Topics Tagged: short-form video
Explore content across professions related to "short-form video".
Emerging trends Social Media Managers should know in 2025
short-form video Content Dominates short-form video content continues to dominate social media, particularly on platforms like TikTok, Instagram Reels, and YouTube Shorts. Social Media Managers must be able to create engaging, bite-sized videos that capture attention quickly.
Emerging trends Copywriters should know in 2025
Microcopy and UX Writing Take Center Stage short-form content—like button text, form instructions, and error messages—plays a big role in user experience (UX). short-form video Scripts and Social Content With platforms like TikTok, YouTube Shorts, and Instagram Reels booming, short-form video scripts are now a key part of a Copywriter’s role.
Emerging trends Marketing Managers should know in 2025
short-form video Dominance short-form video continues to dominate social media platforms, especially on TikTok, Instagram Reels, and YouTube Shorts. Creating snackable content with storytelling elements and strong hooks Leveraging behind-the-scenes, tutorial, and user-generated content formats Collaborating with creators and influencers for native video content Marketing Managers should prioritize video creation and experimentation to boost engagement and visibility.
Emerging trends Media Buyers should know in 2025
short-form video and social commerce integration With the rise of TikTok, Instagram Reels, and YouTube Shorts, buyers are shifting more budget to engaging short-form video content. High engagement rates drive strong CTRs and brand awareness Built-in shopping features support direct conversions within social platforms Creator partnerships add authenticity and organic reach to paid campaigns Integrating social commerce and video strategies is crucial to meeting consumer expectations.
Effective social media strategies for E-commerce Specialists
TikTok: Best for trend-driven, short-form video content aimed at younger audiences. Develop a content calendar with a mix of promotional and value-based posts Use branded templates for graphics and videos Share user-generated content and reviews to build authenticity Post regularly—daily or several times a week depending on the platform Visual consistency combined with relevant messaging improves engagement and brand recall.
How to transition into a Tiktok Ads Manager role from journalism
Core responsibilities include: Planning and managing paid ad campaigns on TikTok Writing short-form scripts and captions tailored for the platform Collaborating with video editors, influencers, and creators Tracking performance metrics such as ROAS, CTR, CPA, and conversions Testing and optimizing creative assets based on real-time data This role blends creativity, analytics, and trend awareness — all areas where former journalists can shine. For example: “Crafted audience-specific headlines that increased article views by 60%” → “Developed high-performing content strategies that boosted user engagement” “Led a digital content calendar” → “Managed multi-platform content schedules aligned with campaign goals” Include any experience with SEO, video, or social platforms in your skills section.
Emerging trends Funnel Marketing Specialists should know in 2025
video-First Funnel Strategies video content continues to outperform in engagement and conversion. Funnel specialists are now: Using short-form videos (Reels, TikTok, Shorts) for TOFU awareness Embedding video testimonials or product demos in landing pages and emails Incorporating video into retargeting ads for MOFU/BOFU nurturing video humanizes brands and simplifies complex value propositions across the funnel.
Effective social media strategies for PPC Specialists
Meta (Facebook & Instagram): Ideal for B2C targeting, interest-based segmentation, and visual storytelling LinkedIn: Best for B2B campaigns, job roles, and industry-specific targeting TikTok: Great for Gen Z and millennial outreach with short-form, entertaining ads Twitter/X and Pinterest: Niche platforms with specialized use cases for timely or visual content Platform alignment ensures higher relevance and better performance metrics. Use short-form videos, motion graphics, or carousel ads to boost engagement Design mobile-first creatives with bold colors and minimal text Test user-generated content (UGC) or behind-the-scenes visuals for authenticity Strong visuals improve click-through rates and reduce cost per result.
How to write compelling content as a Advertising Manager
From ad headlines and video scripts to landing page copy and promotional emails, great content influences engagement, conversions, and overall campaign performance. Social media: Use punchy copy, emojis, and short-form videos or carousels Search ads: Focus on clarity, keywords, and relevance to search intent Display ads: Combine strong visuals with minimal, high-impact copy Email campaigns: Use personalized subject lines, engaging previews, and clear CTAs Tailoring content by platform ensures your message gets noticed and acted on.
Effective social media strategies for Tiktok Ads Managers
Effective Social Media Strategies for TikTok Ads Managers As TikTok continues to dominate the short-form video space, TikTok Ads Managers must develop sharp, platform-specific strategies to stand out and drive performance. But success on TikTok isn’t just about creating viral videos — it’s about building a full-funnel strategy, understanding your audience, and staying ahead of trends.
Emerging trends PR Managers should know in 2025
Visual storytelling and short-form content Audiences today consume information quickly and visually. Using infographics to support press releases and reports Creating short-form video updates, especially for social platforms Enhancing newsroom content with visuals and interactive elements Combining compelling visuals with strong narratives improves both reach and retention.
Effective social media strategies for Content Strategists
Instagram & TikTok: Visual storytelling, short-form video, and interactive content LinkedIn: B2B thought leadership, long-form posts, and industry insights X (formerly Twitter): Real-time updates, commentary, and link distribution Facebook: Community building, events, and discussion groups Tailor tone, post frequency, and format to each channel's audience expectations. Use vertical video and trending audio for Instagram Reels and TikTok Craft longer, story-driven narratives for LinkedIn Use carousels, polls, and infographics to encourage engagement Adapting to each platform’s style enhances visibility and encourages shares.
How to write compelling content as a Tiktok Ads Manager
From video scripts to ad captions and calls-to-action, your words need to match the platform’s tone while supporting clear marketing goals. In the world of short-form video, your words — when paired with the right visuals — can make all the difference.
Effective social media strategies for AI Content Strategists
Use Generative AI to Scale Microcontent From one blog post or webinar, generate weeks of content: Turn long-form content into tweet threads, quote cards, or carousel posts Repurpose FAQs into reels, stories, or short-form video scripts with tools like ChatGPT or Copy.
Effective social media strategies for Marketing Managers
For example: Instagram: Visual storytelling for younger audiences LinkedIn: Professional thought leadership and B2B networking Facebook: Community building and detailed targeting X (Twitter): Real-time updates and industry news TikTok: Creative short-form video for brand awareness Understanding audience behaviors and platform nuances helps tailor your strategy for maximum impact. Use vertical videos and trending sounds on TikTok and Instagram Reels Share insights and articles with a professional tone on LinkedIn Engage in real-time conversation threads on X (Twitter) Platform-specific content increases engagement and user interaction.
Effective social media strategies for Advertising Managers
Facebook & Instagram: Ideal for consumer engagement, retargeting, and storytelling via Reels, Stories, and carousels LinkedIn: B2B-focused campaigns targeting job roles, industries, and company sizes TikTok: Great for younger audiences and brand virality through trends and short-form video X (formerly Twitter): Best for real-time promotions, announcements, and news-driven engagement Pinterest: Strong for lifestyle, DIY, and ecommerce discovery campaigns Customize creative formats, tone, and CTAs for each platform to increase relevance and engagement. Top of funnel: Run brand awareness and video view campaigns to build reach Middle of funnel: Deliver value-based content, testimonials, and product previews Bottom of funnel: Launch retargeting campaigns with urgency-based CTAs or discounts Layered strategies ensure no audience segment is neglected and increase overall campaign efficiency.
Best industries hiring Scriptwriters in 2025
Whether it's creating content for advertising, video games, podcasts, or corporate training, Scriptwriters are essential in shaping narratives that engage audiences and drive messages. Scriptwriters play a critical role in crafting scripts for commercials, brand storytelling, social media campaigns, and product videos.
Core responsibilities of a modern Advertising Manager
Brief creative teams or agencies on campaign objectives and messaging Review and approve ad copy, visuals, and video content Ensure creative assets align with brand guidelines and resonate with target audiences Creative leadership ensures campaigns are visually compelling and strategically on-brand. Monitor trends in ad tech, social platforms, and consumer behavior Adapt to new formats such as short-form video, influencer collaborations, and native ads Ensure campaigns follow industry standards and privacy regulations Proactive learning helps Advertising Managers lead with innovation and integrity.
Emerging trends Creative Copy Strategists should know in 2025
video and Interactive Content video continues to dominate digital marketing, and its impact on content strategy cannot be ignored. In 2025, Creative Copy Strategists should not only be adept at writing engaging scripts for videos but also explore interactive formats like quizzes, polls, and immersive experiences such as augmented reality (AR) and virtual reality (VR).
Core responsibilities of a modern Influencer Marketing Coordinator
Influencer Marketing Coordinator
Monitor trends on Instagram, TikTok, YouTube, and emerging platforms Stay informed about algorithm changes and engagement patterns Experiment with new formats like live streams, short-form videos, or social commerce features Adaptability ensures your campaigns remain fresh, relevant, and impactful.
Best tools every Social Media Manager should use
These tools help you design stunning visuals, infographics, and videos for posts across various platforms. Adobe Spark: Offers easy-to-use templates for creating social media posts, videos, and web pages.
How to transition into a Social Media Manager role from journalism
As a Social Media Manager, you'll need to create or oversee the creation of visual content, such as images, videos, and infographics. video Content: Understand how to create and edit short-form videos, especially for platforms like Instagram Reels, TikTok, or YouTube Shorts.
Core responsibilities of a modern Social Media Manager
, short-form videos for TikTok, polished images for Instagram, or professional posts for LinkedIn). , turning a blog post into an infographic, a YouTube video into a TikTok reel).
Trends every Creative Director should watch in media
Motion graphics in marketing: Using animated graphics to explain complex ideas or enhance user experiences in videos and websites. Shoppable content: Integrating shopping functionality directly into videos, social posts, and websites to allow users to purchase products instantly.
Effective social media strategies for Social Media Managers
Instagram: Focus on visually appealing content such as photos, videos, stories, and reels. Facebook: Use a mix of content formats—posts, images, videos, and events.
Trends every Motion Graphics Designer should watch in media
For example, AI tools can quickly clean up audio, remove noise from video, and even analyze footage to create rough cuts. This trend is particularly popular in advertising, music videos, and social media content.
Trends every Podcast Host should watch in media
video Podcasting is on the Rise Podcasts are no longer confined to audio. video podcasting has become a powerful way to boost engagement, increase discoverability on platforms like YouTube, and connect more personally with listeners.
Best industries hiring Video Editors in 2025
Best industries hiring video Editors in 2025 As video content continues to dominate digital media, the demand for skilled video editors is on the rise across a wide variety of industries. From entertainment and marketing to education and tech, businesses are increasingly relying on video to engage audiences, promote services, and tell stories.
Trends every Video Editor should watch in media
Trends every video Editor should watch in media The world of video editing is constantly evolving, shaped by changing viewer preferences, emerging technologies, and new storytelling formats. For video editors, staying up to date with current trends is essential to remain competitive, relevant, and creatively inspired.
Trends every Scriptwriter should watch in media
Whether through video games, interactive films, or choose-your-own-adventure TV shows, immersive storytelling is an exciting trend to watch. ' video games: Scriptwriters are increasingly writing for games that allow players to make decisions that influence the plot.
How to find consistent work as a Video Editor
How to find consistent work as a video Editor Freelancing as a video editor offers creative freedom, but securing consistent work can be a challenge without a solid strategy. By implementing a proactive approach, video editors can establish a steady stream of projects and build long-term success in the industry.
How does a Video Editor contribute to creative projects?
How does a video Editor contribute to creative projects? video editors play a critical role in bringing creative projects to life by shaping raw footage into polished, compelling narratives. Whether it's a short film, a social media ad, a documentary, or a corporate video, the editor's work is where visual storytelling truly takes form.
Emerging trends Podcast Producers should know in 2025
From the rise of video podcasts to new monetization models, these are the trends shaping the future of podcast production and distribution. The Rise of video Podcasts video podcasting is no longer optional — it’s becoming standard.
Effective social media strategies for YouTube Marketing Specialists
Effective Social Media Strategies for YouTube Marketing Specialists In the competitive world of digital content, creating a great YouTube video is only half the battle. A smart social media strategy not only drives traffic to videos but also reinforces brand identity and boosts subscriber growth.
Emerging trends YouTube Marketing Specialists should know in 2025
The following emerging trends represent the direction YouTube is headed in and how marketers can prepare to lead the next wave of video innovation. AI and Automation in video Marketing AI is transforming how marketers create, analyze, and optimize YouTube content.
What skills separate great Video Editors from good ones?
What skills separate great video Editors from good ones? In a competitive creative landscape, technical knowledge alone isn’t enough to make a video editor stand out. Great video editors combine their editing proficiency with storytelling mastery, emotional intelligence, and the ability to collaborate effectively.
How to build a strong portfolio as a Video Editor
How to build a strong portfolio as a video Editor A well-crafted portfolio is essential for video editors who want to showcase their skills, win clients, and land roles in creative industries. More than just a reel of clips, a great video editing portfolio demonstrates your technical expertise, creative vision, and ability to tell compelling stories.
What makes a Tiktok Ads Manager's portfolio successful?
More than just a showcase of creative videos, a successful portfolio demonstrates strategic thinking, mastery of TikTok's ad ecosystem, and measurable results. Your portfolio should include actual video ads you’ve managed, such as: Organic-feeling In-Feed ads UGC-style Spark Ads created with influencers video variants used for A/B testing Where possible, pair each video with performance metrics and an explanation of why it worked.
Common KPIs tracked by Tiktok Ads Managers
From awareness to conversions, TikTok’s unique short-form environment requires a distinct approach to performance tracking. video Completion Rate (VCR) What it measures: The percentage of viewers who watch your video ad to the end.
Best tools every Tiktok Ads Manager should use
Best Tools Every TikTok Ads Manager Should Use Success on TikTok as an Ads Manager goes beyond creating viral videos — it requires the right mix of tools to strategize, execute, optimize, and scale campaigns effectively. video Editing and Creative Tools High-performing TikTok ads are fast-paced, authentic, and mobile-optimized.
Core responsibilities of a modern Copywriter
Long-form blog articles and guides for thought leadership and SEO short-form social media captions and microcopy for mobile UX Scripts for video content, voiceovers, and podcasts App notifications, chatbot responses, and UX writing This flexibility allows brands to reach users wherever they are with the right message and tone.
How does a Scriptwriter contribute to creative projects?
How does a Scriptwriter contribute to creative projects? Scriptwriters are the unsung architects of many creative projects, from films and TV shows to podcasts, video games, and marketing content. Whether it's a feature film or a short-form ad, they ensure the narrative flows logically and connects with the intended audience.
Effective social media strategies for Copywriters
Instagram: Visual-first with short, emotive captions and emojis LinkedIn: Professional tone with value-driven, thoughtful storytelling Twitter/X: Conversational, clever, and concise—great for thought leadership Facebook: Mix of long-form storytelling and community interaction TikTok: Captions that complement video content with humor or direct CTAs Adapt your writing style to suit platform norms while maintaining brand consistency. Share customer testimonials or user journeys Use a problem?struggle?solution narrative structure Incorporate storytelling into captions, carousels, and even short videos Authentic stories resonate, build brand affinity, and drive engagement.
Digital tools every Education Consultant should learn
video Conferencing and Virtual Coaching Tools Remote consulting has become the norm, making video platforms essential. Common platforms include: Canvas, Moodle, or Google Classroom: To host self-paced or hybrid PD sessions Screencastify or Loom: For recording short, targeted instructional videos Edpuzzle: To embed questions into videos for active learning Digital delivery ensures PD is accessible, engaging, and sustainable.
Top tools used by professional Video Editors
Top tools used by professional video Editors Professional video editors rely on a suite of powerful tools to transform raw footage into polished, engaging content. Whether you're editing short-form social videos or full-length films, using the right tools is essential to producing professional-grade results.
Digital tools every Behavioral Therapist should learn
me: HIPAA-compliant video platforms for delivering virtual therapy Google Meet or Microsoft Teams: Integrated platforms for school-based collaboration and sessions TheraPlatform: Designed specifically for behavioral and mental health professionals Proficiency in these platforms ensures seamless and secure therapy delivery in virtual settings. Recommended tools include: Zones of Regulation apps: Help students recognize and manage emotions ClassDojo: Great for tracking student behavior and reinforcing positive habits Breathe, Think, Do with Sesame: A child-friendly app to teach calming strategies and problem-solving GoNoodle: Offers movement and mindfulness videos to support self-regulation These resources make social-emotional skill-building interactive and accessible.
Freelancing tips for independent Scriptwriters
Whether you’re writing screenplays, branded video content, podcasts, or explainer videos, building a successful freelance career requires more than just talent. Do you excel in comedy? short-form content? Sci-fi? Educational scripts? Knowing your niche helps you target the right clients and build a consistent brand.
Core responsibilities of a modern Tiktok Ads Manager
From viral video creation to performance analytics, a TikTok Ads Manager balances creativity with data-driven strategy to deliver measurable results in a fast-moving platform environment. ) Conducting competitive research and market trend analysis Planning full-funnel ad journeys based on buyer personas Understanding TikTok’s user behavior and short-form content style is crucial in building campaigns that resonate.
Best industries hiring Sound Engineers in 2025
With the increasing importance of immersive content, high-quality podcasting, video streaming, and interactive media, skilled Sound Engineers are more essential than ever. Gaming and Interactive Media The video game industry is one of the fastest-growing employers of audio talent.
Digital tools every Adult Learning Facilitator should learn
Some popular collaboration platforms include: Zoom: A widely used video conferencing tool that enables facilitators to conduct live classes, hold office hours, and engage with learners through breakout rooms for group discussions. Google Meet: A free video conferencing tool that is integrated with Google Workspace, allowing facilitators to organize online sessions and collaborate with learners efficiently.
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#short-form video ads#short-form video advertising#short-form video trends#short-form podcast content#form abandonment