Topics Tagged: keyword research
Explore content across professions related to "keyword research".
How to transition into a SEO Specialist role from journalism
How to transition into a SEO Specialist role from journalism Journalists are natural storytellers, skilled in research, content creation, and meeting deadlines—all foundational skills in SEO. research: Critical for keyword research, competitor analysis, and understanding search intent Writing: Useful for on-page optimization, content strategy, and meta tag creation Storytelling: Helps craft engaging content that improves dwell time and shares Editing: Essential for optimizing clarity, structure, and readability These strengths give journalists a solid foundation to build SEO-specific skills upon.
Core responsibilities of a modern SEO Specialist
But the role goes far beyond stuffing keywords into blog posts. Conducting keyword research keyword research forms the foundation of SEO strategy.
Best tools every Creative Copy Strategist should use
SEO and keyword research Tools Understanding how to optimize content for search engines is crucial. The following tools help strategists with keyword research, SEO analysis, and optimization: Ahrefs: A comprehensive SEO tool for keyword research, backlink tracking, and competitor analysis.
Core responsibilities of a modern PPC Specialist
keyword research and Bidding For search-based platforms, keyword research is critical to attracting qualified traffic. Use tools like Google keyword Planner, SEMrush, or SpyFu to discover high-intent keywords Segment keywords by match type (broad, phrase, exact) to control spend and reach Set and adjust bids using manual or automated strategies Build and maintain negative keyword lists to reduce irrelevant clicks Effective bidding ensures visibility without overspending on low-quality traffic.
Best tools every Content Strategist should use
keyword research and SEO Tools Effective content must be discoverable, and SEO tools help strategists identify topics, keywords, and content gaps to increase organic reach. SEMrush: Provides keyword tracking, competitor analysis, and topic suggestions.
Best tools every SEO Specialist should use
SEO Specialists rely on a combination of tools to analyze data, conduct research, optimize content, monitor site health, and measure success. keyword research Tools Identifying the right keywords is fundamental to any SEO campaign.
What makes a SEO Specialist's portfolio successful?
, keyword targeting, technical fixes, link outreach) Results: Present before-and-after data such as traffic increases, ranking improvements, or conversion growth Be clear and specific—quantified outcomes make your work more compelling. On-page optimization (content edits, meta improvements) Technical SEO (site speed, schema markup, crawl fixes) Content strategy and keyword research Backlink analysis and link-building efforts This range illustrates that you understand how various SEO components work together.
How to write compelling content as a Affiliate Marketing Manager
Customer research: Conduct research to gather insights into your audience’s preferences, pain points, and behavior. keyword research: Conduct keyword research to identify the terms your target audience is searching for.
Best tools every YouTube Marketing Specialist should use
To stay competitive, specialists rely on a suite of tools that help them research keywords, optimize metadata, analyze performance, enhance content production, and drive audience growth. keyword and SEO Optimization Tools Search visibility is one of the biggest drivers of growth.
Best tools every PPC Specialist should use
The right tools empower PPC Specialists to plan smarter campaigns, discover high-performing keywords, create compelling ads, track ROI, and automate time-consuming tasks. keyword research and Planning Tools Successful PPC campaigns begin with identifying the right keywords.
How to write compelling content as a SEO Specialist
It’s about crafting content that aligns with search intent, incorporates targeted keywords naturally, and drives both user engagement and search engine visibility. Start with Thorough keyword research Compelling content begins with the right keywords.
How to transition into a Copywriter role from journalism
With a strong foundation in storytelling, research, interviewing, and deadline-driven writing, former journalists can quickly adapt their skills to meet the demands of content marketing, brand communication, and persuasive writing. Storytelling: Crafting narratives with a beginning, middle, and end research: Digging into topics to create accurate and informative content Interviewing: Extracting useful quotes and real-world perspectives Editing: Sharpening copy for clarity, tone, and grammatical precision These competencies form a solid foundation for marketing-focused writing.
Best tools every Digital Marketing Analyst should use
From web analytics to keyword tracking and visualization, these tools are essential for delivering insights that drive performance across channels. SEO and keyword tracking tools Search engine visibility is a major channel for organic growth.
Core responsibilities of a modern Copywriter
Conduct keyword research and integrate target phrases naturally Write compelling meta titles and descriptions Structure content with headers, bullet points, and internal linking SEO-savvy copywriting increases content visibility and audience reach. research market shifts, trending phrases, and cultural changes Adapt tone and messaging to resonate with target demographics Use performance data to iterate and improve copy effectiveness A modern Copywriter is both a student of language and a reader of the room.
What makes a PPC Specialist's portfolio successful?
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads GA4, Google Tag Manager, Looker Studio (Data Studio) keyword research tools like SEMrush, SpyFu, Ubersuggest Automation tools like Optmyzr, Adalysis, or Google Ads Scripts This builds confidence in your technical capability and workflow experience.
Core responsibilities of a modern YouTube Marketing Specialist
YouTube SEO and Metadata Optimization Conduct keyword research for video topics and tags Optimize titles, descriptions, and tags to improve discoverability Create custom thumbnails that increase click-through rates (CTR) 4.
How to write compelling content as a Content Strategist
Strategic keyword research should guide your topic selection and writing process. Incorporate primary and secondary keywords naturally within headings and body text Use SEO-friendly formatting: short paragraphs, bulleted lists, internal links Write clear meta descriptions and compelling title tags Optimized content drives traffic without compromising the user experience.
How to write compelling content as a E-commerce Specialist
Incorporate keywords naturally: Help search engines understand your content without overstuffing. Conduct keyword research using tools like Ahrefs or SEMrush Use clear headings (<h1>, <h2>) and meta descriptions Structure content with bullet points, short paragraphs, and internal links Compress images and include alt text for visual content Well-optimized content not only ranks better but also provides a better user experience.
How to transition into a Creative Copy Strategist role from journalism
For journalists, the shift to creative copywriting may seem challenging at first, but the core skills in writing, storytelling, and research can be leveraged effectively. research: Journalists are adept at gathering facts and insights, a skill that is crucial for creating accurate and valuable content for brands.
How to transition into a AI Content Strategist role from journalism
How to transition into a AI Content Strategist role from journalism Journalists are natural storytellers, skilled in research, interviewing, and distilling complex information into engaging narratives—making them well-positioned to pivot into roles in content strategy. Recognize Your Transferable Skills Journalists bring a powerful toolkit that directly applies to content strategy: Strong writing and editing: Producing clear, concise, and compelling copy research and investigation: Finding credible sources and developing thought leadership pieces Interviewing: Conducting SME interviews and customer research to inform content Deadline-driven workflows: Managing multiple content pieces under time pressure These core competencies provide a strong foundation for strategic content planning and execution.
How to transition into a E-commerce Specialist role from journalism
Journalists are expert communicators, researchers, and storytellers—all of which are essential in e-commerce. research proficiency: The ability to investigate topics in-depth is essential for market research, product positioning, and SEO analysis.
How to transition into a Digital Marketing Analyst role from journalism
If you’re a journalist considering this shift, your skills in research, content strategy, and audience behavior give you a unique advantage. Audience research: Journalists know how to dig into demographics, psychographics, and behavior patterns—skills critical in marketing.
How to transition into a Content Strategist role from journalism
How to transition into a Content Strategist role from journalism Journalists possess a unique set of skills—storytelling, research, editing, and deadline management—that make them strong candidates for content strategy roles. Recognize Your Transferable Skills The core competencies of a journalist are directly applicable to content strategy: research: Investigating topics, trends, and audiences is central to strategic planning.
Core responsibilities of a modern Content Strategist
Audience research and Persona Development Understanding the target audience is essential for crafting effective content. Content Strategists conduct research to uncover user needs, pain points, and preferences to guide both tone and format.
Best tools every Funnel Marketing Specialist should use
Use these tools to optimize content performance: SEMrush or Ahrefs ? keyword research, backlink tracking, and content audits SurferSEO ? on-page SEO optimization based on SERP analysis Canva ? fast, professional-quality visuals for landing pages, ads, and emails Content fuels engagement and supports inbound lead generation.
What makes a YouTube Marketing Specialist's portfolio successful?
Include: keyword research strategy and tools used (e.
Best tools every E-commerce Specialist should use
Ahrefs: Comprehensive platform for keyword research, backlink analysis, and competitor tracking. SEMrush: Ideal for auditing site health, tracking keyword performance, and competitive research.
Best tools every Marketing Manager should use
Marketing Managers rely on robust SEO platforms to improve rankings, identify keywords, and track competitors. SEMrush: Comprehensive tool for keyword research, site audits, and backlink tracking.
Best tools every Brand Manager should use
SEMrush: SEMrush is an all-in-one marketing tool that provides competitive analysis, including keyword research, backlink tracking, and competitive ad strategies. Ahrefs: Ahrefs is a powerful SEO tool that helps Brand Managers analyze competitor websites, track keyword rankings, and monitor backlink profiles to identify gaps in their own strategy.
How to write compelling content as a Brand Manager
keyword research: Use tools like Google keyword Planner, SEMrush, or Ahrefs to find relevant keywords for your industry. Integrate these keywords naturally into your content.
How to transition into a Growth Hacker role from journalism
Apply Your Data-Driven research Skills As a journalist, you are accustomed to researching, analyzing data, and drawing conclusions from various sources. Your experience with research and data analysis will allow you to drive growth through informed decision-making, just as you once did in journalism.
Best tools every Copywriter should use
Whether you’re a freelance writer or part of an in-house content team, having a versatile toolkit will enhance your writing process, from research to publishing. research and Ideation Tools Great copy starts with great research.
How to transition into a PPC Specialist role from journalism
How to transition into a PPC Specialist role from journalism Journalists are skilled communicators, researchers, and storytellers—traits that transfer surprisingly well into the world of digital advertising. research: Vital for keyword discovery, audience analysis, and market trends Writing: Essential for creating persuasive ad copy, headlines, and CTAs Editing: Helps with refining messaging and maintaining consistency across ads Storytelling: Useful for building compelling campaign narratives that engage users Recognizing these transferable skills will boost your confidence and speed up your learning curve.
Emerging trends SEO Specialists should know in 2025
Optimize content for natural language queries and long-tail keywords Use structured data and alt tags to make images and products discoverable in visual search Create concise, featured-snippet-style answers for voice search SEO strategies that account for new search modalities will expand reach beyond traditional SERPs. Entity-Based SEO and Semantic Search Search engines are getting better at understanding the relationships between entities (people, places, concepts) rather than just keywords.
How to write compelling content as a YouTube Marketing Specialist
Descriptions provide important context and keyword signals for YouTube’s algorithm. Best practices include: Use high-performing keywords naturally (research with TubeBuddy or vidIQ).
How to write compelling content as a AI Content Strategist
Start with Audience and Intent research Great content begins with a deep understanding of who you’re writing for. ai: Useful for drafting short-form marketing copy or product descriptions Frase or Surfer SEO: Provide keyword suggestions and content briefs based on top-performing articles Use AI to enhance efficiency, but ensure the narrative remains brand-aligned and audience-aware.
What makes a great Physical Therapist resume?
Include your DPT or MPT degree, university name, and graduation year Mention any honors, scholarships, or relevant research if applicable Include continuing education or residency programs completed Your academic background reinforces your qualifications and specialization areas. Incorporate keywords for ATS Optimization Many organizations use Applicant Tracking Systems to screen resumes.
How to write compelling content as a PPC Specialist
Use Targeted keywords in Headlines and Descriptions In search ads, incorporating keywords directly into your copy improves both visibility and perceived relevance. Include primary keywords in headline 1 or 2 to bold-match search terms Use synonyms and variants in descriptions for broader match coverage Write clear, compelling copy while avoiding keyword stuffing keyword alignment helps improve CTR and ad ranking on platforms like Google Ads.
Common KPIs tracked by AI Content Strategists
Tracked using Google Analytics and Google Search Console Indicates SEO performance and topic relevance Often broken down by landing page, keyword, or content cluster This is one of the most fundamental KPIs for assessing the long-term value of evergreen content. keyword Rankings and Visibility What it measures: Where your content appears in search engine results for targeted keywords.
Effective social media strategies for Market Research Analysts
Effective social media strategies for Market research Analysts Social media isn’t just for marketers and influencers—Market research Analysts can use it strategically to showcase expertise, share insights, build a professional brand, and engage with clients and industry peers. Done well, social media becomes a valuable tool for both career development and research impact.
How to write compelling content as a Creative Copy Strategist
Here’s how to do it: Create audience personas: research your target audience to build personas that represent key demographic groups. Optimize your copy for search engines by: Using relevant keywords: Identify keywords your audience searches for and naturally incorporate them into your content.
What makes a AI Content Strategist's portfolio successful?
, ChatGPT for ideation, Surfer SEO for optimization) The strategic decisions made based on audience research or analytics The results: rankings improved, leads generated, traffic growth, reduced bounce rates, etc. Demonstrations of AI Integration As an AI Content Strategist, show how you work with AI rather than just writing content: Explain how you use AI for keyword clustering, outline generation, or A/B testing headlines Show workflows that blend AI writing with human editing Include prompt examples, content iterations, or tools you’ve helped implement Demonstrating comfort and creativity with AI tools makes you stand out in this specialized role.
What makes a great Blockchain Developer resume stand out?
Highlight Relevant Technical Skills Up Front Recruiters often scan resumes quickly, looking for specific keywords. Tailor your resume for each opportunity by: Using the job description as a guide for which skills and experiences to emphasize Including keywords and phrases from the listing to pass applicant tracking systems (ATS) Highlighting experience aligned with the company’s blockchain use case?e.
Common KPIs tracked by SEO Specialists
Track using Google Analytics 4 (GA4) or similar platforms Monitor trends over time to evaluate growth and seasonal patterns Compare traffic by landing page to assess which content drives the most visits Consistent growth in organic traffic is a strong indicator of successful keyword targeting and content optimization. keyword Rankings Monitoring keyword positions in search engine results pages (SERPs) helps gauge visibility and competitiveness for target terms.
What makes a great Medical Assistant resume?
Hiring managers often scan resumes quickly, so a well-organized, keyword-rich document tailored to the job can make all the difference. Use keywords for Applicant Tracking Systems (ATS) Many employers use software to screen resumes before a human ever sees them.
What makes a great Clinical Research Associate resume?
What makes a great Clinical research Associate resume? A standout Clinical research Associate (CRA) resume clearly showcases your clinical trial monitoring experience, regulatory knowledge, and attention to detail. Whether you're applying to a contract research organization (CRO), pharmaceutical company, or medical device firm, your resume should reflect your ability to oversee studies, ensure compliance, and support data integrity.
Best tools every Market Research Analyst should use
Best tools every Market research Analyst should use Market research Analysts rely heavily on a variety of tools to collect, analyze, and present data that drives critical business decisions. With markets becoming increasingly competitive and data more complex, the right tools can drastically improve both the efficiency and accuracy of a research project.
How to transition into a UI/UX Designer role from another tech job
Analytical thinking: Working with data or systems prepares you for user research and usability testing. Design Principles: Learn visual hierarchy, color theory, typography, and layout UX Methods: Study user research, journey mapping, wireframing, and usability testing Tools: Get hands-on with Figma, Adobe XD, Sketch, and Miro for design and collaboration Prototyping: Build interactive prototypes using InVision, Framer, or built-in tools in Figma Online platforms like Coursera, Interaction Design Foundation, and Bootcamps offer structured learning paths.
Best tools every Brand Strategist should use
To carry out this mission effectively, they rely on a toolkit of platforms and software that help streamline research, creative collaboration, messaging consistency, and performance measurement. Market research and Audience Insight Tools Understanding your audience and the competitive landscape is foundational to building a powerful brand.
What makes a great Tech Recruiter resume stand out?
” Tailor this section for the job you’re applying to and include keywords relevant to the role and tech stack. keywords and Tailoring for Each Role Use keywords from the job description to pass through applicant tracking systems (ATS).
Related Tags
#keyword research platforms#keyword research tools#MERN resume keywords#database resume keywords#terraform and aws resume keywords