Topics Tagged: customer lifecycle emails

How to transition into a CRM Manager role from journalism Journalists bring a strong foundation of storytelling, audience awareness, and content creation—skills that are increasingly valuable in the world of customer Relationship Management (CRM). Why journalists make great CRM Managers Many of the core skills journalists develop align closely with what CRM teams need: Audience understanding: Journalists know how to identify and tailor messaging to specific reader personas—essential for customer segmentation.

Core responsibilities of a modern CRM Manager

Core responsibilities of a modern CRM Manager In today’s data-driven business environment, customer Relationship Management (CRM) Managers play a pivotal role in nurturing long-term customer value. They use technology, analytics, and communication strategies to manage relationships at scale, improve customer satisfaction, and drive retention.

Effective social media strategies for CRM Managers

Effective social media strategies for CRM Managers While CRM is traditionally associated with email and direct customer communication, social media has become a vital extension of customer relationship strategies. Modern CRM Managers must collaborate with social teams to ensure that messaging is consistent, personalized, and aligned with each stage of the customer journey.

Best tools every CRM Manager should use

Best tools every CRM Manager should use Modern CRM Managers are expected to manage complex customer data, execute automated campaigns, and deliver personalized experiences across multiple channels. From CRM platforms and email marketing software to analytics and customer feedback tools, the tech stack of a CRM Manager empowers smarter decisions, stronger engagement, and scalable growth.

Core responsibilities of a modern Email Marketing Specialist

A modern Email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys. Beyond writing emails, these specialists work across platforms, data systems, and creative teams to ensure personalized, automated, and performance-driven communication.

Emerging trends CRM Managers should know in 2025

Emerging trends CRM Managers should know in 2025 As customer expectations continue to evolve, CRM Managers must stay ahead of the curve to deliver seamless, personalized, and impactful experiences. Encourage data sharing via gated content, quizzes, loyalty programs, and preference centers Ensure full compliance with evolving regulations like GDPR, CCPA, and new global standards Build trust by being transparent about how customer data is used CRM Managers must act as both data strategists and privacy advocates.

Core responsibilities of a modern Marketing Automation Specialist

By leveraging automation tools, data insights, and cross-channel strategies, they streamline processes, enhance customer engagement, and optimize lead nurturing. Designing multi-step, personalized email and messaging campaigns Segmenting audiences based on behavior, demographics, and lifecycle stage Aligning automated workflows with customer journey stages to drive engagement Strategic planning ensures that automation aligns with brand objectives and delivers results efficiently.

What makes a CRM Manager's portfolio successful?

What makes a CRM Manager's portfolio successful? A CRM Manager’s portfolio is more than a list of tools used or campaigns executed—it’s a strategic showcase of how customer data, automation, and content were used to drive retention, engagement, and revenue. A successful portfolio highlights real-world problem-solving, customer journey optimization, and data-driven decision-making.

Best tools every Marketing Automation Specialist should use

ActiveCampaign: A customer experience automation tool that integrates email marketing, CRM, and sales automation. These tools help automate the entire email campaign lifecycle, from lead nurturing to post-purchase follow-up.

Common KPIs tracked by Funnel Marketing Specialists

Why KPIs Matter in Funnel Marketing Funnel KPIs provide a quantitative look at how users move through the marketing funnel, revealing: Where prospects drop off Which channels and messages perform best How efficient your customer acquisition efforts are With these insights, Funnel Marketing Specialists can test, refine, and scale what works. Bottom-of-Funnel (BOFU) KPIs These metrics measure conversions and revenue-related performance: customer Acquisition Cost (CAC): Cost of acquiring a new customer Conversion Rate: Percentage of leads who take the desired action (e.

What soft skills are essential for a CRM Manager?

These interpersonal abilities enable professionals to communicate effectively, adapt to evolving customer needs, and align cross-functional teams. In a role that combines marketing, analytics, and relationship-building, soft skills ensure that strategies are not only data-driven but also customer-centric.

How to write compelling content as a Event Marketing Manager

Event Marketing Manager

Whether it's an event landing page, promotional email, or post-event recap, compelling content plays a central role in every phase of the event lifecycle. Define audience segments—such as customers, prospects, partners, or press Tailor messaging for different stages of the buyer journey Align tone and format with event goals (e.

How does a IT Compliance Analyst contribute to product development?

IT Compliance Analyst

Far from being limited to audits and assessments, these professionals are integrated into the product lifecycle from planning to deployment, enabling organizations to deliver secure and compliant products. Key Contributions Throughout the Product lifecycle Here’s how an IT Compliance Analyst contributes at each stage of the product development lifecycle: Planning Phase: Collaborates with product managers and developers to review regulatory and internal compliance requirements, ensuring they are factored into design and architecture discussions from the start.

Best tools every Event Marketing Manager should use

Event Marketing Manager

Google Analytics: Tracks referral traffic, conversion rates, and on-site behavior from event promos Tableau / Looker Studio: Visualize registration trends, engagement metrics, and ROI in dashboards HubSpot Reporting: Measures lead generation and customer journey impact Advanced analytics help you prove event value and guide future planning. From registration to follow-up, every stage of the event lifecycle benefits from thoughtful tech integration.

How Quality Engineers contribute to product innovation

Quality Engineer

Their involvement enhances customer satisfaction, reduces rework, and accelerates time to market—making them essential contributors to a company’s innovation ecosystem. Quality Engineering’s Role in the Innovation lifecycle Quality Engineers participate in product innovation from concept to launch.

Freelance vs agency work for CRM Managers

Freelance vs agency work for CRM Managers CRM Managers play a vital role in shaping customer relationships, automating lifecycle campaigns, and driving retention. Freelance CRM Management: Independence and versatility Freelance CRM Managers operate independently, offering services like email automation setup, segmentation strategy, and customer journey mapping to clients across industries.

How does a Penetration Tester contribute to product development?

Penetration Tester

Rather than acting as external auditors, modern Penetration Testers are increasingly integrated into product development lifecycles, especially in agile and DevSecOps environments. Proactive Security in the Development lifecycle Incorporating Penetration Testers into the development process helps shift security left—addressing vulnerabilities early, rather than after deployment.

Emerging trends Email Marketing Specialists should know in 2025

AI-Powered Personalization Artificial intelligence is becoming more integrated into email marketing, allowing marketers to deliver highly personalized content based on customer data. AI personalization not only improves engagement but also drives conversions by making emails more relevant and timely.

How to transition into a Marketing Automation Specialist role from journalism

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Use your storytelling ability to write persuasive, customer-centric content that resonates with your audience.

Effective social media strategies for Email Marketing Specialists

Integrating Social Media and Email Campaigns To create a seamless customer journey, integrate your email and social media efforts so that they work together to reinforce messaging and drive results. Cross-promotion: Share email sign-up links on social media to grow your subscriber list and promote your email content Social CTAs: Include clear calls to action (CTA) in social media posts that encourage users to sign up for your emails Repurpose content: Turn email newsletters or offers into social media posts to maximize content reach Cross-promotion between email and social helps maintain consistent messaging while boosting engagement on both platforms.

Emerging trends Marketing Automation Specialists should know in 2025

In 2025, we expect to see rapid changes driven by new technologies, shifting customer behaviors, and evolving marketing platforms. AI-driven personalization: AI can deliver hyper-personalized experiences by analyzing customer data and predicting their needs, allowing automation tools to tailor messaging in real-time.

Common KPIs tracked by E-commerce Specialists

E-commerce Specialist

With countless data points available, identifying the most impactful KPIs allows specialists to focus on what truly matters—converting traffic into customers and increasing lifetime value. From sales metrics to customer behavior analytics, these KPIs offer actionable insights that guide decisions across marketing, operations, and customer experience.

What soft skills are essential for a Email Marketing Specialist?

Transitioning from journalism to an Email Marketing Specialist role involves building on your storytelling ability, learning new technical tools, and developing a deep understanding of marketing principles and customer behaviors. Storytelling: The narrative skills honed in journalism help you craft stories in emails that captivate readers, whether you're driving conversions or building relationships.

Common KPIs tracked by Marketing Managers

Marketing Manager

Open Rate: Percentage of recipients who open your email Click-Through Rate (CTR): Percentage who clicked a link within the email Unsubscribe Rate: Rate at which users opt out of your mailing list Bounce Rate: The number of emails that weren’t delivered successfully Email KPIs reveal how well your content resonates with your audience and how effective your segmentation strategies are. Marketing ROI: (Revenue - Marketing Costs) / Marketing Costs customer Acquisition Cost (CAC): Total cost to acquire a new customer customer Lifetime Value (CLV): Predicts the total value a customer will bring over time Cost Per Click (CPC): Paid advertising cost for each click Tracking ROI ensures marketing activities are contributing to profitability and long-term growth.

How to write compelling content as a Marketing Automation Specialist

How to write compelling content as a Marketing Automation Specialist As a Marketing Automation Specialist, you may not always be the one crafting every piece of content, but you are responsible for creating and overseeing campaigns that drive engagement, conversions, and long-term customer relationships. Here's how to write compelling content that aligns with customer needs, enhances user experience, and delivers measurable results.

What certifications help Product Manager (Tech)s grow their career?

Product Manager (Tech)

It’s perfect for PMs looking to align technical products with customer and market needs. AIPMM Certified Product Manager® (CPM) Offered by: Association of International Product Marketing and Management CPM is a globally recognized credential that covers the entire product lifecycle: Product planning and lifecycle management Competitive analysis and business case development Agile vs.

How Private Equity Analysts analyze and manage risk

Private Equity Analyst

Here’s how Private Equity Analysts analyze and manage risk at every stage of the deal lifecycle. They: Review contracts, customer churn, and legal liabilities Analyze accounting quality, working capital cycles, and potential earnouts Flag ESG and reputational concerns that could affect valuation or exit Thorough diligence minimizes surprises post-acquisition.

Best tools every Email Marketing Specialist should use

Mailchimp: Ideal for small to mid-sized businesses; user-friendly with automation and analytics tools Klaviyo: Excellent for ecommerce brands, offering robust segmentation and Shopify integration HubSpot: Full CRM with powerful email and marketing automation capabilities ActiveCampaign: Known for its smart automation and customer journey tracking Choosing the right ESP impacts campaign complexity, scalability, and integration. Email Design and Content Creation Tools Beautiful emails drive engagement.

How to write compelling content as a Email Marketing Specialist

Accounts Receivable Specialist

Whether you're sending a welcome series, promotional blast, or nurture sequence, crafting compelling emails means combining personalization, relevance, and clear structure. Use a Conversational and Personalized Tone emails should feel like one-to-one conversations, not announcements.

Best tools every Growth Hacker should use

Growth Hacker

Marketing Automation Tools Marketing automation tools allow Growth Hackers to streamline repetitive tasks, scale their marketing efforts, and deliver personalized experiences to customers. It also includes tools for customer relationship management (CRM) and analytics, making it an essential tool for managing growth strategies.

Best tools every E-commerce Specialist should use

E-commerce Specialist

Best tools every E-commerce Specialist should use E-commerce Specialists rely on a powerful arsenal of tools to manage online stores, drive conversions, enhance the customer experience, and analyze performance. From product management to marketing automation, analytics, and customer service, having the right tech stack is essential for success in modern e-commerce operations.

How Field Service Engineers contribute to product innovation

Field Service Engineer

Working directly with customers and machinery in real-world environments, these professionals offer unique insights that designers and engineers may not see in lab settings. Their observations include: Frequent failure points: Identifying which parts or systems wear out prematurely User behavior: Reporting how customers interact with equipment versus how it was designed Environmental factors: Noting conditions like temperature, dust, vibration, or humidity that affect performance This practical knowledge helps R&D teams refine designs to better meet real-world demands.

Day in the life of a successful Accounts Receivable Specialist

A successful AR Specialist not only handles invoices and tracks receivables but also builds strong relationships with customers, resolves billing issues, and supports financial planning. 8:00 AM ? Reviewing Receivables and Prioritizing Tasks The day often begins with a review of the AR dashboard or aging report: Identify overdue invoices and high-priority accounts Check for payments received overnight and reconcile with expected collections Update the list of follow-ups based on payment status and customer history Goal: Begin the day with a clear focus on urgent receivables and account health.

Common KPIs tracked by CRM Managers

Common KPIs tracked by CRM Managers CRM Managers are responsible for building and maintaining strong customer relationships—and that means monitoring performance closely. Key performance indicators (KPIs) allow CRM teams to assess how well they’re acquiring, engaging, retaining, and growing their customer base.

Core responsibilities of a modern Funnel Marketing Specialist

Accounts Receivable Specialist

Core Responsibilities of a Modern Funnel Marketing Specialist In today’s digital-first business environment, Funnel Marketing Specialists play a critical role in guiding potential customers through the marketing funnel — from awareness to conversion and beyond. These professionals are data-driven strategists who design, manage, and optimize the customer journey, ensuring marketing efforts are both efficient and revenue-focused.

What does a Accounts Receivable Specialist do on a daily basis?

Their daily responsibilities are essential for maintaining healthy cash flow and ensuring that customer accounts are up to date. 9:30 AM ? Invoice Generation and Distribution One of the core responsibilities is issuing invoices: Generate new invoices based on sales, contracts, or delivery confirmations Send invoices via email, online portals, or physical mail, depending on client preference Ensure invoice accuracy including pricing, terms, and account codes Accurate invoicing is crucial to timely payment collection and customer satisfaction.

How Industrial Engineers contribute to product innovation

Industrial Engineer

Their analytical mindset, data-driven decisions, and process improvement skills make them valuable contributors throughout the product development lifecycle. Marketing and Sales: To ensure customer needs are reflected in product features and cost targets.

Common KPIs tracked by Digital Marketing Analysts

Digital Marketing Analyst

Cost per acquisition (CPA) CPA measures how much it costs to acquire a new customer or lead through a specific campaign. customer lifetime value (CLV) CLV estimates the total revenue a customer will generate over their entire relationship with the brand.

How does a Business Intelligence Analyst contribute to product development?

Business Intelligence Analyst

As data becomes central to every product's lifecycle, BI Analysts serve as the bridge between user behavior and product evolution. Enabling customer and User Insights By analyzing customer behavior across touchpoints, BI Analysts uncover trends and patterns that inform product development: Heatmaps of feature usage Cohort analysis to understand retention patterns Survey data analysis to validate qualitative feedback These insights ensure the product aligns with real user needs and expectations.

How to transition into a Funnel Marketing Specialist role from journalism

Funnel Marketing Specialists use a combination of content creation, analytics, and automation to guide prospects through the customer journey — skills that journalists often already possess in different forms. Understand the Funnel Marketing Landscape Before making the transition, it’s important to understand the core responsibilities of a Funnel Marketing Specialist: Planning and executing campaigns across the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) Creating targeted content for lead generation and nurturing Using data to optimize conversion rates and campaign performance Managing marketing automation tools and customer journeys At its core, funnel marketing is about delivering the right message to the right person at the right time — a concept very familiar to journalists.

Emerging trends Funnel Marketing Specialists should know in 2025

Embracing these emerging trends can help Funnel Marketing Specialists remain competitive, maximize ROI, and deliver a seamless, human-centered customer journey. Hyper-Personalization Across the Funnel Personalization is moving beyond first names in emails.

What a design process looks like for Quality Engineers

Quality Engineer

While designers and engineers focus on functionality and performance, Quality Engineers ensure the product can be manufactured consistently, meets compliance standards, and exceeds customer expectations. The Role of Quality Engineers in the Design lifecycle Quality Engineers are engaged in every stage of the product development cycle.

What makes a Marketing Automation Specialist's portfolio successful?

A strong portfolio not only highlights technical skills but also demonstrates the ability to design and implement automated workflows, personalize customer interactions, and measure campaign effectiveness. Lead conversion rate: Illustrate how your lead nurturing workflows turned prospects into customers.

Best tools every Marketing Manager should use

Marketing Manager

customer Relationship Management (CRM) Tools Understanding your audience is key to successful marketing. CRM platforms help track interactions, manage leads, and personalize customer experiences.

Best tools every Funnel Marketing Specialist should use