Topics Tagged: paid media case studies
Explore content across professions related to "paid media case studies".
What makes a Media Buyer's portfolio successful?
What makes a media Buyer's portfolio successful? A media Buyer’s portfolio is more than a list of ad placements—it’s a strategic showcase of campaign planning, negotiation success, cross-channel execution, and measurable outcomes. Here's what makes a media Buyer’s portfolio stand out in today’s competitive marketing environment.
What makes a Advertising Manager's portfolio successful?
, digital, social media, TV, print) Showcase key areas of expertise, such as campaign strategy, media buying, creative direction, or performance analytics List any relevant certifications or training (e. Showcase detailed campaign case studies case studies are the backbone of your portfolio.
How to transition into a Media Buyer role from journalism
How to transition into a media Buyer role from journalism Journalists possess a unique set of skills—research, storytelling, deadline management—that can translate remarkably well into the world of media buying. As the advertising industry becomes increasingly data-driven and narrative-focused, professionals with a background in journalism are well-positioned to pivot into media planning and buying roles.
What makes a Event Marketing Manager's portfolio successful?
What makes an Event Marketing Manager's portfolio successful? An Event Marketing Manager’s portfolio is more than a showcase of past events—it’s a strategic narrative that highlights planning expertise, brand storytelling, audience engagement, and measurable outcomes. Showcase detailed event case studies Event case studies are the heart of a compelling portfolio.
What makes a Marketing Automation Specialist's portfolio successful?
Marketing Automation Specialist
What makes a Marketing Automation Specialist's portfolio successful? A well-crafted portfolio is a vital tool for Marketing Automation Specialists to showcase their expertise and experience. Include any relevant certifications, courses, or training that showcase your expertise in automation tools and marketing strategies.
How to transition into a PPC Specialist role from journalism
With the right upskilling and mindset shift, journalists can pivot into paid media roles that value their attention to detail, audience insight, and writing expertise. Learn the Fundamentals of PPC To make the transition, you’ll need to gain foundational knowledge of paid search and social advertising platforms.
Effective social media strategies for Media Buyers
Effective social media strategies for media Buyers In today’s media landscape, social platforms are among the most powerful channels for reaching and engaging targeted audiences. For media Buyers, understanding how to plan, execute, and optimize social media ad campaigns is essential to maximizing performance and ROI.
What makes a PR Manager's portfolio successful?
What makes a PR Manager's portfolio successful? A PR Manager’s portfolio is more than a showcase of media hits—it’s a strategic narrative that demonstrates your ability to shape public perception, manage crises, and build brand reputation through effective communication. It allows hiring managers, clients, or stakeholders to see your process, your creativity, and your command of both traditional and digital media.
Effective social media strategies for PPC Specialists
Effective social media strategies for PPC Specialists As social media platforms continue to evolve into powerful advertising ecosystems, PPC Specialists must craft data-driven, creative strategies that leverage these platforms for maximum return on ad spend (ROAS). A strategic approach to paid social ensures that brands not only reach the right audience but also drive meaningful engagement and conversion at scale.
Effective social media strategies for Advertising Managers
Effective social media strategies for Advertising Managers Social media is a cornerstone of modern advertising. For Advertising Managers, success on these platforms depends on the ability to balance paid and organic strategies, craft platform-specific content, and measure performance with precision.
What makes a Growth Hacker's portfolio successful?
A successful portfolio not only showcases past accomplishments but also highlights a Growth Hacker’s ability to experiment, analyze data, and adapt quickly. Showcase Quantifiable Results One of the most important aspects of a successful Growth Hacker portfolio is showcasing quantifiable results.
Emerging trends Media Buyers should know in 2025
Emerging trends media Buyers should know in 2025 As advertising technology continues to evolve, media Buyers must stay ahead of industry trends to ensure campaigns remain competitive and effective. From AI-powered targeting to the demise of third-party cookies, the media buying landscape is rapidly changing.
How to transition into a Tiktok Ads Manager role from journalism
Core responsibilities include: Planning and managing paid ad campaigns on TikTok Writing short-form scripts and captions tailored for the platform Collaborating with video editors, influencers, and creators Tracking performance metrics such as ROAS, CTR, CPA, and conversions Testing and optimizing creative assets based on real-time data This role blends creativity, analytics, and trend awareness — all areas where former journalists can shine. As a journalist, you’re already skilled in: Crafting compelling narratives in short formats Capturing attention quickly through strong leads and headlines Adapting tone and voice for different audiences Reframe your writing experience to showcase your ability to craft scripts and messaging for brand storytelling, product promotions, and emotional engagement.
Core responsibilities of a modern Social Media Manager
Core responsibilities of a modern Social media Manager Social media is a cornerstone of modern digital marketing, and Social media Managers play a critical role in shaping how brands communicate, engage, and grow online. As the digital landscape continues to evolve, Social media Managers must adapt to new trends, tools, and algorithms while balancing creativity with performance-driven results.
Core responsibilities of a modern Event Marketing Manager
Cross-channel promotion and campaign execution Promoting the event requires a multi-channel marketing strategy that spans email, social, paid media, and partnerships. Launch pre-event awareness campaigns across owned and paid channels Leverage influencer and partner marketing to expand reach Track engagement and optimize messaging during the registration window Effective promotion boosts attendance and expands brand visibility.
What makes a Marketing Manager's portfolio successful?
Showcase a Range of Campaigns Your portfolio should include a variety of marketing projects to demonstrate your versatility. Product launches and go-to-market strategies Content marketing campaigns (blogs, whitepapers, videos) Email marketing initiatives and automation workflows Social media campaigns and influencer partnerships paid advertising (PPC, social ads, display campaigns) For each project, provide context, objectives, your role, the process, and the outcome—especially measurable results like ROI, lead growth, or engagement rates.
What makes a Digital Marketing Analyst's portfolio successful?
What makes a Digital Marketing Analyst's portfolio successful? A strong portfolio is essential for Digital Marketing Analysts looking to showcase their analytical expertise, strategic thinking, and impact on business outcomes. Showcase 2?4 campaign case studies Use real (or anonymized) projects to walk through your analysis and decision-making process.
How to transition into a Digital Marketing Analyst role from journalism
Content performance analysis: Journalists who have worked in digital media often track views, shares, and engagement—essential analytics KPIs. Meta Ads Manager: Analyze paid social campaigns and audience segments.
Effective social media strategies for Digital Marketing Analysts
Effective social media strategies for Digital Marketing Analysts Digital Marketing Analysts play a pivotal role in ensuring that social media strategies are not just creative—but data-driven. With billions of users across platforms, social media represents a goldmine of insights into audience behavior, engagement trends, and brand perception.
What makes a E-commerce Specialist's portfolio successful?
A portfolio helps you: Showcase real-world outcomes and measurable successes Highlight your expertise in tools, platforms, and strategy Demonstrate your ability to solve business challenges creatively Stand out from other candidates or consultants with generic resumes Think of your portfolio as a proof-of-performance document that builds trust and credibility. case studies: In-depth project breakdowns that include objectives, strategy, tools used, and outcomes.
Effective social media strategies for Marketing Managers
Effective social media strategies for Marketing Managers Social media is a dynamic and essential channel for modern marketing success. As a Marketing Manager, leveraging social media effectively means more than just posting frequently—it requires a clear strategy, well-defined goals, and continuous optimization.
Best tools every Affiliate Marketing Manager should use
These tools allow you to track clicks, conversions, sales, and commissions, ensuring that affiliates are paid accurately and on time. Canva: Canva is a user-friendly design tool that allows you to create visually appealing graphics for banners, social media posts, and email campaigns.
Continuing education options for Optometrists
Specialty workshops: Workshops on specific areas of optometry, such as pediatric care, low vision, or ocular disease management, provide in-depth training and practical skills that can be immediately applied in clinical settings. Advanced clinical training: Specialty certifications often require additional clinical experience or supervised practice, allowing optometrists to apply their knowledge in real-world settings and gain hands-on experience with complex cases.
Best tools every Media Buyer should use
Best tools every media Buyer should use To succeed in the fast-paced world of advertising, media Buyers rely on a wide range of tools to plan campaigns, negotiate placements, track performance, and optimize in real time. Whether managing digital ads, programmatic platforms, or traditional media, having the right tools is essential to ensure efficiency, accuracy, and strong ROI.
Common KPIs tracked by Digital Marketing Analysts
Whether focused on paid media, SEO, email, or social, understanding and acting on these KPIs is critical to sustained marketing success. Formula: (Clicks ÷ Impressions) × 100 Applicable to email campaigns, PPC ads, and social media posts Helps refine copy, creative, and offer positioning CTR is a strong indicator of relevance and content engagement.
Effective social media strategies for Funnel Marketing Specialists
Effective Social media Strategies for Funnel Marketing Specialists Social media is a powerful engine for driving prospects through the marketing funnel — from awareness to conversion and advocacy. Whether you're nurturing B2B leads on LinkedIn or running DTC campaigns on Instagram, your social media funnel must be intentional, data-driven, and personalized.
Effective social media strategies for CRM Managers
Effective social media strategies for CRM Managers While CRM is traditionally associated with email and direct customer communication, social media has become a vital extension of customer relationship strategies. By integrating social media into CRM workflows, businesses can drive stronger engagement, increase brand loyalty, and improve overall customer retention.
How to transition into a Social Media Manager role from journalism
How to transition into a Social media Manager role from journalism Transitioning from journalism to social media management can be a natural progression, especially for those with strong writing skills, audience research expertise, and an understanding of how to engage and inform through content. Social media management requires a blend of creativity, strategy, and adaptability to connect with audiences and drive engagement.
How to build a strong portfolio as a Video Editor
How to build a strong portfolio as a Video Editor A well-crafted portfolio is essential for video editors who want to showcase their skills, win clients, and land roles in creative industries. Showcases technical skills: From cuts and transitions to motion graphics and color correction, a portfolio highlights what you can do.
What makes a Brand Manager's portfolio successful?
Brand Positioning: Showcase projects where you successfully defined the brand’s position in the market. Showcase Successful Marketing Campaigns Your portfolio should include examples of marketing campaigns you’ve managed or contributed to, particularly those that resulted in measurable success.
Effective social media strategies for E-commerce Specialists
Effective social media strategies for E-commerce Specialists In the competitive world of online retail, social media is one of the most powerful tools available to E-commerce Specialists. To make the most of these platforms, E-commerce Specialists must implement strategic, data-driven social media practices that align with business goals and audience preferences.
Freelance vs agency work for Tiktok Ads Managers
Income and Financial Stability Freelance: Potential for high income through premium clients and retainers Income can fluctuate with client acquisition and seasonality No employer benefits (health insurance, PTO, retirement) Agency: Stable salary and benefits (healthcare, paid vacation, etc. , you handle media buying, while others handle copy/design) More focus on execution, less on client acquisition Verdict: Freelancers manage full-funnel client relationships; agencies allow specialists to focus on specific tasks.
Effective social media strategies for Conversion Rate Optimizers
Effective Social media Strategies for Conversion Rate Optimizers Social media plays a pivotal role in driving traffic, building trust, and enhancing brand awareness — all of which influence conversion rates. Crafting the right social media strategy can increase not just visits, but meaningful engagement and conversions across digital channels.
Core responsibilities of a modern PPC Specialist
A modern PPC Specialist is responsible for managing paid media campaigns across platforms like Google Ads, Microsoft Ads, and social media channels. , Performance Max, video ads, shopping campaigns) Implement AI and automation where applicable Ongoing learning is key to long-term success in paid media strategy.
Effective social media strategies for Market Research Analysts
Effective social media strategies for Market Research Analysts Social media isn’t just for marketers and influencers—Market Research Analysts can use it strategically to showcase expertise, share insights, build a professional brand, and engage with clients and industry peers. Done well, social media becomes a valuable tool for both career development and research impact.
Emerging trends Tiktok Ads Managers should know in 2025
Emerging Trends TikTok Ads Managers Should Know in 2025 TikTok is not just a social media platform — it's a global advertising powerhouse redefining how brands connect with audiences. Key developments include: Brands hiring creators to develop full ad concepts, not just promote products Using Spark Ads to scale top-performing creator content with paid support Blending organic and paid media with seamless branded storytelling Top TikTok Ads Managers are becoming part influencer strategist, part media buyer.
Effective social media strategies for Podcast Producers
Effective Social media Strategies for Podcast Producers While podcasts are typically consumed on audio platforms, social media is the key to expanding reach, engaging listeners, and building a strong brand presence. As a Podcast Producer, developing effective social media strategies is essential to promote new episodes, interact with your audience, and sustain long-term podcast growth.
How to build a strong portfolio as a Illustrator
Curate Your Best Work The first step in building a strong portfolio is to carefully select the work you want to showcase. Focus on quality: Only showcase your best work.
What makes a Influencer Marketing Coordinator's portfolio successful?
Influencer Marketing Coordinator
What makes a Influencer Marketing Coordinator's portfolio successful? An Influencer Marketing Coordinator’s portfolio is more than a gallery of social media posts—it’s a curated showcase of strategic thinking, collaboration, and measurable impact. A compelling portfolio helps you: Demonstrate campaign strategy, execution, and performance Highlight your ability to work with creators across platforms and niches Showcase how you align influencer content with brand voice Build credibility with visual examples and concrete results Your portfolio should tell the story of your expertise and reflect both creative and analytical strengths.
Common KPIs tracked by Marketing Managers
Sessions: Measures the number of visits over a given period Users: Indicates how many unique visitors your site receives Bounce Rate: Shows how many users leave after viewing just one page Average Session Duration: Reflects how engaged users are with your content Traffic Sources: Reveals where users are coming from—organic, direct, referral, or paid Tracking these KPIs helps identify top-performing channels and potential friction points in the user journey. Social media Engagement Metrics Social media KPIs help measure the impact and reach of your content across platforms like Instagram, LinkedIn, X (formerly Twitter), and Facebook.
What makes a AI Content Strategist's portfolio successful?
What makes a AI Content Strategist's portfolio successful? An AI Content Strategist’s portfolio is more than a collection of writing samples—it’s a strategic showcase of creativity, analytics, and technical fluency. Strategic Content case studies Move beyond static blog links—include full case studies with context and results.
Freelance vs agency work for Media Buyers
Freelance vs agency work for media Buyers media Buyers have more career flexibility than ever before. Understanding the key differences between freelance and agency work helps media Buyers align their career with their personal preferences, professional strengths, and long-term goals.
Core responsibilities of a modern Digital Marketing Analyst
Pull data from Google Analytics, social media platforms, CRMs, and paid media tools Use ETL tools or APIs to streamline data consolidation Ensure data cleanliness, consistency, and compliance with privacy laws Accurate and integrated data sets are the foundation for actionable insights. By converting raw data into clear insights, they drive smarter decisions across SEO, paid media, email, and more.
Common KPIs tracked by Media Buyers
Common KPIs tracked by media Buyers For media Buyers, performance is everything. To achieve this, media Buyers rely on a range of key performance indicators (KPIs) to assess how campaigns are performing, where optimizations are needed, and how to allocate budgets more effectively.
Career path options for Legislative Assistants
Legislative Assistants with a background in law or legal studies may pursue a career as a Legislative Counsel, helping to draft legislation, interpret legal language, and advise lawmakers on the legal implications of their actions. Policy Analysts use data, case studies, and empirical research to assess the potential impact of proposed policies and provide recommendations for improvement.
What soft skills are essential for a Social Media Manager?
What soft skills are essential for a Social media Manager? While technical skills and knowledge of social media platforms are crucial for Social media Managers, soft skills are equally important in ensuring success in the role. Social media Managers must be able to communicate effectively, think creatively, solve problems, and manage time efficiently to handle the diverse and fast-paced nature of social media marketing.
How to price services as a freelance Video Editor
, basic, standard, premium) Offer Add-Ons and Upsells Boost your income and provide more value by offering optional services: Motion graphics or custom animations Thumbnails and social media teaser cuts Color correction or audio cleanup Bundling services or offering add-ons gives clients flexibility and positions you as a full-service creative partner. Handling Discounts and Negotiation Discounts can be appropriate in some cases—like for long-term contracts or bulk projects—but always ensure you’re covering your costs and time.
Effective social media strategies for Content Strategists
Effective social media strategies for Content Strategists For Content Strategists, social media is a vital channel to amplify content, build brand awareness, and foster community engagement. Unlike one-off posts or ad-hoc campaigns, a well-structured social media strategy ensures that your content is cohesive, consistent, and aligned with broader marketing objectives.
How to write compelling content as a Funnel Marketing Specialist
Effective formats include: Blog posts and listicles optimized for SEO Infographics and short educational videos Social media content with shareable value Use simple language, eye-catching headlines, and keywords that align with early-stage queries. Key formats: case studies and white papers Webinars and comparison guides Email sequences that nurture with progressive insights Focus on solving specific problems and showcasing success stories to build credibility.
How to transition into a SEO Specialist role from journalism
Create case studies showing how your articles improved visibility or engagement Show data like traffic growth, CTR, and keyword rankings Include SEO writing samples, meta tag rewrites, and audit summaries This will help potential employers or clients see you as a strategic content creator, not just a writer. Join LinkedIn groups, Reddit communities, or local SEO meetups Follow SEO experts on social media to stay current Ask for informational interviews to learn from those who’ve made similar transitions Mentorship and community support can accelerate your career pivot.
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#podcast case studies#ROAS case studies#public relations case studies#SEO case study examples#marketing automation case studies