Topics Tagged: LinkedIn funnel ads

From Meta ads to linkedin Campaigns, the opportunities for hyper-targeted, visually compelling campaigns are immense. Meta (Facebook & Instagram): Ideal for B2C targeting, interest-based segmentation, and visual storytelling linkedin: Best for B2B campaigns, job roles, and industry-specific targeting TikTok: Great for Gen Z and millennial outreach with short-form, entertaining ads Twitter/X and Pinterest: Niche platforms with specialized use cases for timely or visual content Platform alignment ensures higher relevance and better performance metrics.

Effective social media strategies for Advertising Managers

Whether the goal is to generate leads, build brand awareness, or drive sales, social media offers vast opportunities when managed with a clear strategy. Facebook & Instagram: Ideal for consumer engagement, retargeting, and storytelling via Reels, Stories, and carousels linkedin: B2B-focused campaigns targeting job roles, industries, and company sizes TikTok: Great for younger audiences and brand virality through trends and short-form video X (formerly Twitter): Best for real-time promotions, announcements, and news-driven engagement Pinterest: Strong for lifestyle, DIY, and ecommerce discovery campaigns Customize creative formats, tone, and CTAs for each platform to increase relevance and engagement.

Best tools every Funnel Marketing Specialist should use

Best Tools Every funnel Marketing Specialist Should Use A funnel Marketing Specialist’s success is powered by the tools they use to manage campaigns, analyze user behavior, automate engagement, and optimize conversion. This guide outlines the essential tools that every modern funnel Marketing Specialist should know and leverage.

Core responsibilities of a modern Funnel Marketing Specialist

Core Responsibilities of a Modern funnel Marketing Specialist In today’s digital-first business environment, funnel Marketing Specialists play a critical role in guiding potential customers through the marketing funnel — from awareness to conversion and beyond. A successful funnel Marketing Specialist balances analytical skills with creativity to maximize lead nurturing and improve ROI.

How to write compelling content as a PPC Specialist

As a PPC Specialist, your ability to craft persuasive, concise, and strategic ad copy determines whether your ads get scrolled past—or clicked. Understand the User’s Intent and funnel Stage Writing effective ad copy starts with aligning the message to the user’s search intent and stage in the buying journey.

Effective social media strategies for Media Buyers

Media Buyer

Meta (Facebook & Instagram): Ideal for B2C campaigns focused on awareness, conversions, or retargeting linkedin: Best for B2B lead generation and targeting by industry, job title, or company size TikTok: Great for engaging Gen Z and Millennial users with creative, short-form content Twitter (X): Useful for real-time engagement, news-driven campaigns, or thought leadership Tailoring your strategy to each platform increases relevance and effectiveness. A/B test creatives and placements To optimize performance, Media Buyers should continuously test variations of ads across different placements and formats.

Effective social media strategies for Tiktok Ads Managers

Effective Social Media Strategies for TikTok ads Managers As TikTok continues to dominate the short-form video space, TikTok ads Managers must develop sharp, platform-specific strategies to stand out and drive performance. But success on TikTok isn’t just about creating viral videos — it’s about building a full-funnel strategy, understanding your audience, and staying ahead of trends.

Common KPIs tracked by Funnel Marketing Specialists

Common KPIs Tracked by funnel Marketing Specialists To run a successful marketing funnel, you need more than creative content and automation tools — you need measurable performance. funnel Marketing Specialists rely on a variety of key performance indicators (KPIs) to monitor funnel health, optimize user journeys, and maximize conversions.

What makes a Funnel Marketing Specialist's portfolio successful?

What Makes a funnel Marketing Specialist's Portfolio Successful? A strong portfolio is essential for any funnel Marketing Specialist aiming to stand out in a competitive landscape. Unlike traditional marketers, funnel specialists must demonstrate both creative prowess and analytical thinking.

Emerging trends Funnel Marketing Specialists should know in 2025

Emerging Trends funnel Marketing Specialists Should Know As consumer behavior, technology, and data regulations evolve, funnel Marketing Specialists must stay ahead of key trends to build effective, modern funnels. The digital marketing landscape is rapidly shifting, with innovations in AI, personalization, and privacy reshaping how brands attract, engage, and convert leads.

Emerging trends Tiktok Ads Managers should know in 2025

Emerging Trends TikTok ads Managers Should Know in 2025 TikTok is not just a social media platform — it's a global advertising powerhouse redefining how brands connect with audiences. As the platform evolves, so does the role of the TikTok ads Manager.

What makes a Tiktok Ads Manager's portfolio successful?

What Makes a TikTok ads Manager's Portfolio Successful? In the competitive world of performance marketing, a strong portfolio can set a TikTok ads Manager apart. Case Studies With Full-funnel Insights The foundation of any standout portfolio is a collection of detailed case studies.

How to transition into a Funnel Marketing Specialist role from journalism

How to Transition into a funnel Marketing Specialist Role from Journalism For journalists considering a career pivot, transitioning into funnel marketing is a smart and strategic move. funnel Marketing Specialists use a combination of content creation, analytics, and automation to guide prospects through the customer journey — skills that journalists often already possess in different forms.

How to transition into a Copywriter role from journalism

Copywriter

Study buyer personas, customer journeys, and content funnels Learn SEO fundamentals like keyword research, on-page optimization, and metadata writing Explore platforms like HubSpot Academy, Coursera, or Moz for free training Marketing literacy turns your writing into a strategic asset for any brand. Practice writing landing pages, email sequences, ads, and social captions Understand tone and formatting differences between B2B and B2C Tailor your messaging to different stages of the marketing funnel The more formats you master, the more attractive you’ll be to potential clients or employers.

Common KPIs tracked by Tiktok Ads Managers

Common KPIs Tracked by TikTok ads Managers To run successful ad campaigns on TikTok, ads Managers must continuously track, analyze, and optimize based on key performance indicators (KPIs). Below are the most important KPIs that TikTok ads Managers monitor at each stage of the funnel.

What soft skills are essential for a Funnel Marketing Specialist?

What Soft Skills Are Essential for a funnel Marketing Specialist? While technical proficiency and data analysis are critical for funnel Marketing Specialists, it’s the soft skills that truly differentiate high-performing professionals in this role. Navigating complex buyer journeys, coordinating across teams, and optimizing each stage of the funnel requires emotional intelligence, creativity, and strategic thinking.

Emerging trends PPC Specialists should know in 2025

Leverage CRM data, newsletter signups, and past purchasers for audience building Use Customer Match lists in Google ads and Custom Audiences in Meta Implement server-side tagging and consent frameworks to preserve tracking accuracy Advertisers who collect and activate first-party data will maintain a competitive edge. Sync campaigns across Google, Meta, linkedin, TikTok, and email for full-funnel impact Use consistent creative themes and messaging across platforms Employ attribution modeling to understand multi-touch conversion paths Cross-channel cohesion delivers better engagement and return on ad spend (ROAS).

Core responsibilities of a modern Tiktok Ads Manager

Core Responsibilities of a Modern Tiktok ads Manager With TikTok becoming a powerhouse for digital advertising, the role of a TikTok ads Manager has evolved into a specialized and high-impact position. From viral video creation to performance analytics, a TikTok ads Manager balances creativity with data-driven strategy to deliver measurable results in a fast-moving platform environment.

Best tools every Tiktok Ads Manager should use

Digital Marketing Analyst

Best Tools Every TikTok ads Manager Should Use Success on TikTok as an ads Manager goes beyond creating viral videos — it requires the right mix of tools to strategize, execute, optimize, and scale campaigns effectively. From creative editing platforms to analytics dashboards and automation systems, a smart tech stack empowers TikTok ads Managers to stay agile and data-driven in a fast-moving advertising environment.

Effective social media strategies for Digital Marketing Analysts

, video, carousel, polls) Granular performance tracking leads to more effective content calendars and creative briefs. Optimize paid social campaigns with data Paid media on platforms like Facebook, Instagram, linkedin, and TikTok requires close monitoring and agile optimization.

What makes a PPC Specialist's portfolio successful?

Conversion Rate Optimizer

, Google ads, Meta ads, linkedin, TikTok) Mention budget ranges you’ve managed (e. Show Your Ad Copy and Creatives Visual examples of your ads bring your work to life and show your creative capabilities.

Effective social media strategies for Conversion Rate Optimizers

A well-executed social strategy builds a loyal audience, pre-qualifies traffic, and supports every stage of the funnel — from discovery to decision. By aligning social media efforts with CRO goals, optimizers can generate higher-quality leads and improve user readiness before they even land on the site.

How to transition into a Digital Marketing Analyst role from journalism

Digital Marketing Analyst

Meta ads Manager: Analyze paid social campaigns and audience segments. Network and learn from digital analysts Build connections with professionals in marketing analytics through linkedin, Slack groups, or industry events.

Common KPIs tracked by Marketing Automation Specialists

Higher conversion rates suggest that your messaging, offers, and calls to action are effectively guiding users through the funnel. Cost per lead (CPL) CPL is a critical metric for evaluating how cost-effective your marketing campaigns are at generating leads.

How to write compelling content as a Tiktok Ads Manager

How to Write Compelling Content as a TikTok ads Manager In the fast-paced, highly visual world of TikTok, writing compelling ad content is both a creative and strategic challenge. Unlike traditional advertising, TikTok ads must feel organic, relatable, and native to the platform.

Common KPIs tracked by Advertising Managers

Impressions: The total number of times an ad is displayed, regardless of clicks Reach: The number of unique users who saw the ad at least once High reach with a relevant audience builds brand awareness and top-of-funnel visibility.

How to transition into a Advertising Manager role from journalism

Taking courses on platforms like HubSpot Academy, linkedin Learning, or even getting certified in Google ads or Facebook Blueprint will give you a solid foundation in advertising principles. You can: Join linkedin groups or attend industry-specific events to meet advertising professionals Attend advertising webinars, conferences, and local meetups Request informational interviews to learn from others' career paths and gain industry insights Networking will not only help you learn but also open doors to potential job opportunities.

How to transition into a PPC Specialist role from journalism

Research: Vital for keyword discovery, audience analysis, and market trends Writing: Essential for creating persuasive ad copy, headlines, and CTAs Editing: Helps with refining messaging and maintaining consistency across ads Storytelling: Useful for building compelling campaign narratives that engage users Recognizing these transferable skills will boost your confidence and speed up your learning curve. Understand how Google ads, Meta ads, and linkedin Campaign Manager work Study keyword match types, bidding strategies, and ad auction mechanics Learn basic performance metrics like CTR, CPC, CPA, ROAS, and conversion rate Free resources like Google Skillshop, Meta Blueprint, and HubSpot Academy can jumpstart your training.

Effective social media strategies for Marketing Automation Specialists

Dynamic content: Customize social media posts and ads to reflect user interests, behavior, or demographics. By integrating your social media ads with your marketing automation system, you can target specific audiences and drive more meaningful interactions.

How to write compelling content as a Advertising Manager

Digital Marketing Analyst

Social media: Use punchy copy, emojis, and short-form videos or carousels Search ads: Focus on clarity, keywords, and relevance to search intent Display ads: Combine strong visuals with minimal, high-impact copy Email campaigns: Use personalized subject lines, engaging previews, and clear CTAs Tailoring content by platform ensures your message gets noticed and acted on. Share customer success stories or testimonials in campaigns Create scenarios where the product solves a relatable problem Use narrative frameworks in videos and longer-form ads Story-driven content is more memorable and persuasive than static features and specs.

Common KPIs tracked by Digital Marketing Analysts

Formula: (Conversions ÷ Total Visitors) × 100 Applies to purchases, sign-ups, downloads, or other defined goals Used to evaluate landing pages, campaigns, and funnel stages Higher conversion rates indicate effective targeting, UX, and messaging. Formula: (Clicks ÷ Impressions) × 100 Applicable to email campaigns, PPC ads, and social media posts Helps refine copy, creative, and offer positioning CTR is a strong indicator of relevance and content engagement.

How to write compelling content as a Funnel Marketing Specialist

How to Write Compelling Content as a funnel Marketing Specialist Content is the lifeblood of every effective marketing funnel. For funnel Marketing Specialists, the ability to craft persuasive, relevant content tailored to each stage of the customer journey is essential.

Common KPIs tracked by Marketing Managers

Marketing Manager

Leads Generated: The total number of new leads within a timeframe Cost Per Lead (CPL): How much you spend to acquire each lead Conversion Rate: The percentage of visitors who complete a desired action (e. , form fill, download) Marketing Qualified Leads (MQLs): Leads that meet specific criteria and show purchase intent These KPIs help optimize funnel efficiency and guide campaign budgeting.

How to transition into a Marketing Manager role from journalism

Marketing Manager

Start by exploring areas like: Marketing funnels and customer journeys Digital channels such as SEO, PPC, social media, and email marketing Basic analytics, KPIs, and ROI measurement Brand positioning and messaging frameworks Free online courses (from platforms like Coursera, HubSpot Academy, and Google Digital Garage) can help build your confidence in marketing strategy and tools. Attend webinars, join linkedin groups, and participate in marketing communities online and locally.

How to transition into a Marketing Automation Specialist role from journalism

Write content that aligns with the customer journey, creating tailored experiences for leads at every stage. Journalists often analyze audiences and tailor content based on their interests, which is directly transferable to segmenting leads based on behavior and demographics.

What makes a Creative Copy Strategist's portfolio successful?

Creative Copy Strategist

Some examples to include are: Website copy: Homepages, product pages, and landing pages Blog posts: Articles that showcase both storytelling and SEO optimization Social media posts: Copy that engages and converts across platforms (Facebook, Instagram, Twitter, linkedin) Email campaigns: Newsletters, promotional emails, and sales funnels Advertising copy: Print, digital ads, or slogans By showing a variety of work, you demonstrate that you can handle any content strategy challenge that comes your way. Make Your Portfolio Accessible and Up-to-Date Your portfolio should be easily accessible—whether it’s a website, PDF, or online portfolio hosted on a platform like Behance or linkedin.

Best tools every PPC Specialist should use

The right tools empower PPC Specialists to plan smarter campaigns, discover high-performing keywords, create compelling ads, track ROI, and automate time-consuming tasks. Whether you're managing Google ads, Meta ads, or multi-channel campaigns, using a strong tech stack is essential for delivering results efficiently.

Core responsibilities of a modern PPC Specialist

A modern PPC Specialist is responsible for managing paid media campaigns across platforms like Google ads, Microsoft ads, and social media channels. Campaign Strategy and Planning Before launching ads, PPC Specialists must define clear objectives and develop a strategy tailored to audience segments and business goals.

Common KPIs tracked by PPC Specialists

Formula: (Clicks ÷ Impressions) × 100 Higher CTRs typically improve Quality Scores and reduce CPC Low CTR may signal poor targeting, weak messaging, or irrelevant keywords CTR is one of the first signs of whether your ads are capturing attention. Return on Ad Spend (ROAS) ROAS evaluates revenue generated for every dollar spent on ads.

Emerging trends Marketing Automation Specialists should know in 2025

Business Development Manager

Chatbots and conversational marketing: AI-powered chatbots can engage customers in real time, providing personalized support and guiding them through the sales funnel. Dynamic content: Use dynamic content blocks in emails, ads, and landing pages to tailor messaging based on individual customer data such as behavior, location, and preferences.

Day in the life of a successful Business Development Manager

9:00 AM ? Lead Generation and Outreach Prospecting remains a critical task in business development: Researching potential clients and industries using tools like linkedin, ZoomInfo, or Crunchbase Sending personalized emails, making calls, or engaging via social platforms Qualifying leads and setting appointments for discovery calls Consistency in outreach fuels the pipeline and ensures a steady flow of new business. 11:00 AM ? Client Meetings and Discovery Sessions BDMs often spend late mornings in virtual or in-person meetings: Conducting discovery calls to understand client pain points and business objectives Presenting tailored solutions or demos based on client needs Following up on proposals or moving deals further down the funnel Each conversation is a chance to build trust and identify mutual value.

How to transition into a Tiktok Ads Manager role from journalism

How to Transition into a TikTok ads Manager Role from Journalism Journalists possess a powerful skill set that translates naturally into the world of digital advertising — particularly on content-driven platforms like TikTok. From storytelling and audience analysis to fast-paced content creation, journalists are well-equipped to pivot into TikTok ads Manager roles.

Freelance vs agency work for Tiktok Ads Managers

Freelance vs Agency Work for TikTok ads Managers With the explosive growth of TikTok advertising, demand for skilled TikTok ads Managers is higher than ever. Autonomy and Flexibility Freelance: Set your own hours, rates, and client workload Greater creative freedom and decision-making power Ability to focus on specific niches or industries Agency: Fixed work schedule and structured processes Creative direction often comes from clients or creative leads Limited control over campaign choices or verticals Verdict: Freelancers enjoy more autonomy; agency workers benefit from clear structure and team support.

Freelance vs agency work for Funnel Marketing Specialists

Conversion Rate Optimizer

Freelance vs Agency Work for funnel Marketing Specialists As a funnel Marketing Specialist, you have two primary career paths: working independently as a freelancer or joining a marketing agency. Autonomy and Flexibility Freelance: Full control over your schedule, clients, and projects Ability to choose niche industries or specific funnel types (e.

Core responsibilities of a modern Conversion Rate Optimizer

Key Responsibilities of a CRO Data Collection and Analysis: CROs gather data through tools like Google Analytics, heatmaps, and session recordings to understand user behavior and identify drop-off points in the funnel. Why the CRO Role Is Critical to Business Growth Modern businesses invest heavily in SEO, ads, and content marketing—but if their sites don’t convert, the ROI suffers.

Best tools every Media Buyer should use

Media Buyer

Whether managing digital ads, programmatic platforms, or traditional media, having the right tools is essential to ensure efficiency, accuracy, and strong ROI. Digital advertising platforms These platforms are essential for planning, launching, and managing ads across search engines and social media.

Common KPIs tracked by Growth Hackers

Growth Hacker

This can be measured through various channels, such as paid ads, content marketing, referral programs, or organic growth. It measures how effectively your marketing efforts turn visitors into paying customers, subscribers, or leads.

Best tools every Advertising Manager should use