Topics Tagged: email campaign management

Common KPIs tracked by email Marketing Specialists email marketing remains one of the most effective digital marketing channels, and tracking key performance indicators (KPIs) is essential to gauge its effectiveness. By monitoring specific metrics, email Marketing Specialists can identify what's working, what needs improvement, and where to optimize their efforts.

Core responsibilities of a modern Email Marketing Specialist

Core responsibilities of a modern email Marketing Specialist email remains one of the most powerful digital marketing channels for engaging audiences, nurturing leads, and driving conversions. A modern email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys.

What makes a Email Marketing Specialist's portfolio successful?

What makes a successful email Marketing Specialist's portfolio? An email Marketing Specialist's portfolio is not just a collection of emails—it’s a showcase of strategy, creativity, data analysis, and measurable results. A well-curated portfolio demonstrates your ability to craft engaging, targeted emails that drive conversions, build relationships, and align with business goals.

What soft skills are essential for a Email Marketing Specialist?

How to transition into an email Marketing Specialist role from journalism As a journalist, you already possess many of the skills that are vital for a successful career in email marketing. Writing compelling content, conducting audience research, and understanding how to tell a story are all skills that translate perfectly into the world of email marketing.

Core responsibilities of a modern Marketing Automation Specialist

Core responsibilities of a modern Marketing Automation Specialist Marketing Automation Specialists are crucial for driving efficient and personalized marketing campaigns at scale. campaign strategy and planning At the heart of a Marketing Automation Specialist’s role is developing strategies that integrate automated tools with overall marketing goals.

Best tools every Marketing Automation Specialist should use

Best tools every Marketing Automation Specialist should use Marketing Automation Specialists rely on a wide range of tools to streamline processes, manage campaigns, and track performance. These tools help automate repetitive tasks, segment audiences, personalize communications, and measure the effectiveness of campaigns.

Best tools every Email Marketing Specialist should use

Best tools every email Marketing Specialist should use Success in email marketing relies not just on strategy and content, but also on the tools that power your workflows. From automation and segmentation to design and analytics, the right platforms can save time, increase efficiency, and boost campaign performance.

How to transition into a Email Marketing Specialist role from journalism

How to transition into an email Marketing Specialist role from journalism As a journalist, you possess many transferable skills that can set you up for success in the world of email marketing. Your ability to write clearly, research topics deeply, and understand audience needs are all crucial to crafting effective email campaigns.

Common KPIs tracked by Marketing Automation Specialists

Common KPIs tracked by Marketing Automation Specialists Marketing Automation Specialists rely on data to optimize campaigns, track performance, and improve return on investment (ROI). By monitoring these KPIs, specialists can refine their strategies and ensure that every campaign is delivering results.

How to transition into a Marketing Automation Specialist role from journalism

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies.

What makes a Marketing Automation Specialist's portfolio successful?

A strong portfolio not only highlights technical skills but also demonstrates the ability to design and implement automated workflows, personalize customer interactions, and measure campaign effectiveness. , HubSpot, Marketo, Pardot, Activecampaign).

How to transition into a CRM Manager role from journalism

Digital Marketing Analyst

How to transition into a CRM Manager role from journalism Journalists bring a strong foundation of storytelling, audience awareness, and content creation—skills that are increasingly valuable in the world of Customer Relationship management (CRM). Content creation: Experience writing for clarity, tone, and purpose makes ex-journalists effective email marketers and campaign planners.

Common KPIs tracked by Digital Marketing Analysts

Common KPIs tracked by Digital Marketing Analysts Digital Marketing Analysts rely on key performance indicators (KPIs) to evaluate the effectiveness of campaigns, optimize spend, and guide strategic decisions. Whether focused on paid media, SEO, email, or social, understanding and acting on these KPIs is critical to sustained marketing success.

Best tools every Marketing Manager should use

From campaign automation to performance analytics, these tools help streamline daily operations, improve collaboration, and drive results. Project and Team management Tools Marketing Managers are often juggling multiple campaigns, deadlines, and team members.

Common KPIs tracked by Marketing Managers

Whether you're managing digital campaigns, email outreach, or brand initiatives, KPIs offer measurable insights into performance. Monitoring web traffic and user behavior helps Marketing Managers assess the effectiveness of campaigns and user experience.

Emerging trends Marketing Automation Specialists should know in 2025

AI-powered tools help automate decision-making, optimize campaigns, and improve personalization. As AI and ML technologies advance, they will help Marketing Automation Specialists optimize campaigns more effectively, improve customer engagement, and streamline operations.

Best tools every Funnel Marketing Specialist should use

Best Tools Every Funnel Marketing Specialist Should Use A Funnel Marketing Specialist’s success is powered by the tools they use to manage campaigns, analyze user behavior, automate engagement, and optimize conversion. Customer Relationship management (CRM) Tools CRMs are the backbone of lead tracking and pipeline management.

Core responsibilities of a modern CRM Manager

Affiliate Marketing Manager

Core responsibilities of a modern CRM Manager In today’s data-driven business environment, Customer Relationship management (CRM) Managers play a pivotal role in nurturing long-term customer value. Customer data management and segmentation CRM Managers are responsible for organizing and optimizing customer data to build targeted strategies.

Best tools every Affiliate Marketing Manager should use

Best tools every Affiliate Marketing Manager should use Affiliate Marketing Managers rely on a variety of tools to manage affiliate programs, track performance, optimize campaigns, and foster relationships with affiliates. Affiliate Tracking Platforms Affiliate tracking platforms are essential for managing and monitoring the performance of affiliate campaigns.

Common KPIs tracked by Copywriters

Copywriter

Whether you're writing web pages, emails, ads, or social media posts, understanding the right KPIs to monitor is essential for measuring impact and improving future performance. Click-Through Rate (CTR) CTR is a primary KPI for email campaigns, digital ads, and call-to-action buttons on websites.

How to write compelling content as a CRM Manager

For CRM Managers, writing isn’t just about sending emails—it’s about crafting personalized, data-informed communication that guides customers through every stage of their journey. , new, active, churn-risk) Analyze engagement data from previous emails and campaigns Create personas or micro-segments to tailor messaging and tone Audience insight ensures your content resonates and drives action.

What soft skills are essential for a Marketing Automation Specialist?

What soft skills are essential for a Marketing Automation Specialist? While technical expertise in automation tools and data analysis is critical for Marketing Automation Specialists, soft skills are equally important in ensuring campaigns run smoothly and that you can communicate effectively with teams, clients, and stakeholders. Soft skills such as communication, problem-solving, and collaboration are key to managing complex automation workflows, optimizing campaigns, and driving meaningful customer engagement.

How to transition into a Funnel Marketing Specialist role from journalism

Understand the Funnel Marketing Landscape Before making the transition, it’s important to understand the core responsibilities of a Funnel Marketing Specialist: Planning and executing campaigns across the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) Creating targeted content for lead generation and nurturing Using data to optimize conversion rates and campaign performance Managing marketing automation tools and customer journeys At its core, funnel marketing is about delivering the right message to the right person at the right time — a concept very familiar to journalists. Transferable Skills from Journalism Your journalism background equips you with valuable skills that are directly applicable to funnel marketing: Storytelling: Use narrative structure to create compelling brand messages across all funnel stages Research: Apply investigative skills to understand buyer personas and market trends Interviewing: Translate stakeholder and customer insights into marketing content Editing: Create clean, persuasive copy that converts Deadline management: Deliver consistent content across multichannel campaigns These skills form a strong foundation for performance marketing content creation.

Emerging trends Email Marketing Specialists should know in 2025

Emerging trends email Marketing Specialists should know in 2025 email marketing continues to evolve, and staying up to date with emerging trends is essential for any email Marketing Specialist. As new technologies, platforms, and consumer behaviors shape the digital marketing landscape, adapting to these changes will allow you to create more effective, personalized, and engaging campaigns.

Best tools every Growth Hacker should use

Growth Hacker

These tools are essential for running targeted campaigns at scale and nurturing leads over time. HubSpot: HubSpot is an all-in-one marketing automation platform that helps Growth Hackers create, automate, and track email campaigns, social media posts, and lead nurturing workflows.

What soft skills are essential for a Funnel Marketing Specialist?

This includes: Mapping full-funnel customer journeys Identifying and addressing funnel drop-offs Making data-backed decisions based on KPIs and campaign results Strategic thinkers can prioritize actions that move the needle rather than chase vanity metrics. Specialists must be able to: Craft messaging that resonates with different buyer personas Communicate campaign goals and performance to stakeholders Collaborate with designers, copywriters, and sales teams effectively Storytelling helps bring emotional depth to the funnel, especially in nurturing and conversion stages.

Core responsibilities of a modern Funnel Marketing Specialist

This includes: Identifying stages of the funnel: awareness, interest, consideration, intent, purchase, and loyalty Mapping out the buyer journey and aligning it with content and messaging Customizing funnels for different products, personas, or campaigns Clear funnel architecture ensures seamless handoffs between marketing and sales teams. Responsibilities include: Creating and managing paid ad campaigns (Google Ads, Meta, LinkedIn) Developing landing pages and lead magnets (eBooks, webinars, checklists) Implementing SEO strategies to improve organic reach These efforts aim to attract a broad but relevant audience into the funnel.

How to transition into a Marketing Manager role from journalism

Writing and editing: Clear, persuasive writing is crucial for campaigns, email marketing, web content, and ad copy. Deadline management: The ability to deliver high-quality content under pressure directly translates to managing marketing calendars and campaign launches.

Best tools every CRM Manager should use

Best tools every CRM Manager should use Modern CRM Managers are expected to manage complex customer data, execute automated campaigns, and deliver personalized experiences across multiple channels. From CRM platforms and email marketing software to analytics and customer feedback tools, the tech stack of a CRM Manager empowers smarter decisions, stronger engagement, and scalable growth.

How to transition into a E-commerce Specialist role from journalism

Why journalism is a strong foundation for e-commerce Journalism prepares professionals with valuable, transferable skills that align well with the demands of digital commerce: Content creation: Journalists are skilled at writing clear, persuasive, and engaging content, ideal for product pages, blogs, email campaigns, and landing pages. Deadline management: Journalists thrive in fast-paced environments with tight timelines—perfect for the dynamic nature of e-commerce.

Core responsibilities of a modern Creative Copy Strategist

Creative Copy Strategist

This includes: Creating messaging guidelines across platforms (web, email, social, print) Defining brand personality, values, and communication style Ensuring consistency in voice across all content touchpoints They work closely with marketing, design, and leadership teams to align messaging with the brand’s mission and vision. This means they: Write persuasive content for websites, landing pages, ads, and product descriptions Develop storytelling campaigns that connect emotionally with audiences Create copy that is optimized for conversion and search engine visibility Their writing isn't just creative—it's designed to achieve marketing goals such as lead generation, brand awareness, or customer retention.

How to write compelling content as a Advertising Manager

Advertising Manager

How to write compelling content as an Advertising Manager In today’s marketing landscape, content is a critical component of every advertising campaign. While Advertising Managers may not be the ones writing copy full time, understanding how to craft and evaluate compelling content is essential to campaign success.

Core responsibilities of a modern Growth Hacker

Growth Hacker

A/B Testing: Growth Hackers often use A/B testing to compare different versions of a marketing campaign, landing page, email, or ad to see which one performs better. Rapid Prototyping: Growth Hackers quickly create and test new ideas for marketing campaigns, product features, or user experiences.

What makes a Marketing Manager's portfolio successful?

Showcase a Range of campaigns Your portfolio should include a variety of marketing projects to demonstrate your versatility. Choose 4?6 of your strongest and most relevant campaigns across different channels or goals.

Common KPIs tracked by E-commerce Specialists

Formula: (Abandoned carts / Total carts) × 100 Optimization strategies: Simplifying the checkout process, offering guest checkout, and sending cart reminder emails. Traffic Sources Knowing where your traffic comes from—organic search, paid ads, email, social media—helps refine your marketing strategy.

How to transition into a Event Marketing Manager role from journalism

Event Marketing Manager

From storytelling and content creation to deadline management and audience insight, journalism prepares professionals to thrive in high-paced, communications-driven roles. Understand key tools: Learn to use platforms such as Eventbrite, Hopin, Canva, Asana, and email automation tools.

What makes a Funnel Marketing Specialist's portfolio successful?

Each case study should include: Objective: What was the marketing or business goal? Strategy: How was the funnel structured across TOFU, MOFU, and BOFU? Tactics: What content, platforms, and tools did you use? Results: Include metrics like conversion rates, ROAS, CAC, or lead growth Use visuals like funnel diagrams, screenshots, and email flows to reinforce your explanation. Your portfolio should demonstrate how you've used: CRMs like HubSpot, Salesforce, or Pipedrive Marketing automation tools like Activecampaign or Marketo Landing page builders like ClickFunnels or Unbounce Analytics platforms like Google Analytics, Hotjar, or Power BI Include before-and-after results that reflect improvements driven by tool implementation or optimization.

What soft skills are essential for a E-commerce Specialist?

Clearly articulate goals, priorities, and strategies to cross-functional stakeholders Write persuasive product copy, marketing content, and emails that align with brand voice Provide constructive feedback and collaborate effectively with remote and in-house teams Whether through Slack, Zoom, or Shopify descriptions, effective communication drives results and alignment. Attention to detail Managing hundreds or thousands of products, promotional campaigns, and web pages means that even small errors can impact the customer experience or sales.

Effective social media strategies for CRM Managers

Effective social media strategies for CRM Managers While CRM is traditionally associated with email and direct customer communication, social media has become a vital extension of customer relationship strategies. Run lifecycle-focused paid campaigns Social platforms are powerful tools for re-engagement, onboarding, and upselling when campaigns are informed by CRM data.

What makes a CRM Manager's portfolio successful?

What makes a CRM Manager's portfolio successful? A CRM Manager’s portfolio is more than a list of tools used or campaigns executed—it’s a strategic showcase of how customer data, automation, and content were used to drive retention, engagement, and revenue. Showcases your ability to plan and execute lifecycle campaigns Demonstrates your strategic thinking, not just execution Highlights measurable impact through KPIs and results Builds credibility with hiring managers, clients, or stakeholders A well-structured portfolio sets you apart in a data-driven, customer-focused role.

Emerging trends Marketing Managers should know in 2025

Marketing Managers who stay informed and agile are better equipped to lead successful campaigns, maximize ROI, and keep their brands competitive in an ever-changing environment. Using AI-driven tools to segment audiences and create personalized email campaigns Automating content recommendations based on browsing behavior Implementing chatbots that use natural language processing to enhance customer service Marketing Managers must understand how to integrate AI responsibly while maintaining authenticity and privacy standards.

How to transition into a Growth Hacker role from journalism

Growth Hacker

Whether it’s a blog post, email, or landing page, your content should tell a story that highlights the problem your product solves, how it works, and the benefits users will experience. Whether through email campaigns or social media posts, your ability to craft narratives will help you build trust and encourage conversions.

What makes a Event Marketing Manager's portfolio successful?

Event Marketing Manager

Include landing pages, email campaigns, social posts, and printed materials Show screenshots of event apps, agendas, or digital swag kits Explain your role in creating, reviewing, or directing these materials Creative assets demonstrate your eye for design, brand consistency, and cross-channel alignment. Use your portfolio to show how you created and coordinated integrated campaigns.

How to write compelling content as a Marketing Automation Specialist

How to write compelling content as a Marketing Automation Specialist As a Marketing Automation Specialist, you may not always be the one crafting every piece of content, but you are responsible for creating and overseeing campaigns that drive engagement, conversions, and long-term customer relationships. Use dynamic content blocks in emails and landing pages to tailor messages based on the user’s behavior or stage in the customer journey.

Best tools every E-commerce Specialist should use

Influencer Marketing Coordinator

From product management to marketing automation, analytics, and customer service, having the right tech stack is essential for success in modern e-commerce operations. Product and inventory management tools Efficient inventory and product catalog management ensures customers have access to accurate and updated listings.

What makes a Copywriter's portfolio successful?

Copywriter

Web copy (homepages, product pages, landing pages) Blog articles and SEO content email campaigns and newsletters Social media copy or ad campaigns Scripts for video, radio, or podcasts Choose your best work and tailor it to the kind of roles or clients you want to attract. “email open rate increased by 32% after subject line rewrite” “Landing page copy helped decrease bounce rate by 20%” “Social ad copy generated 5x ROI in 30 days” Even small wins can demonstrate your copy’s effectiveness.

What soft skills are essential for a Influencer Marketing Coordinator?

What soft skills are essential for a Influencer Marketing Coordinator? Success in influencer marketing isn't just about knowing the latest trends or mastering campaign tools—it's about people. Influencer Marketing Coordinators operate at the intersection of communication, creativity, and relationship management.

What makes a Brand Manager's portfolio successful?

Brand Manager

A well-crafted portfolio can be your best tool to attract potential employers or clients by showcasing your skills in brand development, marketing campaigns, market research, and the results you’ve achieved. Include examples of content or advertising campaigns that reflect the brand’s messaging.

Common KPIs tracked by CRM Managers