Topics Tagged: immersive advertising
Explore content across professions related to "immersive advertising".
Emerging trends Advertising Managers should know in 2025
Emerging trends advertising Managers should know in 2025 The advertising industry is evolving at an unprecedented pace, with new technologies, platforms, and consumer behaviors shaping the landscape. advertising Managers must stay ahead of these changes to ensure their campaigns remain competitive and effective.
Best industries hiring Creative Technologists in 2025
In 2025, Creative Technologists in this sector will have the opportunity to work on interactive storytelling, virtual reality (VR) experiences, augmented reality (AR), and other immersive content formats that push the boundaries of traditional media. Interactive media and VR/AR experiences: From immersive gaming to interactive storytelling experiences, Creative Technologists are needed to build engaging experiences for audiences in VR and AR.
Best industries hiring Illustrators in 2025
From AAA games to indie projects, 3D artists play a vital role in creating immersive virtual worlds and characters. Film and Television Production The film and television industry continues to rely heavily on 3D artists for creating visual effects, computer-generated imagery (CGI), and immersive environments.
Best industries hiring Set Designers in 2025
The role of Set Designers in theater is critical in creating immersive environments that support the narrative and evoke the desired emotions in the audience. Experimental and immersive theater: With the rise of immersive and experimental theater experiences, Set Designers are increasingly called upon to create sets that engage the audience in new and interactive ways.
Trends every Creative Technologist should watch in media
Whether you're working on immersive experiences, interactive media, or digital storytelling, being aware of current and future trends will help you innovate and create projects that resonate with audiences. Creative Technologists can harness AR and VR to create immersive experiences that captivate users in entirely new ways.
Best industries hiring Animators in 2025
Whether it’s for film, gaming, advertising, education, or even technology, animators play a crucial role in shaping stories, products, and experiences. Character animation and 3D modeling for video games Animation for VR/AR experiences and immersive worlds Cutscenes, motion capture, and gameplay animations As gaming companies push for more lifelike visuals and dynamic gameplay, animators are crucial in delivering the next generation of interactive experiences.
How does a Creative Technologist contribute to creative projects?
Whether it’s in media, advertising, design, or entertainment, Creative Technologists bring a technical understanding to creative projects, enabling new forms of interactive, immersive, and highly engaging content. Integrating Technology with Creative Vision Creative Technologists are responsible for blending artistic ideas with cutting-edge technology to produce immersive and interactive experiences.
Best industries hiring Video Game Designers in 2025
Virtual Reality (VR) and Augmented Reality (AR) Industries Virtual Reality (VR) and Augmented Reality (AR) are technologies that have gained significant traction in recent years, offering immersive and interactive experiences in ways that traditional gaming cannot. Industries utilizing VR and AR include: VR Gaming: Companies developing VR games for platforms like Oculus Rift, HTC Vive, and PlayStation VR require designers to create immersive, interactive worlds and experiences that take advantage of the technology.
Trends every Motion Graphics Designer should watch in media
This trend is especially prominent in film, advertising, and gaming, where the need for high-quality, lifelike visuals is growing. Augmented reality (AR) and virtual reality (VR): As AR and VR technologies become more widespread, 3D motion graphics are playing a key role in creating immersive environments.
Best industries hiring Motion Graphics Designers in 2025
Whether it’s in film, advertising, video games, or interactive media, motion graphics designers are playing an increasingly vital role in shaping how brands and content creators communicate their messages. advertising and Marketing advertising and marketing are some of the fastest-growing sectors hiring motion graphics designers.
Best industries hiring Sound Engineers in 2025
With the increasing importance of immersive content, high-quality podcasting, video streaming, and interactive media, skilled Sound Engineers are more essential than ever. Opportunities include: Audio editors for narrative, interview, and branded podcasts Sound designers for storytelling and immersive formats Post-production engineers for EQ, compression, and mastering Agencies, media outlets, and independent creators regularly outsource these roles, especially for remote-friendly projects.
Best industries hiring Creative Directors in 2025
advertising and Marketing The advertising industry remains one of the primary employers of Creative Directors. Agency work: Creative Directors in advertising agencies oversee the creative direction of multiple projects, managing teams of designers, copywriters, and animators to create impactful campaigns.
Trends every Creative Director should watch in media
Creative Directors are increasingly tasked with integrating immersive technology into campaigns to engage consumers in new ways. VR for storytelling: VR enables fully immersive narratives, making it a powerful tool for brand activations, entertainment, and training.
Emerging trends PPC Specialists should know in 2025
Emerging trends PPC Specialists should know in 2025 In the fast-paced world of digital advertising, staying current with evolving trends is essential for PPC Specialists. New and Evolving Ad Formats Ad platforms are rolling out innovative formats designed for immersive experiences and higher engagement.
How does a Animator contribute to creative projects?
How does a Animator contribute to creative projects? Animators are vital contributors to creative projects across industries such as film, advertising, gaming, education, and digital media. Developing unique animation styles and visual languages Combining traditional and digital techniques for hybrid effects Staying on top of trends in frame rate manipulation, looping animation, and immersive media (AR/VR) Conclusion Animators are not just technicians—they’re visual storytellers, problem-solvers, and essential members of any creative team.
How to transition into a Advertising Manager role from journalism
How to transition into an advertising Manager role from journalism Journalists are often highly skilled in research, communication, and content creation—skills that are directly transferable to an advertising Manager role. As an advertising Manager, you will need to combine these strengths with a deeper understanding of marketing strategy, media buying, and performance analytics.
Best industries hiring Voice Actors in 2025
advertising and Commercials The advertising industry is a major employer of voice actors, with brands continuously looking for fresh, engaging voices to promote their products and services. In 2025, voice actors will continue to play a vital role in advertising, from radio spots to television commercials and digital ads.
Core responsibilities of a modern Advertising Manager
Core responsibilities of a modern advertising Manager The role of an advertising Manager has evolved far beyond traditional print or broadcast campaigns. Today’s advertising Managers operate at the intersection of creativity, data, and technology—managing multi-channel campaigns that engage audiences, support brand goals, and drive measurable results.
Best tools every Advertising Manager should use
Best tools every advertising Manager should use To manage and execute successful advertising campaigns, advertising Managers need a robust toolkit that spans strategy, execution, optimization, and reporting. Here are the essential tools every modern advertising Manager should be using.
Best industries hiring Scriptwriters in 2025
Whether it's creating content for advertising, video games, podcasts, or corporate training, Scriptwriters are essential in shaping narratives that engage audiences and drive messages. advertising and Marketing With digital marketing at an all-time high, companies are increasingly investing in compelling narratives to sell products, tell brand stories, and build connections with consumers.
What soft skills are essential for a Advertising Manager?
What soft skills are essential for an advertising Manager? While technical skills like media planning, creative strategy, and analytics are vital for an advertising Manager, soft skills are equally important for fostering effective collaboration, managing client relationships, and navigating the fast-paced demands of advertising campaigns. advertising Managers must be able to adapt to shifting priorities, lead teams, and communicate clearly with clients, creatives, and other stakeholders.
How to write compelling content as a Advertising Manager
How to write compelling content as an advertising Manager In today’s marketing landscape, content is a critical component of every advertising campaign. While advertising Managers may not be the ones writing copy full time, understanding how to craft and evaluate compelling content is essential to campaign success.
Effective social media strategies for Advertising Managers
Effective social media strategies for advertising Managers Social media is a cornerstone of modern advertising. For advertising Managers, success on these platforms depends on the ability to balance paid and organic strategies, craft platform-specific content, and measure performance with precision.
Top tools used by professional Creative Technologists
Whether they’re designing immersive environments, creating interactive media, or prototyping new products, the tools they use help transform abstract ideas into reality. Whether they are building interactive experiences, immersive installations, or dynamic websites, a solid grasp of coding and development tools is essential.
Trends every Graphic Designer should watch in media
3D Design and Mixed Media 3D elements are increasingly used in advertising, web design, and branding to create depth, interactivity, and visual interest. Combined with photography or illustration, mixed media designs give a tactile, immersive experience.
Freelance vs agency work for Advertising Managers
Freelance vs agency work for advertising Managers As an advertising Manager, you have the flexibility to choose between freelance work and agency life. In this article, we’ll compare the pros and cons of freelance and agency work for advertising Managers to help you make the best decision for your career.
Emerging trends Event Marketing Managers should know in 2025
immersive tech: AR, VR, and interactive experiences Attendees crave memorable, immersive experiences—and technology is delivering. Augmented Reality (AR) enhances booths, product demos, and wayfinding Virtual Reality (VR) allows for remote facility tours or interactive training Holograms and 3D displays create attention-grabbing stage moments immersive technology increases attendee engagement and brand memorability.
Trends every Set Designer should watch in media
These technologies allow Set Designers to create immersive environments and experiences without relying solely on physical construction. Here’s how VR and AR are influencing set design: Virtual set design: With VR, Set Designers can design and view sets in a fully immersive 3D space, allowing for better visualization, more accurate measurements, and easier collaboration with the production team.
Trends every Sound Engineer should watch in media
immersive Audio Formats Are Going Mainstream Formats like Dolby Atmos and spatial audio are no longer niche—they're becoming industry standards across media platforms. From streaming services to gaming consoles, immersive sound is in high demand.
Emerging trends Media Buyers should know in 2025
Emerging trends Media Buyers should know in 2025 As advertising technology continues to evolve, Media Buyers must stay ahead of industry trends to ensure campaigns remain competitive and effective. Connected TV (CTV) and audio streaming ad expansion Consumers are shifting from linear TV and traditional radio to digital streaming, creating new opportunities for targeted advertising.
How to transition into a Media Buyer role from journalism
As the advertising industry becomes increasingly data-driven and narrative-focused, professionals with a background in journalism are well-positioned to pivot into media planning and buying roles. Learn the basics of media buying and advertising To bridge the gap, you’ll need to develop knowledge in advertising platforms, terminology, and strategy.
Common KPIs tracked by Advertising Managers
Common KPIs tracked by advertising Managers advertising Managers are tasked with ensuring that every campaign delivers measurable value. Whether managing digital, print, or multimedia campaigns, understanding and tracking the right KPIs helps advertising Managers stay data-informed and results-driven.
What makes a Advertising Manager's portfolio successful?
What makes an advertising Manager's portfolio successful? An advertising Manager's portfolio is a reflection of their expertise, creativity, and strategic thinking. Here’s what makes an advertising Manager’s portfolio stand out to potential employers, clients, or collaborators.
Best tools every Media Buyer should use
Best tools every Media Buyer should use To succeed in the fast-paced world of advertising, Media Buyers rely on a wide range of tools to plan campaigns, negotiate placements, track performance, and optimize in real time. Digital advertising platforms These platforms are essential for planning, launching, and managing ads across search engines and social media.
Trends every Illustrator should watch in media
As the demand for more immersive and realistic 3D experiences grows, 3D artists must stay up-to-date with the latest trends to remain competitive in the industry. These technologies are becoming increasingly important for 3D artists, who can now create immersive environments and interactive experiences that push the boundaries of traditional 3D modeling and animation.
How to find consistent work as a Scriptwriter
Whether you're working in film, television, advertising, or other media, establishing a steady flow of work requires a combination of persistence, strategy, and professional development. Video games: Scriptwriters are increasingly sought after for narrative-driven games that require character development, dialogue, and immersive storytelling.
Top tools used by professional Motion Graphics Designers
Professional motion graphics designers use a combination of software, hardware, and online resources to create dynamic visuals, animations, and visual effects for films, television, advertising, websites, and more. After Effects is used in film, television, advertising, and digital content creation.
Emerging trends Marketing Automation Specialists should know in 2025
Marketing Automation Specialist
Interactive and immersive experiences (AR/VR) Augmented reality (AR) and virtual reality (VR) are increasingly being used to create immersive and interactive experiences for customers. VR experiences: Use virtual reality to create fully immersive brand experiences, allowing customers to explore products or services in a virtual environment.
Trends every Podcast Host should watch in media
Interactive and immersive Experiences Podcasters are exploring new ways to make content interactive. Some shows even experiment with immersive audio or gamified storytelling to captivate audiences.
How does a Sound Engineer contribute to creative projects?
Sound Engineers collaborate with directors, musicians, and content creators to: Capture the essence of a performance or scene Translate creative vision into immersive audio experiences Balance sound elements for emotional impact Enhance storytelling through sound effects, ambiance, and transitions Every decision—whether it’s mic placement or reverb settings—affects how the audience feels and engages with the content. In film, they make sure dialogue is clear, ambient sounds are immersive, and transitions are seamless.
Common KPIs tracked by Media Buyers
Cost Per Acquisition (CPA) CPA tracks how much it costs to gain one new customer or lead through your advertising efforts. Formula: Revenue Generated ÷ Ad Spend Used in e-commerce and direct-response campaigns Higher ROAS indicates more profitable media placements Optimizing for ROAS ensures advertising contributes directly to business growth.
Core responsibilities of a modern Media Buyer
Campaign execution and trafficking Once the plan is finalized, Media Buyers coordinate the launch of advertising campaigns across chosen platforms. Budget management and reporting Managing advertising spend responsibly is a key function of any Media Buyer.
Top tools used by professional Video Game Designers
Game engines are essential tools for Video Game Designers, providing the foundation for building game worlds, implementing mechanics, and ensuring the overall game experience is immersive and interactive. 3D modeling and animation software help Video Game Designers create the visual elements that make games immersive, from characters and objects to entire environments.
Trends every Video Game Designer should watch in media
As immersive technologies, VR and AR offer players a more interactive and engaging experience, allowing them to step into the game world like never before. Here’s how VR and AR are influencing the industry: immersive experiences: VR allows players to fully immerse themselves in a game world, creating a more realistic and engaging experience.
Trends every Scriptwriter should watch in media
Interactive and immersive Storytelling With the rise of interactive media, Scriptwriters are now challenged to create narratives that allow audiences to shape the outcome. Whether through video games, interactive films, or choose-your-own-adventure TV shows, immersive storytelling is an exciting trend to watch.
Digital tools every Online Course Creator should learn
Online Course Creators benefit from mastering: Canva: For creating engaging infographics, slides, and course visuals Google Slides / Microsoft PowerPoint: For structured presentations with visual clarity Prezi: For more immersive, non-linear visual storytelling Genially: For interactive posters, quizzes, and learning journeys These tools help enhance visual appeal and instructional clarity. Essential platforms include: Nearpod: Interactive slideshows, quizzes, polls, and VR field trips Kahoot: Game-based quizzes to reinforce knowledge in real-time Edpuzzle: Embeds questions in videos for comprehension checks H5P: For creating drag-and-drop, interactive videos, and simulations These tools help reinforce content and make learning more immersive and enjoyable.
Emerging trends Marketing Managers should know in 2025
It offers immersive, interactive experiences that increase engagement and retention. Using AR filters on Instagram or Snapchat to promote products Creating virtual product try-ons or 3D product demos Incorporating AR into packaging or QR code experiences Marketing Managers can differentiate their brand by blending creativity with immersive technology.
How to transition into a PPC Specialist role from journalism
How to transition into a PPC Specialist role from journalism Journalists are skilled communicators, researchers, and storytellers—traits that transfer surprisingly well into the world of digital advertising. Learn the Fundamentals of PPC To make the transition, you’ll need to gain foundational knowledge of paid search and social advertising platforms.
Core responsibilities of a modern Social Media Manager
Social Media advertising Paid social media campaigns complement organic strategies and are vital for reaching a wider audience and driving conversions. Paid advertising helps extend reach and accelerate growth, complementing organic social efforts.
Trends every Voice Actor should watch in media
These platforms are more immersive than traditional media, and voice actors play an essential role in shaping the user experience. Games are becoming more immersive, and voice acting is crucial for creating believable, engaging characters.
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#immersive audio#immersive event tech#immersive media experiences#immersive set design#transitioning to advertising