rounded skill set including: Video SEO knowledge for organic reach Data literacy to interpret performance and optimize strategy Project management for coordinating content pipelines Familiarity with tools like TubeBuddy, vidIQ, Canva, Adobe Premiere, and Google Analytics Conclusion Being a YouTube Marketing Specialist is about more than uploading content — it’s about creating a strategic, data-informed, audience-first presence that supports business growth.
What makes a Advertising Manager's portfolio successful?
What makes an advertising Manager's portfolio successful? An advertising Manager's portfolio is a reflection of their expertise, creativity, and strategic thinking. Here’s what makes an advertising Manager’s portfolio stand out to potential employers, clients, or collaborators.
Best tools every Media Buyer should use
Best tools every Media Buyer should use To succeed in the fast-paced world of advertising, Media Buyers rely on a wide range of tools to plan campaigns, negotiate placements, track performance, and optimize in real time. Digital advertising platforms These platforms are essential for planning, launching, and managing ads across search engines and social media.
Top tools used by professional Animators
Top tools used by professional Animators Animators rely on a wide array of tools to bring visuals to life through motion, storytelling, and design. Whether working in film, gaming, advertising, or education, these essential tools support every stage of animation production—from concept to final output.
What makes a Creative Copy Strategist's portfolio successful?
Some examples to include are: Website copy: Homepages, product pages, and landing pages Blog posts: Articles that showcase both storytelling and SEO optimization Social media posts: Copy that engages and converts across platforms (Facebook, Instagram, Twitter, LinkedIn) Email campaigns: Newsletters, promotional emails, and sales funnels advertising copy: Print, digital ads, or slogans By showing a variety of work, you demonstrate that you can handle any content strategy challenge that comes your way. Creative writing or side projects: Any writing outside of work that demonstrates your creative range or passion for storytelling.
How to build a strong portfolio as a Set Photographer
They want to see: How well you capture emotion, action, and storytelling moments Your consistency in style, lighting, and framing Your ability to work with natural and artificial lighting on set Samples of both candid behind-the-scenes and staged promotional stills Your understanding of cinematic composition and tone Your portfolio should reflect your understanding of the production environment and how to visually enhance its narrative. What to Include in a Set Photography Portfolio To present a compelling body of work, make sure your portfolio includes: Unit Stills: Images of actors in character, during or between takes Behind-the-Scenes (BTS) Photos: Candid shots of the crew, equipment, and environment Key Art Shots: Clean, well-composed images that can be used for posters or advertising On-Set Portraits: Character-driven or stylized photos for promotional use Series Samples: Groups of photos from specific productions showing range and continuity Where possible, annotate each project with a short caption describing your role and the purpose of the shots.
How to write compelling content as a Tiktok Ads Manager
Unlike traditional advertising, TikTok ads must feel organic, relatable, and native to the platform. Content should: Explain how the product or service improves the user’s life Show real results or transformations Use storytelling and testimonials to create emotional connection Use the formula: Problem → Solution → Result to guide your ad copy flow.
How to price services as a freelance Animator
Will it be used in paid advertising campaigns? Is it for a high-traffic landing page or investor pitch? Does it enhance brand storytelling or customer understanding? The higher the value and visibility, the higher your rate should be.
How to find consistent work as a Photographer
Post finished work, behind-the-scenes shots, and stories Use relevant hashtags and geotags to improve discoverability Engage with local businesses, creators, and clients in the comments Instagram, Pinterest, and TikTok are especially effective for visual storytelling and attracting lifestyle and branding work.
Best industries hiring Graphic Designers in 2025
advertising and Marketing This industry is a natural fit for graphic designers. Whether you aim to work in-house, freelance, or join a creative agency, there’s a growing need for skilled designers to shape the future of visual storytelling.
Effective social media strategies for PPC Specialists
Effective social media strategies for PPC Specialists As social media platforms continue to evolve into powerful advertising ecosystems, PPC Specialists must craft data-driven, creative strategies that leverage these platforms for maximum return on ad spend (ROAS). Meta (Facebook & Instagram): Ideal for B2C targeting, interest-based segmentation, and visual storytelling LinkedIn: Best for B2B campaigns, job roles, and industry-specific targeting TikTok: Great for Gen Z and millennial outreach with short-form, entertaining ads Twitter/X and Pinterest: Niche platforms with specialized use cases for timely or visual content Platform alignment ensures higher relevance and better performance metrics.
Best industries hiring Illustrators in 2025
Marketing visuals: 3D artists are also responsible for creating high-quality product renderings and animations for advertising, showcasing products in a visually appealing and realistic manner. advertising and Marketing 3D artists are in demand within the advertising and marketing sectors to create visually stunning ads, promotional materials, and interactive content.
Common KPIs tracked by Media Buyers
Cost Per Acquisition (CPA) CPA tracks how much it costs to gain one new customer or lead through your advertising efforts. Formula: Revenue Generated ÷ Ad Spend Used in e-commerce and direct-response campaigns Higher ROAS indicates more profitable media placements Optimizing for ROAS ensures advertising contributes directly to business growth.
Core responsibilities of a modern Media Buyer
Campaign execution and trafficking Once the plan is finalized, Media Buyers coordinate the launch of advertising campaigns across chosen platforms. Budget management and reporting Managing advertising spend responsibly is a key function of any Media Buyer.
How to find consistent work as a Scriptwriter
Whether you're working in film, television, advertising, or other media, establishing a steady flow of work requires a combination of persistence, strategy, and professional development. Video games: Scriptwriters are increasingly sought after for narrative-driven games that require character development, dialogue, and immersive storytelling.
Best industries hiring Set Designers in 2025
Commercial and advertising Projects The commercial and advertising industries also hire Set Designers to create environments for product shoots, advertisements, and commercials. In this sector, Set Designers work with advertising agencies and brands to build sets that communicate a specific message or mood while highlighting the product being marketed.
Related Tags
#storytelling in advertising#storytelling in communities#storytelling in copywriting#storytelling in email marketing#storytelling in marketing