Topics Tagged: LinkedIn PPC campaigns

What makes a ppc Specialist's portfolio successful? A well-crafted portfolio is a powerful tool for ppc Specialists looking to showcase their expertise, strategic thinking, and results-driven mindset. More than just a collection of screenshots, a successful portfolio tells the story of how you plan, execute, and optimize campaigns to achieve business objectives.

Effective social media strategies for PPC Specialists

Effective social media strategies for ppc Specialists As social media platforms continue to evolve into powerful advertising ecosystems, ppc Specialists must craft data-driven, creative strategies that leverage these platforms for maximum return on ad spend (ROAS). From Meta Ads to linkedin campaigns, the opportunities for hyper-targeted, visually compelling campaigns are immense.

Best tools every PPC Specialist should use

Best tools every ppc Specialist should use ppc (pay-per-click) advertising is a data-intensive field that requires precision, strategy, and constant optimization. The right tools empower ppc Specialists to plan smarter campaigns, discover high-performing keywords, create compelling ads, track ROI, and automate time-consuming tasks.

Core responsibilities of a modern PPC Specialist

Core responsibilities of a modern ppc Specialist Pay-per-click (ppc) advertising is a powerful digital marketing channel that drives targeted traffic, brand visibility, and conversions. A modern ppc Specialist is responsible for managing paid media campaigns across platforms like Google Ads, Microsoft Ads, and social media channels.

Emerging trends PPC Specialists should know in 2025

Emerging trends ppc Specialists should know in 2025 In the fast-paced world of digital advertising, staying current with evolving trends is essential for ppc Specialists. From automation to first-party data reliance, the trends shaping ppc in 2025 reflect a growing need for both strategic agility and technical innovation.

Common KPIs tracked by PPC Specialists

Common KPIs tracked by ppc Specialists ppc Specialists rely on a set of key performance indicators (KPIs) to evaluate the effectiveness of paid advertising campaigns. By consistently tracking the right KPIs, ppc professionals can maximize return on ad spend (ROAS), reduce waste, and improve the efficiency of every campaign.

What soft skills are essential for a PPC Specialist?

What soft skills are essential for a ppc Specialist? While technical expertise, platform proficiency, and data analysis are core to ppc success, it’s soft skills that often separate good specialists from great ones. ppc Specialists must collaborate with teams, communicate strategy to stakeholders, adapt to rapid changes in digital trends, and think critically to solve performance issues.

How to write compelling content as a PPC Specialist

How to write compelling content as a ppc Specialist In pay-per-click advertising, compelling content is the heartbeat of every high-performing campaign. As a ppc Specialist, your ability to craft persuasive, concise, and strategic ad copy determines whether your ads get scrolled past—or clicked.

Freelance vs agency work for PPC Specialists

Freelance vs agency work for ppc Specialists For ppc Specialists, choosing between freelance and agency work can shape your daily routine, professional development, and earning potential. Work Environment and Structure The most noticeable difference between freelance and agency ppc work lies in structure and autonomy.

How to transition into a Marketing Manager role from journalism

Email Marketing Specialist

Writing and editing: Clear, persuasive writing is crucial for campaigns, email marketing, web content, and ad copy. Start by exploring areas like: Marketing funnels and customer journeys Digital channels such as SEO, ppc, social media, and email marketing Basic analytics, KPIs, and ROI measurement Brand positioning and messaging frameworks Free online courses (from platforms like Coursera, HubSpot Academy, and Google Digital Garage) can help build your confidence in marketing strategy and tools.

Core responsibilities of a modern Email Marketing Specialist

A modern Email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys. Build calendar-based campaigns, such as newsletters, product launches, or seasonal promos Ensure consistency with broader marketing initiatives across channels Clear strategy ensures emails deliver the right message to the right audience at the right time.

Common KPIs tracked by Digital Marketing Analysts

Digital Marketing Analyst

Common KPIs tracked by Digital Marketing Analysts Digital Marketing Analysts rely on key performance indicators (KPIs) to evaluate the effectiveness of campaigns, optimize spend, and guide strategic decisions. Formula: (Conversions ÷ Total Visitors) × 100 Applies to purchases, sign-ups, downloads, or other defined goals Used to evaluate landing pages, campaigns, and funnel stages Higher conversion rates indicate effective targeting, UX, and messaging.

Core responsibilities of a modern Marketing Manager

In an increasingly digital landscape, Marketing Managers are not just brand stewards—they are data-driven strategists who guide campaigns from conception to execution. They must balance brand consistency with market responsiveness, crafting multi-channel campaigns that reach the right audiences at the right time.

What makes a Marketing Manager's portfolio successful?

Showcase a Range of campaigns Your portfolio should include a variety of marketing projects to demonstrate your versatility. Choose 4?6 of your strongest and most relevant campaigns across different channels or goals.

What makes a Social Media Manager's portfolio successful?

It’s a strategic showcase that demonstrates your ability to plan, execute, and analyze campaigns across multiple platforms, while driving measurable results. Showcase a Variety of campaigns One of the first things potential clients or employers want to see is how versatile you are in handling different types of social media campaigns.

How to transition into a Advertising Manager role from journalism

Marketing Automation Specialist

Taking courses on platforms like HubSpot Academy, linkedin Learning, or even getting certified in Google Ads or Facebook Blueprint will give you a solid foundation in advertising principles. Create mock ad campaigns or help local businesses with their marketing efforts (e.

Effective social media strategies for Marketing Automation Specialists

For Marketing Automation Specialists, social media campaigns should not only be automated but also highly personalized and optimized for maximum engagement. Facebook & Instagram Ads: Leverage Facebook’s robust targeting features to create highly personalized ad campaigns for specific customer segments.

What soft skills are essential for a SEO Specialist?

SEO Specialist

Coordinate keyword strategy with content teams Work closely with developers on technical implementation Align with ppc or social media teams for broader visibility Collaborative SEO Specialists foster alignment and get more buy-in across the organization.

Effective social media strategies for Advertising Managers

Facebook & Instagram: Ideal for consumer engagement, retargeting, and storytelling via Reels, Stories, and carousels linkedin: B2B-focused campaigns targeting job roles, industries, and company sizes TikTok: Great for younger audiences and brand virality through trends and short-form video X (formerly Twitter): Best for real-time promotions, announcements, and news-driven engagement Pinterest: Strong for lifestyle, DIY, and ecommerce discovery campaigns Customize creative formats, tone, and CTAs for each platform to increase relevance and engagement. Integrate organic and paid strategies Advertising Managers should blend organic posts with paid campaigns to create a cohesive brand experience.

How to transition into a Funnel Marketing Specialist role from journalism

Marketing Automation Specialist

Understand the Funnel Marketing Landscape Before making the transition, it’s important to understand the core responsibilities of a Funnel Marketing Specialist: Planning and executing campaigns across the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) Creating targeted content for lead generation and nurturing Using data to optimize conversion rates and campaign performance Managing marketing automation tools and customer journeys At its core, funnel marketing is about delivering the right message to the right person at the right time — a concept very familiar to journalists. Transferable Skills from Journalism Your journalism background equips you with valuable skills that are directly applicable to funnel marketing: Storytelling: Use narrative structure to create compelling brand messages across all funnel stages Research: Apply investigative skills to understand buyer personas and market trends Interviewing: Translate stakeholder and customer insights into marketing content Editing: Create clean, persuasive copy that converts Deadline Management: Deliver consistent content across multichannel campaigns These skills form a strong foundation for performance marketing content creation.

Effective social media strategies for Content Strategists

Content Strategist

Unlike one-off posts or ad-hoc campaigns, a well-structured social media strategy ensures that your content is cohesive, consistent, and aligned with broader marketing objectives. Instagram & TikTok: Visual storytelling, short-form video, and interactive content linkedin: B2B thought leadership, long-form posts, and industry insights X (formerly Twitter): Real-time updates, commentary, and link distribution Facebook: Community building, events, and discussion groups Tailor tone, post frequency, and format to each channel's audience expectations.

How to transition into a Marketing Automation Specialist role from journalism

Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies. Build expertise in marketing automation platforms While journalism provides excellent foundational skills, marketing automation specialists must be proficient in using automation platforms to execute campaigns.

What makes a Influencer Marketing Coordinator's portfolio successful?

Influencer Marketing Coordinator

In a competitive and creative industry, a successful portfolio must demonstrate your ability to manage influencer relationships, design impactful campaigns, and deliver results aligned with brand objectives. Essential elements of a winning portfolio A standout Influencer Marketing Coordinator portfolio includes the following core components: Professional summary: Introduce your background, key achievements, and the types of brands and campaigns you've worked on.

Effective social media strategies for Funnel Marketing Specialists

Whether you're nurturing B2B leads on linkedin or running DTC campaigns on Instagram, your social media funnel must be intentional, data-driven, and personalized. Focus on: Hosting live Q&A sessions or webinars Sharing behind-the-scenes, case studies, and testimonials Retargeting ads to website visitors with lead magnets or gated content Creating polls, quizzes, and interactive stories to deepen engagement Platforms: linkedin, Facebook Groups, Instagram Stories, YouTube, and email-integrated tools like Meta Lead Ads BOFU: Social Media for Conversion Now it’s time to close.

How to transition into a Social Media Manager role from journalism

Your ability to create compelling, concise content that engages an audience is essential in social media posts, captions, and campaigns. This skill is directly transferable to social media management, where understanding your audience is crucial for creating relevant content and campaigns.

Core responsibilities of a modern Social Media Manager

, short-form videos for TikTok, polished images for Instagram, or professional posts for linkedin). Social Media Advertising Paid social media campaigns complement organic strategies and are vital for reaching a wider audience and driving conversions.

Effective social media strategies for Marketing Managers

Digital Marketing Analyst

For example: Instagram: Visual storytelling for younger audiences linkedin: Professional thought leadership and B2B networking Facebook: Community building and detailed targeting X (Twitter): Real-time updates and industry news TikTok: Creative short-form video for brand awareness Understanding audience behaviors and platform nuances helps tailor your strategy for maximum impact. Include holidays, product launches, campaigns, and evergreen content to keep your feed engaging.

How to transition into a Event Marketing Manager role from journalism

Event Marketing Manager

Build a sample portfolio or contribute to events If you haven't yet managed an event, create mock campaigns or offer to help with real ones in a freelance or volunteer capacity. Reframe your resume and linkedin profile Position your journalism experience to reflect marketing relevance: Replace “articles” with “content assets,” “audience engagement,” or “campaign messaging” Highlight work on multi-channel distribution (social media, email, newsletters) Quantify reach, growth, or engagement from your editorial efforts Language matters.

How to transition into a Digital Marketing Analyst role from journalism

Meta Ads Manager: Analyze paid social campaigns and audience segments. Network and learn from digital analysts Build connections with professionals in marketing analytics through linkedin, Slack groups, or industry events.

Best tools every Media Buyer should use

Media Buyer

Best tools every Media Buyer should use To succeed in the fast-paced world of advertising, Media Buyers rely on a wide range of tools to plan campaigns, negotiate placements, track performance, and optimize in real time. Google Ads: Ideal for search, display, YouTube, and remarketing campaigns with detailed performance tracking.

Best tools every Advertising Manager should use

Influencer Marketing Coordinator

Best tools every Advertising Manager should use To manage and execute successful advertising campaigns, Advertising Managers need a robust toolkit that spans strategy, execution, optimization, and reporting. Whether you're managing in-house or agency campaigns, having the right tools in your arsenal makes the difference between guesswork and precision.

Emerging trends Influencer Marketing Coordinators should know in 2025

For Influencer Marketing Coordinators, staying updated on emerging trends is essential to craft relevant campaigns, engage diverse audiences, and deliver meaningful brand outcomes. Inclusion, representation, and values-based partnerships Consumers expect brands to align with social values, and influencer campaigns are no exception.

How to transition into a Influencer Marketing Coordinator role from journalism

Influencer Marketing Coordinator

With brands relying more heavily on content-driven campaigns and authentic partnerships, ex-journalists bring a valuable perspective rooted in research, integrity, and storytelling. Deadline-driven content creation: Coordinating influencer campaigns requires similar planning and time-sensitive execution skills.

How to transition into a Media Buyer role from journalism

Media Buyer

Deadline discipline: Newsrooms demand speed and accuracy—key traits when launching and managing campaigns. Gain hands-on experience through personal or freelance projects Start building a portfolio by launching your own small-scale campaigns or offering to assist startups or nonprofits with media buying.

How to write compelling content as a Social Media Manager

Whether you’re creating posts for Instagram, writing tweets for Twitter, or drafting a linkedin article, each platform requires a different approach. linkedin: Post professional and thought-leadership content.

Best tools every Funnel Marketing Specialist should use

Business Development Manager

Best Tools Every Funnel Marketing Specialist Should Use A Funnel Marketing Specialist’s success is powered by the tools they use to manage campaigns, analyze user behavior, automate engagement, and optimize conversion. Key features include: Email drip campaigns Behavioral triggers and customer journeys Lead scoring and progressive profiling Top choices: ActiveCampaign ? known for visual workflows and deep segmentation Marketo ? powerful for enterprise-level campaign automation Mailchimp ? ideal for email automation and small business use 3.

What does a Business Development Manager do on a daily basis?

9:00 AM ? Prospecting and Lead Generation Generating new business is a core focus of any Business Development Manager: Researching target industries, markets, or companies to identify prospects Reaching out to potential clients via cold calls, emails, or linkedin outreach Qualifying leads and setting appointments for initial discovery meetings Effective prospecting sets the foundation for building a healthy sales pipeline. 1:00 PM ? Strategy Sessions and Internal Collaboration Business development is a cross-functional effort, often involving coordination with internal teams: Working with marketing to align campaigns and messaging with outreach goals Collaborating with product or service teams to refine offerings based on client feedback Meeting with executives to discuss strategic priorities and revenue targets This alignment ensures BDMs are supported with the tools and insights they need to succeed.

Day in the life of a successful Business Development Manager

Business Development Manager

9:00 AM ? Lead Generation and Outreach Prospecting remains a critical task in business development: Researching potential clients and industries using tools like linkedin, ZoomInfo, or Crunchbase Sending personalized emails, making calls, or engaging via social platforms Qualifying leads and setting appointments for discovery calls Consistency in outreach fuels the pipeline and ensures a steady flow of new business. 1:00 PM ? Internal Collaboration and Strategy Afternoons often involve working with internal teams to support business initiatives: Meeting with marketing to align on campaigns and lead quality Collaborating with product teams to tailor solutions or communicate client feedback Joining strategic planning meetings with leadership to discuss growth goals BDMs serve as a liaison between client-facing insights and internal execution.

Core responsibilities of a modern Funnel Marketing Specialist

Digital Marketing Analyst

This includes: Identifying stages of the funnel: awareness, interest, consideration, intent, purchase, and loyalty Mapping out the buyer journey and aligning it with content and messaging Customizing funnels for different products, personas, or campaigns Clear funnel architecture ensures seamless handoffs between marketing and sales teams. Responsibilities include: Creating and managing paid ad campaigns (Google Ads, Meta, linkedin) Developing landing pages and lead magnets (eBooks, webinars, checklists) Implementing SEO strategies to improve organic reach These efforts aim to attract a broad but relevant audience into the funnel.

Effective social media strategies for Media Buyers

Media Buyer

For Media Buyers, understanding how to plan, execute, and optimize social media ad campaigns is essential to maximizing performance and ROI. Meta (Facebook & Instagram): Ideal for B2C campaigns focused on awareness, conversions, or retargeting linkedin: Best for B2B lead generation and targeting by industry, job title, or company size TikTok: Great for engaging Gen Z and Millennial users with creative, short-form content Twitter (X): Useful for real-time engagement, news-driven campaigns, or thought leadership Tailoring your strategy to each platform increases relevance and effectiveness.

Effective social media strategies for Digital Marketing Analysts

Optimize paid social campaigns with data Paid media on platforms like Facebook, Instagram, linkedin, and TikTok requires close monitoring and agile optimization.

How to transition into a CRM Manager role from journalism

CRM Manager

Deadline management: CRM campaigns are often time-sensitive, requiring the same rigor and efficiency found in newsrooms. Steps to enter the CRM field from journalism Rebrand your experience: On your resume and linkedin, use marketing-oriented terms like “audience engagement,” “segmentation,” or “content lifecycle.

What makes a Marketing Automation Specialist's portfolio successful?

Marketing Automation Specialist

They demonstrate your ability to create and manage effective marketing automation campaigns that drive real business results. Including key performance indicators (KPIs) and performance metrics in your portfolio highlights your ability to measure and optimize campaigns.

What makes a Advertising Manager's portfolio successful?

It’s not just about showing past campaigns—it's about demonstrating a deep understanding of marketing goals, audience engagement, and data-driven decision-making. They should demonstrate your ability to plan, execute, and optimize ad campaigns effectively.

How to transition into a Tiktok Ads Manager role from journalism

Tiktok Ads Manager

This transition offers an exciting opportunity to apply your editorial strengths to data-informed campaigns, creative strategy, and performance marketing. Core responsibilities include: Planning and managing paid ad campaigns on TikTok Writing short-form scripts and captions tailored for the platform Collaborating with video editors, influencers, and creators Tracking performance metrics such as ROAS, CTR, CPA, and conversions Testing and optimizing creative assets based on real-time data This role blends creativity, analytics, and trend awareness — all areas where former journalists can shine.

What makes a Creative Copy Strategist's portfolio successful?

Creative Copy Strategist

Some examples to include are: Website copy: Homepages, product pages, and landing pages Blog posts: Articles that showcase both storytelling and SEO optimization Social media posts: Copy that engages and converts across platforms (Facebook, Instagram, Twitter, linkedin) Email campaigns: Newsletters, promotional emails, and sales funnels Advertising copy: Print, digital ads, or slogans By showing a variety of work, you demonstrate that you can handle any content strategy challenge that comes your way. Ensure that the following elements are considered: Organized layout: Divide your portfolio into categories like 'Website Copy,' 'Blog Posts,' and 'Social Media campaigns' for easy navigation.

Common KPIs tracked by Copywriters

Copywriter

Likes, comments, shares, and saves are key engagement signals High engagement often indicates content relevance and emotional resonance Platform tools: Facebook Insights, Instagram Analytics, and linkedin Analytics Well-written copy that sparks conversation or connection boosts visibility and brand loyalty. Click-Through Rate (CTR) CTR is a primary KPI for email campaigns, digital ads, and call-to-action buttons on websites.

Common KPIs tracked by Marketing Managers