Topics Tagged: landing page builder
Explore content across professions related to "landing page builder".
Best tools every Marketing Automation Specialist should use
Marketing Automation Specialist
landing page and Form builders Creating and optimizing landing pages is a critical component of lead generation. These tools help you build high-converting landing pages and forms that capture lead information.
How to transition into a Funnel Marketing Specialist role from journalism
Learn the Funnel-Specific Tools and Metrics To successfully transition, familiarize yourself with the tools and concepts that Funnel Marketing Specialists use: CRM and automation: HubSpot, ActiveCampaign, Mailchimp landing page builders: ClickFunnels, Leadpages, Unbounce Analytics platforms: Google Analytics, Hotjar, Mixpanel Key metrics: Conversion rate, CTR, ROAS, CAC, email open/click rates There are many free or low-cost courses and certifications available to help you learn these tools quickly. Include: landing pages, email sequences, or lead magnets you’ve created (even as mock projects) Blog posts written for brand or SEO purposes Case studies of your impact on content engagement or conversions If you lack marketing samples, offer to help a nonprofit or startup with their funnel content in exchange for experience.
Best tools every PPC Specialist should use
landing page and CRO Tools Converting clicks into customers requires optimized landing pages. Unbounce: A drag-and-drop landing page builder with A/B testing features.
What makes a Funnel Marketing Specialist's portfolio successful?
Your portfolio should demonstrate how you've used: CRMs like HubSpot, Salesforce, or Pipedrive Marketing automation tools like ActiveCampaign or Marketo landing page builders like ClickFunnels or Unbounce Analytics platforms like Google Analytics, Hotjar, or Power BI Include before-and-after results that reflect improvements driven by tool implementation or optimization. , Facebook or Google ads) Email nurture series or subject line A/B tests landing page headlines and CTAs Demonstrating that you can write for conversion — not just for engagement — is key.
Best tools every Affiliate Marketing Manager should use
It provides detailed performance metrics and allows for A/B testing of different creatives and landing pages. As an Affiliate Marketing Manager, you’ll be responsible for providing affiliates with banners, product images, landing pages, and promotional materials.
Best tools every Funnel Marketing Specialist should use
landing page and Funnel builders These tools simplify the process of creating optimized landing pages and lead capture forms without coding: ClickFunnels ? robust funnel builder with upsells, order bumps, and analytics Unbounce ? A/B testing and smart traffic redirection Leadpages ? easy-to-use templates and drag-and-drop builder landing pages are critical for top-of-funnel (TOFU) and middle-of-funnel (MOFU) conversions. Use these tools to optimize content performance: SEMrush or Ahrefs ? keyword research, backlink tracking, and content audits SurferSEO ? on-page SEO optimization based on SERP analysis Canva ? fast, professional-quality visuals for landing pages, ads, and emails Content fuels engagement and supports inbound lead generation.
Common KPIs tracked by Copywriters
Whether you're writing web pages, emails, ads, or social media posts, understanding the right KPIs to monitor is essential for measuring impact and improving future performance. Common conversions: form submissions, purchases, downloads, subscriptions Formula: (Conversions ÷ Clicks) × 100 Relevant across landing pages, product descriptions, and ad copy Strong copy leads to more conversions by focusing on benefits, clarity, and urgency.
Common KPIs tracked by Creative Copy Strategists
This KPI is essential for evaluating how well your content is driving traffic to landing pages, blogs, or product pages. Time on page Time on page measures how long visitors stay on a particular page or piece of content.
Core responsibilities of a modern PPC Specialist
Create engaging headlines, descriptions, and calls to action (CTAs) Develop ad variations for A/B testing and multivariate analysis Align ad messaging with landing page content for consistency Follow platform guidelines for ad formats and quality scores High-quality ads improve performance and lower cost-per-click (CPC). landing page Alignment and CRO Driving traffic is only part of the equation—converting that traffic is the ultimate goal.
How to write compelling content as a Event Marketing Manager
Whether it's an event landing page, promotional email, or post-event recap, compelling content plays a central role in every phase of the event lifecycle. Optimize event landing pages for conversions landing pages should balance persuasive copy with clean design and easy registration flows.
How to write compelling content as a PPC Specialist
It should be specific, compelling, and consistent with the ad’s landing page. Align Ad Content with landing page Messaging Consistency between ad copy and landing page content enhances trust, relevance, and conversions.
Common KPIs tracked by SEO Specialists
Track using Google Analytics 4 (GA4) or similar platforms Monitor trends over time to evaluate growth and seasonal patterns Compare traffic by landing page to assess which content drives the most visits Consistent growth in organic traffic is a strong indicator of successful keyword targeting and content optimization. Keyword Rankings Monitoring keyword positions in search engine results pages (SERPs) helps gauge visibility and competitiveness for target terms.
Effective social media strategies for Conversion Rate Optimizers
Align Social Messaging with landing pages Consistency is critical. If users click a post about a free trial, the landing page must match the message, tone, and offer.
Common KPIs tracked by Conversion Rate Optimizers
Why KPIs Matter in Conversion Rate Optimization KPIs allow CROs to quantify performance and understand whether a change made to a landing page, user flow, or content has had a positive, negative, or neutral impact. Bounce Rate The percentage of visitors who leave the website after viewing only one page.
How to transition into a Conversion Rate Optimizer role from journalism
Storytelling Skills: Understanding how to craft compelling narratives helps in writing effective landing pages, product descriptions, and CTAs that drive action. Learn the Fundamentals of CRO Start by understanding what CRO involves — from optimizing web pages to running experiments.
Common KPIs tracked by AI Content Strategists
Organic Traffic What it measures: The number of users landing on your content from unpaid search engine results. Tracked using Google Analytics and Google Search Console Indicates SEO performance and topic relevance Often broken down by landing page, keyword, or content cluster This is one of the most fundamental KPIs for assessing the long-term value of evergreen content.
Common KPIs tracked by Digital Marketing Analysts
Formula: (Conversions ÷ Total Visitors) × 100 Applies to purchases, sign-ups, downloads, or other defined goals Used to evaluate landing pages, campaigns, and funnel stages Higher conversion rates indicate effective targeting, UX, and messaging. Bounce rate This KPI shows the percentage of users who leave a site without interacting beyond the landing page.
How to transition into a Copywriter role from journalism
Study buyer personas, customer journeys, and content funnels Learn SEO fundamentals like keyword research, on-page optimization, and metadata writing Explore platforms like HubSpot Academy, Coursera, or Moz for free training Marketing literacy turns your writing into a strategic asset for any brand. Rewrite existing news pieces into sales pages, product blurbs, or blog posts Practice writing for different tones and industries (tech, lifestyle, healthcare, etc.
Emerging trends Funnel Marketing Specialists should know in 2025
Today’s prospects expect: Tailored content based on behavior, intent, and past engagement Dynamic landing pages with custom messaging Product recommendations based on user behavior Tools like Segment, Dynamic Yield, and ActiveCampaign allow marketers to deliver highly customized experiences that increase conversion rates across all funnel stages. Strategies include: Optimizing content for conversational keywords and long-tail queries Creating voice-friendly landing pages and CTAs Integrating voice into customer service and post-purchase follow-up flows Funnel experiences that embrace voice and natural language can create frictionless user journeys.
How to transition into a E-commerce Specialist role from journalism
Why journalism is a strong foundation for e-commerce Journalism prepares professionals with valuable, transferable skills that align well with the demands of digital commerce: Content creation: Journalists are skilled at writing clear, persuasive, and engaging content, ideal for product pages, blogs, email campaigns, and landing pages. Focus on learning the following: SEO and content strategy: Understand keyword research, on-page optimization, and how search engines influence product visibility.
Remote work opportunities for Process Engineers in 2025
Common platforms include: AVEVA, Ignition, or Wonderware SCADA for remote process visualization Digital twin platforms like Siemens NX or ANSYS Twin builder Microsoft Teams, Slack, or Zoom for team collaboration Cloud-based MES systems for KPI tracking and production reporting These tools allow real-time interaction with on-site teams and access to critical production metrics anytime, anywhere.
Emerging trends Conversion Rate Optimizers should know in 2025
CROs must now focus on delivering: Dynamic landing pages based on traffic source or customer segment Behavior-triggered CTAs that respond to user actions in real-time Product recommendations driven by AI and purchase history Using tools like Segment, Dynamic Yield, or Optimizely, CROs can implement scalable personalization that increases engagement and lifts conversions. CRO is expanding beyond the page to include: Optimization across landing pages, email sequences, and social campaigns Consistent messaging and design across channels Unified data tracking across touchpoints CRO professionals must consider the full customer journey, not just individual page performance, to maximize impact.
Best industries hiring Web Developers in 2025
Develop user-friendly checkout processes and product pages Integrate payment systems, CRMs, and inventory tools Optimize mobile experiences and page speed for conversions Popular tech stacks include JavaScript (React, Vue), Shopify, WooCommerce, and headless CMS platforms. Technology and SaaS Companies Software-as-a-Service (SaaS) platforms rely on Web Developers to build customer portals, dashboards, and landing pages that drive user engagement and retention.
Effective social media strategies for SEO Specialists
Social media platforms are ideal for promoting blog posts, landing pages, infographics, and other link-worthy assets. , tweets, testimonials) on high-performing web pages Trust-building social engagement can have long-tail benefits for SEO through increased authority and click-through rates.
What makes a Copywriter's portfolio successful?
Web copy (homepages, product pages, landing pages) Blog articles and SEO content Email campaigns and newsletters Social media copy or ad campaigns Scripts for video, radio, or podcasts Choose your best work and tailor it to the kind of roles or clients you want to attract. “Email open rate increased by 32% after subject line rewrite” “landing page copy helped decrease bounce rate by 20%” “Social ad copy generated 5x ROI in 30 days” Even small wins can demonstrate your copy’s effectiveness.
What makes a Conversion Rate Optimizer's portfolio successful?
Core Components of a Strong CRO Portfolio A compelling Conversion Rate Optimizer portfolio should include more than just screenshots of landing pages. , landing pages, forms).
How to write compelling content as a Marketing Automation Specialist
Marketing Automation Specialist
Use dynamic content blocks in emails and landing pages to tailor messages based on the user’s behavior or stage in the customer journey. Use narrative-driven email sequences or landing pages that guide the audience through a journey, highlighting problems and presenting your solution.
Digital tools every College Professor should learn
Rubric builders (Google Sheets, Canvas Rubrics): Standardize grading and improve transparency. WAVE and Grackle: Check accessibility compliance for web pages and Google Docs.
Digital tools every Career Coach should learn
Resume and Cover Letter builders These platforms simplify resume creation and help students or clients present themselves professionally. Zety or ResumeGenius: Guided resume builders with examples tailored to different industries.
How to transition into a Growth Hacker role from journalism
Whether it’s a blog post, email, or landing page, your content should tell a story that highlights the problem your product solves, how it works, and the benefits users will experience. Analyze User Behavior: Growth Hackers rely on analytics tools to track user behavior, including how users interact with your product, which pages they visit, and where they drop off.
What soft skills are essential for a PPC Specialist?
Double-check campaign settings, budgets, and audience parameters Proofread ad copy and landing page URLs Ensure proper implementation of tracking and conversion pixels Precision ensures smooth execution and protects campaign performance. Work closely with designers to align creatives with messaging Coordinate with content teams for landing page development Align PPC goals with overall marketing strategy Team players ensure seamless execution across channels.
Common KPIs tracked by PPC Specialists
Formula: (Conversions ÷ Clicks) × 100 Helps evaluate landing page effectiveness and audience alignment Improving CVR can often yield better ROI than increasing traffic alone This KPI is a direct reflection of the campaign’s ability to drive results. Based on ad relevance, expected CTR, and landing page experience Higher scores can reduce costs and improve placement Scores range from 1 to 10; aim for 7+ where possible Improving Quality Score increases campaign efficiency without raising budget.
Common KPIs tracked by Tiktok Ads Managers
Improves with better landing pages, targeting, and offer alignment 3. Why it matters: CPC helps gauge the cost-efficiency of driving traffic to a landing page or app.
Core responsibilities of a modern Funnel Marketing Specialist
Responsibilities include: Creating and managing paid ad campaigns (Google Ads, Meta, LinkedIn) Developing landing pages and lead magnets (eBooks, webinars, checklists) Implementing SEO strategies to improve organic reach These efforts aim to attract a broad but relevant audience into the funnel. Funnel Marketing Specialists are responsible for: A/B testing landing pages, CTAs, and emails Analyzing funnel performance metrics and drop-off points Implementing behavioral tracking with tools like Google Analytics, Hotjar, or Mixpanel CRO ensures that no opportunity is lost due to poor UX or messaging gaps.
How to write compelling content as a Growth Hacker
A/B Testing: Use A/B testing to compare different versions of your content, such as landing pages, headlines, or CTAs. landing page Optimization: When directing traffic from content to a landing page, make sure the page is optimized for conversions.
Common KPIs tracked by Marketing Automation Specialists
Marketing Automation Specialist
Formula: (Conversions ÷ Total Clicks) × 100 Conversion rate indicates how effective your landing pages, offers, and email campaigns are at driving users toward the final goal. Formula: (Single-page Sessions ÷ Total Sessions) × 100 High bounce rates may indicate issues with landing page relevance, content quality, or targeting.
What makes a Creative Copy Strategist's portfolio successful?
Some examples to include are: Website copy: Homepages, product pages, and landing pages Blog posts: Articles that showcase both storytelling and SEO optimization Social media posts: Copy that engages and converts across platforms (Facebook, Instagram, Twitter, LinkedIn) Email campaigns: Newsletters, promotional emails, and sales funnels Advertising copy: Print, digital ads, or slogans By showing a variety of work, you demonstrate that you can handle any content strategy challenge that comes your way. ” Improved conversion rates: “Optimized landing page copy, leading to a 15% increase in conversions.
Best tools every Creative Copy Strategist should use
Popular CMS tools include: WordPress: The most widely used CMS, great for building websites, blogs, and landing pages with built-in SEO features. HubSpot CMS: Tailored for marketers, HubSpot offers advanced analytics and easy integration with email campaigns and landing pages.
Core responsibilities of a modern Copywriter
Website copy (homepages, landing pages, product descriptions) Email marketing campaigns and newsletters Digital ads, banners, and social media content Sales pages and promotional materials Good copy communicates benefits clearly, uses persuasive techniques, and aligns with the customer’s journey.
Emerging trends SEO Specialists should know in 2025
Core Web Vitals and User Experience Signals page experience continues to play a role in ranking, especially on mobile devices. Improve Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) Ensure mobile responsiveness and fast page loads across all devices Use real-user monitoring tools to measure performance over time Technical and UX optimization go hand-in-hand for modern SEO success.
Common KPIs tracked by PR Managers
Engagement metrics Engagement KPIs reveal how your audience interacts with PR content on digital platforms, including social media and press coverage pages. Track likes, comments, shares, and click-through rates on social posts Monitor referral traffic to your website from PR content Measure time spent on press release or newsroom pages High engagement suggests that your messaging is resonating and driving interest.
How to transition into a Marketing Automation Specialist role from journalism
Marketing Automation Specialist
In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies.
Emerging trends Marketing Automation Specialists should know in 2025
Marketing Automation Specialist
Dynamic content: Use dynamic content blocks in emails, ads, and landing pages to tailor messaging based on individual customer data such as behavior, location, and preferences. Voice search optimization: Optimize website content, landing pages, and product listings to be discoverable through voice searches.
How to transition into a Event Marketing Manager role from journalism
Design a sample landing page and email sequence for a fictional event Assist with local events or virtual meetups in writing speaker bios, press releases, or promotional content Contribute to content marketing for conferences, panels, or fundraisers Hands-on involvement—real or self-directed—demonstrates initiative and practical skills.
What makes a great Pharmacist resume?
What makes a great Pharmacist resume? Creating a strong Pharmacist resume is crucial to landing interviews and advancing your career in a competitive healthcare market. Use a reverse-chronological structure Stick to 1?2 pages depending on experience Include distinct sections with bold headers (Summary, Licensure, Experience, Education, Skills) Readable formatting ensures your resume performs well in both digital and printed formats.
What makes a great Medical Billing Specialist resume?
Presenting your qualifications in a clear, organized, and targeted format can significantly improve your chances of landing interviews and advancing in your career. Stick to one or two pages depending on experience Use clear headings, bullet points, and consistent fonts Organize sections logically: Summary, Skills, Experience, Education, Certifications Professional formatting reflects your organizational skills—an essential trait in billing roles.
What makes a E-commerce Specialist's portfolio successful?
Visual examples: Screenshots of dashboards, campaign creatives, landing pages, or product listings. Keep the layout clean and easy to navigate, whether it’s a PDF, webpage, or interactive document.
What makes a great UI/UX Designer resume stand out?
Whether you’re applying to startups or large enterprises, crafting a focused and results-driven resume is key to landing interviews and advancing your career. Use white space, consistent spacing, and clear headers Stick to clean fonts and avoid over-styling Keep it to one page if you have under 10 years of experience Your resume is a reflection of your design sensibility — treat it like a mini portfolio piece.
What makes a great Cybersecurity Analyst resume stand out?
Use consistent fonts, spacing, and bullet points Keep it to 1?2 pages focused on relevant content Use reverse chronological order for experience A well-formatted resume shows professionalism and attention to detail — essential traits for analysts. By quantifying your achievements, showcasing relevant tools and certifications, and using clean formatting, you’ll make a strong first impression — and increase your chances of landing your next security role.
Day in the life of a successful Business Development Manager
Day in the life of a successful Business Development Manager A successful Business Development Manager (BDM) wears many hats throughout the day—part strategist, part salesperson, part relationship builder.
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