Topics Tagged: email campaign performance

Effective social media strategies for email Marketing Specialists email marketing and social media are two of the most powerful tools in a digital marketer's arsenal. As an email Marketing Specialist, understanding how to leverage social media platforms to enhance your email campaigns—and vice versa—will help you connect with audiences across multiple touchpoints and increase the overall impact of your efforts.

Common KPIs tracked by Email Marketing Specialists

Common KPIs tracked by email Marketing Specialists email marketing remains one of the most effective digital marketing channels, and tracking key performance indicators (KPIs) is essential to gauge its effectiveness. By monitoring specific metrics, email Marketing Specialists can identify what's working, what needs improvement, and where to optimize their efforts.

Core responsibilities of a modern Marketing Automation Specialist

Core responsibilities of a modern Marketing Automation Specialist Marketing Automation Specialists are crucial for driving efficient and personalized marketing campaigns at scale. campaign strategy and planning At the heart of a Marketing Automation Specialist’s role is developing strategies that integrate automated tools with overall marketing goals.

Best tools every Marketing Automation Specialist should use

Best tools every Marketing Automation Specialist should use Marketing Automation Specialists rely on a wide range of tools to streamline processes, manage campaigns, and track performance. These tools help automate repetitive tasks, segment audiences, personalize communications, and measure the effectiveness of campaigns.

What makes a Email Marketing Specialist's portfolio successful?

What makes a successful email Marketing Specialist's portfolio? An email Marketing Specialist's portfolio is not just a collection of emails—it’s a showcase of strategy, creativity, data analysis, and measurable results. A well-curated portfolio demonstrates your ability to craft engaging, targeted emails that drive conversions, build relationships, and align with business goals.

What soft skills are essential for a Email Marketing Specialist?

How to transition into an email Marketing Specialist role from journalism As a journalist, you already possess many of the skills that are vital for a successful career in email marketing. Writing compelling content, conducting audience research, and understanding how to tell a story are all skills that translate perfectly into the world of email marketing.

Best tools every Email Marketing Specialist should use

Best tools every email Marketing Specialist should use Success in email marketing relies not just on strategy and content, but also on the tools that power your workflows. From automation and segmentation to design and analytics, the right platforms can save time, increase efficiency, and boost campaign performance.

Common KPIs tracked by Marketing Automation Specialists

Common KPIs tracked by Marketing Automation Specialists Marketing Automation Specialists rely on data to optimize campaigns, track performance, and improve return on investment (ROI). KPIs (Key performance Indicators) provide measurable insights into how well automation efforts are driving engagement, conversions, and overall business goals.

How to transition into a Email Marketing Specialist role from journalism

How to transition into an email Marketing Specialist role from journalism As a journalist, you possess many transferable skills that can set you up for success in the world of email marketing. Your ability to write clearly, research topics deeply, and understand audience needs are all crucial to crafting effective email campaigns.

What makes a Marketing Automation Specialist's portfolio successful?

A strong portfolio not only highlights technical skills but also demonstrates the ability to design and implement automated workflows, personalize customer interactions, and measure campaign effectiveness. , HubSpot, Marketo, Pardot, Activecampaign).

How to transition into a Marketing Automation Specialist role from journalism

Digital Marketing Analyst

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies.

Common KPIs tracked by Digital Marketing Analysts

Common KPIs tracked by Digital Marketing Analysts Digital Marketing Analysts rely on key performance indicators (KPIs) to evaluate the effectiveness of campaigns, optimize spend, and guide strategic decisions. Whether focused on paid media, SEO, email, or social, understanding and acting on these KPIs is critical to sustained marketing success.

Best tools every Affiliate Marketing Manager should use

Affiliate Marketing Manager

Best tools every Affiliate Marketing Manager should use Affiliate Marketing Managers rely on a variety of tools to manage affiliate programs, track performance, optimize campaigns, and foster relationships with affiliates. Affiliate Tracking Platforms Affiliate tracking platforms are essential for managing and monitoring the performance of affiliate campaigns.

Common KPIs tracked by Marketing Managers

Common KPIs tracked by Marketing Managers Key performance Indicators (KPIs) are essential for evaluating the effectiveness of marketing strategies. Whether you're managing digital campaigns, email outreach, or brand initiatives, KPIs offer measurable insights into performance.

Common KPIs tracked by Copywriters

Copywriter

Tracking key performance indicators (KPIs) helps evaluate whether the words you're crafting are resonating with your audience and driving business results. Whether you're writing web pages, emails, ads, or social media posts, understanding the right KPIs to monitor is essential for measuring impact and improving future performance.

How to transition into a CRM Manager role from journalism

Content creation: Experience writing for clarity, tone, and purpose makes ex-journalists effective email marketers and campaign planners. Deadline management: CRM campaigns are often time-sensitive, requiring the same rigor and efficiency found in newsrooms.

What soft skills are essential for a Marketing Automation Specialist?

What soft skills are essential for a Marketing Automation Specialist? While technical expertise in automation tools and data analysis is critical for Marketing Automation Specialists, soft skills are equally important in ensuring campaigns run smoothly and that you can communicate effectively with teams, clients, and stakeholders. Soft skills such as communication, problem-solving, and collaboration are key to managing complex automation workflows, optimizing campaigns, and driving meaningful customer engagement.

Best tools every Marketing Manager should use

From campaign automation to performance analytics, these tools help streamline daily operations, improve collaboration, and drive results. Project and Team Management Tools Marketing Managers are often juggling multiple campaigns, deadlines, and team members.

Best tools every Funnel Marketing Specialist should use

Best Tools Every Funnel Marketing Specialist Should Use A Funnel Marketing Specialist’s success is powered by the tools they use to manage campaigns, analyze user behavior, automate engagement, and optimize conversion. Key features include: email drip campaigns Behavioral triggers and customer journeys Lead scoring and progressive profiling Top choices: Activecampaign ? known for visual workflows and deep segmentation Marketo ? powerful for enterprise-level campaign automation Mailchimp ? ideal for email automation and small business use 3.

Core responsibilities of a modern CRM Manager

Maintain clean, accurate, and unified customer databases Segment customers based on behavior, demographics, and engagement Ensure compliance with data privacy regulations like GDPR and CCPA Effective data segmentation enables tailored campaigns and deeper customer insights. email and marketing automation CRM Managers execute lifecycle marketing programs using automation tools to nurture customers through every stage of the funnel.

How to transition into a Funnel Marketing Specialist role from journalism

Understand the Funnel Marketing Landscape Before making the transition, it’s important to understand the core responsibilities of a Funnel Marketing Specialist: Planning and executing campaigns across the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) Creating targeted content for lead generation and nurturing Using data to optimize conversion rates and campaign performance Managing marketing automation tools and customer journeys At its core, funnel marketing is about delivering the right message to the right person at the right time — a concept very familiar to journalists. Transferable Skills from Journalism Your journalism background equips you with valuable skills that are directly applicable to funnel marketing: Storytelling: Use narrative structure to create compelling brand messages across all funnel stages Research: Apply investigative skills to understand buyer personas and market trends Interviewing: Translate stakeholder and customer insights into marketing content Editing: Create clean, persuasive copy that converts Deadline Management: Deliver consistent content across multichannel campaigns These skills form a strong foundation for performance marketing content creation.

How to write compelling content as a CRM Manager

For CRM Managers, writing isn’t just about sending emails—it’s about crafting personalized, data-informed communication that guides customers through every stage of their journey. , new, active, churn-risk) Analyze engagement data from previous emails and campaigns Create personas or micro-segments to tailor messaging and tone Audience insight ensures your content resonates and drives action.

What soft skills are essential for a Funnel Marketing Specialist?

This includes: Mapping full-funnel customer journeys Identifying and addressing funnel drop-offs Making data-backed decisions based on KPIs and campaign results Strategic thinkers can prioritize actions that move the needle rather than chase vanity metrics. Specialists must be able to: Craft messaging that resonates with different buyer personas Communicate campaign goals and performance to stakeholders Collaborate with designers, copywriters, and sales teams effectively Storytelling helps bring emotional depth to the funnel, especially in nurturing and conversion stages.

Core responsibilities of a modern Funnel Marketing Specialist

This includes: Identifying stages of the funnel: awareness, interest, consideration, intent, purchase, and loyalty Mapping out the buyer journey and aligning it with content and messaging Customizing funnels for different products, personas, or campaigns Clear funnel architecture ensures seamless handoffs between marketing and sales teams. Responsibilities include: Creating and managing paid ad campaigns (Google Ads, Meta, LinkedIn) Developing landing pages and lead magnets (eBooks, webinars, checklists) Implementing SEO strategies to improve organic reach These efforts aim to attract a broad but relevant audience into the funnel.

Best tools every Growth Hacker should use

Growth Hacker

These tools are essential for running targeted campaigns at scale and nurturing leads over time. HubSpot: HubSpot is an all-in-one marketing automation platform that helps Growth Hackers create, automate, and track email campaigns, social media posts, and lead nurturing workflows.

Emerging trends Marketing Automation Specialists should know in 2025

AI-powered tools help automate decision-making, optimize campaigns, and improve personalization. As AI and ML technologies advance, they will help Marketing Automation Specialists optimize campaigns more effectively, improve customer engagement, and streamline operations.

Emerging trends Email Marketing Specialists should know in 2025

Emerging trends email Marketing Specialists should know in 2025 email marketing continues to evolve, and staying up to date with emerging trends is essential for any email Marketing Specialist. As new technologies, platforms, and consumer behaviors shape the digital marketing landscape, adapting to these changes will allow you to create more effective, personalized, and engaging campaigns.

How to transition into a Marketing Manager role from journalism

Writing and editing: Clear, persuasive writing is crucial for campaigns, email marketing, web content, and ad copy. Deadline management: The ability to deliver high-quality content under pressure directly translates to managing marketing calendars and campaign launches.

Core responsibilities of a modern Creative Copy Strategist

Creative Copy Strategist

This includes: Creating messaging guidelines across platforms (web, email, social, print) Defining brand personality, values, and communication style Ensuring consistency in voice across all content touchpoints They work closely with marketing, design, and leadership teams to align messaging with the brand’s mission and vision. This means they: Write persuasive content for websites, landing pages, ads, and product descriptions Develop storytelling campaigns that connect emotionally with audiences Create copy that is optimized for conversion and search engine visibility Their writing isn't just creative—it's designed to achieve marketing goals such as lead generation, brand awareness, or customer retention.

Common KPIs tracked by E-commerce Specialists

Common KPIs tracked by E-commerce Specialists Key performance Indicators (KPIs) are essential for E-commerce Specialists to measure the success of their digital strategies, optimize performance, and drive growth. Formula: (Abandoned carts / Total carts) × 100 Optimization strategies: Simplifying the checkout process, offering guest checkout, and sending cart reminder emails.

How to write compelling content as a Advertising Manager

Advertising Manager

How to write compelling content as an Advertising Manager In today’s marketing landscape, content is a critical component of every advertising campaign. While Advertising Managers may not be the ones writing copy full time, understanding how to craft and evaluate compelling content is essential to campaign success.

Best tools every CRM Manager should use

Best tools every CRM Manager should use Modern CRM Managers are expected to manage complex customer data, execute automated campaigns, and deliver personalized experiences across multiple channels. From CRM platforms and email marketing software to analytics and customer feedback tools, the tech stack of a CRM Manager empowers smarter decisions, stronger engagement, and scalable growth.

Core responsibilities of a modern Growth Hacker

Growth Hacker

A/B Testing: Growth Hackers often use A/B testing to compare different versions of a marketing campaign, landing page, email, or ad to see which one performs better. Rapid Prototyping: Growth Hackers quickly create and test new ideas for marketing campaigns, product features, or user experiences.

How to transition into a E-commerce Specialist role from journalism

Why journalism is a strong foundation for e-commerce Journalism prepares professionals with valuable, transferable skills that align well with the demands of digital commerce: Content creation: Journalists are skilled at writing clear, persuasive, and engaging content, ideal for product pages, blogs, email campaigns, and landing pages. email marketing: Learn how to write, segment, and automate campaigns using platforms like Klaviyo or Mailchimp.

What makes a Marketing Manager's portfolio successful?

Showcase a Range of campaigns Your portfolio should include a variety of marketing projects to demonstrate your versatility. Choose 4?6 of your strongest and most relevant campaigns across different channels or goals.

What soft skills are essential for a E-commerce Specialist?

Clearly articulate goals, priorities, and strategies to cross-functional stakeholders Write persuasive product copy, marketing content, and emails that align with brand voice Provide constructive feedback and collaborate effectively with remote and in-house teams Whether through Slack, Zoom, or Shopify descriptions, effective communication drives results and alignment. Attention to detail Managing hundreds or thousands of products, promotional campaigns, and web pages means that even small errors can impact the customer experience or sales.

Effective social media strategies for CRM Managers

Effective social media strategies for CRM Managers While CRM is traditionally associated with email and direct customer communication, social media has become a vital extension of customer relationship strategies. Engagement rate aligns with brand loyalty and interest levels Click-throughs can feed into lead nurturing workflows DMs (direct messages) provide opportunities for personalized service Social KPIs should be integrated into broader CRM performance dashboards for unified reporting.

What makes a CRM Manager's portfolio successful?

What makes a CRM Manager's portfolio successful? A CRM Manager’s portfolio is more than a list of tools used or campaigns executed—it’s a strategic showcase of how customer data, automation, and content were used to drive retention, engagement, and revenue. Showcases your ability to plan and execute lifecycle campaigns Demonstrates your strategic thinking, not just execution Highlights measurable impact through KPIs and results Builds credibility with hiring managers, clients, or stakeholders A well-structured portfolio sets you apart in a data-driven, customer-focused role.

What makes a Funnel Marketing Specialist's portfolio successful?

A successful portfolio highlights the ability to generate leads, nurture prospects, and drive conversions — all while optimizing performance at every stage of the funnel. Each case study should include: Objective: What was the marketing or business goal? Strategy: How was the funnel structured across TOFU, MOFU, and BOFU? Tactics: What content, platforms, and tools did you use? Results: Include metrics like conversion rates, ROAS, CAC, or lead growth Use visuals like funnel diagrams, screenshots, and email flows to reinforce your explanation.

How to transition into a Growth Hacker role from journalism

Growth Hacker

Whether it’s a blog post, email, or landing page, your content should tell a story that highlights the problem your product solves, how it works, and the benefits users will experience. Whether through email campaigns or social media posts, your ability to craft narratives will help you build trust and encourage conversions.

Best tools every E-commerce Specialist should use

Best tools every E-commerce Specialist should use E-commerce Specialists rely on a powerful arsenal of tools to manage online stores, drive conversions, enhance the customer experience, and analyze performance. These tools support campaign automation, email marketing, and CRM integration.

How to write compelling content as a Marketing Automation Specialist

How to write compelling content as a Marketing Automation Specialist As a Marketing Automation Specialist, you may not always be the one crafting every piece of content, but you are responsible for creating and overseeing campaigns that drive engagement, conversions, and long-term customer relationships. Use dynamic content blocks in emails and landing pages to tailor messages based on the user’s behavior or stage in the customer journey.

What makes a Event Marketing Manager's portfolio successful?

Event Marketing Manager

Include performance data and KPIs Employers and clients want to see how your work translates into results. Include landing pages, email campaigns, social posts, and printed materials Show screenshots of event apps, agendas, or digital swag kits Explain your role in creating, reviewing, or directing these materials Creative assets demonstrate your eye for design, brand consistency, and cross-channel alignment.

Common KPIs tracked by CRM Managers

Common KPIs tracked by CRM Managers CRM Managers are responsible for building and maintaining strong customer relationships—and that means monitoring performance closely. Key performance indicators (KPIs) allow CRM teams to assess how well they’re acquiring, engaging, retaining, and growing their customer base.

How to transition into a Event Marketing Manager role from journalism

Event Marketing Manager

Understand key tools: Learn to use platforms such as Eventbrite, Hopin, Canva, Asana, and email automation tools. Build a sample portfolio or contribute to events If you haven't yet managed an event, create mock campaigns or offer to help with real ones in a freelance or volunteer capacity.

Effective social media strategies for Advertising Managers

Advertising Manager

For Advertising Managers, success on these platforms depends on the ability to balance paid and organic strategies, craft platform-specific content, and measure performance with precision. Here are the most effective social media strategies every Advertising Manager should apply to elevate campaign performance.

Effective social media strategies for Content Strategists

Content Strategist

Unlike one-off posts or ad-hoc campaigns, a well-structured social media strategy ensures that your content is cohesive, consistent, and aligned with broader marketing objectives. By using platform-specific approaches and performance data, Content Strategists can maximize the impact of each piece of content shared across social channels.

Effective social media strategies for PPC Specialists

PPC Specialist

From Meta Ads to LinkedIn campaigns, the opportunities for hyper-targeted, visually compelling campaigns are immense. PPC Specialists must identify which platforms align best with campaign objectives and target demographics.

Core responsibilities of a modern Marketing Manager