Topics Tagged: marketing pivot from media
Explore content across professions related to "marketing pivot from media".
How to transition into a Media Buyer role from journalism
How to transition into a media Buyer role from journalism Journalists possess a unique set of skills—research, storytelling, deadline management—that can translate remarkably well into the world of media buying. As the advertising industry becomes increasingly data-driven and narrative-focused, professionals with a background in journalism are well-positioned to pivot into media planning and buying roles.
How to transition into a PPC Specialist role from journalism
How to transition into a PPC Specialist role from journalism Journalists are skilled communicators, researchers, and storytellers—traits that transfer surprisingly well into the world of digital advertising. Transitioning from journalism to a PPC Specialist role offers an exciting opportunity to combine content strategy with performance-driven marketing.
How to transition into a Tiktok Ads Manager role from journalism
How to Transition into a TikTok Ads Manager Role from Journalism Journalists possess a powerful skill set that translates naturally into the world of digital advertising — particularly on content-driven platforms like TikTok. from storytelling and audience analysis to fast-paced content creation, journalists are well-equipped to pivot into TikTok Ads Manager roles.
Best Excel skills for aspiring Accountants
pivot Tables and pivot Charts pivot tables are one of Excel’s most powerful features, especially for accountants who need to analyze large datasets quickly and efficiently. pivot tables allow you to summarize, filter, and group data dynamically.
What soft skills are essential for a Media Buyer?
What soft skills are essential for a media Buyer? media Buyers are known for their data-driven decision-making and technical knowledge of advertising platforms. As the role evolves to include cross-functional teamwork and real-time decision-making, soft skills are becoming just as important as media planning expertise.
What soft skills are essential for a Social Media Manager?
What soft skills are essential for a Social media Manager? While technical skills and knowledge of social media platforms are crucial for Social media Managers, soft skills are equally important in ensuring success in the role. Social media Managers must be able to communicate effectively, think creatively, solve problems, and manage time efficiently to handle the diverse and fast-paced nature of social media marketing.
How to transition into a PR Manager role from journalism
How to transition into a PR Manager role from journalism Journalism and public relations (PR) may exist on different sides of the communication spectrum, but the skills required for each often overlap. Transitioning from journalism to a PR Manager position is a natural and attainable career move for those ready to shift from reporting the news to shaping it.
What soft skills are essential for a PR Manager?
What soft skills are essential for a PR Manager? Public Relations (PR) is not just about writing press releases or managing media lists—it’s about building relationships, navigating complex situations, and communicating effectively across audiences. Clearly articulate key messages to media, executives, and the public Craft compelling press releases, speeches, and thought leadership content Adjust tone and delivery based on audience and platform Excellent communication builds clarity, credibility, and connection.
Core responsibilities of a modern Social Media Manager
Core responsibilities of a modern Social media Manager Social media is a cornerstone of modern digital marketing, and Social media Managers play a critical role in shaping how brands communicate, engage, and grow online. As the digital landscape continues to evolve, Social media Managers must adapt to new trends, tools, and algorithms while balancing creativity with performance-driven results.
How to transition into a Digital Marketing Analyst role from journalism
How to transition into a Digital marketing Analyst role from journalism Journalists and Digital marketing Analysts may seem worlds apart, but both careers center on storytelling, audience insight, and communication. With the digital landscape increasingly driven by data, many journalists are successfully pivoting to roles in analytics—particularly as Digital marketing Analysts.
Best Excel skills for aspiring Investment Bankers
from financial modeling and data analysis to presenting complex financial data, mastering Excel’s advanced features can significantly improve an investment banker’s productivity and efficiency. Data Analysis and pivot Tables Excel’s data analysis tools, particularly pivot tables, are essential for investment bankers when analyzing large amounts of financial data.
Best Excel skills for aspiring Auditors
AVERAGEIF and AVERAGEIFS: These functions allow auditors to calculate averages based on criteria, such as the average revenue from specific departments or the average expense over a set period. pivot Tables for Data Summarization pivot tables are one of Excel’s most powerful features, allowing auditors to summarize, analyze, and present data in a dynamic and flexible format.
Best Excel skills for aspiring Financial Analysts
pivot Tables and pivot Charts pivot tables are one of Excel’s most powerful features, allowing Financial Analysts to summarize, analyze, and present large amounts of data quickly. pivot tables enable users to organize data into meaningful categories and perform aggregation operations like sum, average, and count.
Best Excel skills for aspiring Tax Advisors
These functions are especially useful for extracting specific information from long strings of text, such as client names, addresses, or tax identification numbers. Key functions include: SUM and SUMIF: Use the SUM function to quickly calculate totals and the SUMIF function to sum values based on specific criteria, such as summing income from a particular source or tax deductions for a specific category.
Best industries hiring Site Reliability Engineers in 2025
Whether you're just entering the SRE field or looking to pivot into a more impactful role, understanding the industries where your skills are most valued can help guide your career path. media and Streaming Services With millions of users streaming video, audio, or live content, media companies rely on SREs to deliver smooth, uninterrupted experiences at scale.
How to transition into a Community Manager role from journalism
How to Transition into a Community Manager Role from Journalism Journalists possess many of the skills that are essential for successful Community Managers: the ability to tell stories, engage audiences, and communicate with clarity and empathy. Transitioning from journalism to community management is not only achievable — it's a natural pivot for those looking to apply their talents in more interactive, relationship-focused environments.
Best Excel skills for aspiring Financial Planners
Logical and Lookup Functions Financial models often require conditional logic and data extraction: IF / AND / OR: Build dynamic models that adapt based on user input or assumptions VLOOKUP / HLOOKUP / XLOOKUP: Retrieve values from structured datasets, such as tax tables or product lists INDEX / MATCH: A more flexible alternative to VLOOKUP for dynamic searches These functions enable customization and automation in financial plan templates. pivot Tables and Data Aggregation Financial Planners often work with large sets of transactional or budgeting data.
How to transition into a Market Research Analyst role from journalism
How to transition into a Market Research Analyst role from journalism Journalists and Market Research Analysts may seem worlds apart at first glance, but both roles share a deep commitment to uncovering the truth, analyzing information, and communicating insights. With the right strategic pivot, training, and mindset, transitioning into a Market Research Analyst role can be both rewarding and achievable.
How to transition into a SEO Specialist role from journalism
How to transition into a SEO Specialist role from journalism Journalists are natural storytellers, skilled in research, content creation, and meeting deadlines—all foundational skills in SEO. Transitioning from journalism to SEO offers a rewarding path for those looking to combine analytical thinking with editorial expertise.
What soft skills are essential for a SEO Specialist?
impact Draw actionable insights from complex reports and dashboards This skill is foundational for developing and evolving SEO strategies that drive results. Quickly pivot strategies in response to algorithm changes Stay up-to-date with Google updates, new tools, and best practices Experiment with emerging techniques and platforms (like voice or AI search) Being curious and adaptable makes SEO efforts more innovative and future-proof.
How to transition into a Podcast Producer role from journalism
How to Transition into a Podcast Producer Role from Journalism Journalists are uniquely positioned to excel in podcast production. Whether you're looking to work for a podcast network, freelance, or launch your own show, the move from journalism to podcasting is both logical and rewarding.
How to transition into a Data Analyst role from another tech job
How to transition into a Data Analyst role from another tech job Transitioning into a Data Analyst role from another tech position — whether it's IT support, QA testing, web development, or network engineering — is a practical and achievable career move. With strategic upskilling and a clear focus on data, you can smoothly pivot into the analytical side of tech and unlock new opportunities in a high-demand field.
How does a Creative Technologist contribute to creative projects?
Whether it’s in media, advertising, design, or entertainment, Creative Technologists bring a technical understanding to creative projects, enabling new forms of interactive, immersive, and highly engaging content. Pushing the Boundaries of Digital media The role of a Creative Technologist is particularly relevant in the realm of digital media, where new technologies are constantly reshaping how content is consumed.
How to transition into a Funnel Marketing Specialist role from journalism
How to Transition into a Funnel marketing Specialist Role from Journalism For journalists considering a career pivot, transitioning into funnel marketing is a smart and strategic move. Funnel marketing Specialists use a combination of content creation, analytics, and automation to guide prospects through the customer journey — skills that journalists often already possess in different forms.
How to transition into a Event Marketing Manager role from journalism
How to transition into an Event marketing Manager role from journalism Journalists possess many of the foundational skills that align perfectly with event marketing. from storytelling and content creation to deadline management and audience insight, journalism prepares professionals to thrive in high-paced, communications-driven roles.
Best Excel skills for aspiring Payroll Managers
pivot Tables and Payroll Reporting pivot Tables are powerful for summarizing and analyzing large sets of payroll data: Summarize payroll costs by department, employee type, or pay period Compare overtime trends or benefit usage across timeframes Create dashboards to present high-level payroll summaries to HR or finance With filters and slicers, pivot Tables become interactive tools for quick insights. Lookup and Reference Functions VLOOKUP and other lookup tools are essential for reconciling and validating payroll data: VLOOKUP, HLOOKUP, XLOOKUP: Pull employee names, tax codes, or pay grades from master lists INDEX/MATCH: A more flexible alternative to VLOOKUP for advanced payroll datasets MATCH: Detect missing values or identify row positions for cross-checking These functions reduce redundancy and improve consistency across payroll records.
How to transition into a AI Content Strategist role from journalism
How to transition into a AI Content Strategist role from journalism Journalists are natural storytellers, skilled in research, interviewing, and distilling complex information into engaging narratives—making them well-positioned to pivot into roles in content strategy. With the rise of AI in marketing, transitioning into an AI Content Strategist role is an excellent path for journalists seeking new challenges and digital career growth.
Core responsibilities of a modern Brand Manager
A Brand Manager is responsible for overseeing the development, marketing, and positioning of a brand, ensuring consistency in messaging, and driving growth across various channels. Brand Identity: Develop the brand’s visual identity (logo, color palette, fonts) and tone of voice, ensuring consistency across all marketing channels.
What soft skills are essential for a Copywriter?
Soft skills are what elevate a writer from good to great—allowing them to collaborate across teams, adapt to diverse audiences, manage tight deadlines, and deliver messaging that moves people. Switch between formal, playful, authoritative, or empathetic tones with ease Adapt writing for web, social media, email, or print formats Follow and maintain brand voice guidelines consistently Versatility makes you a more valuable and reliable creative asset.
What soft skills are essential for a Tiktok Ads Manager?
To stay ahead, Ads Managers must be: Quick to pivot strategies based on performance data or platform updates Proactive in testing new ad formats or creative angles Comfortable experimenting with emerging content trends and features Being adaptable allows managers to ride the wave of virality rather than be caught off guard by it. Soft skills in communication help to: Clearly convey campaign goals and expectations Give and receive feedback on creatives constructively Coordinate with designers, editors, and media buyers smoothly Being a clear, empathetic communicator reduces project friction and improves campaign outcomes.
How to transition into a Brand Strategist role from journalism
How to Transition into a Brand Strategist Role from Journalism Journalists possess many of the core skills that make for an effective Brand Strategist — storytelling, audience analysis, research, and the ability to distill complex information into engaging narratives. Transitioning from journalism to brand strategy is a natural evolution for many who seek to use their editorial talents in a strategic, creative, and commercially focused environment.
What soft skills are essential for a Podcast Producer?
What Soft Skills Are Essential for a Podcast Producer? While technical skills like editing, scripting, and sound design are vital for podcast production, it’s soft skills that elevate a Podcast Producer from competent to exceptional. Whether you're producing a solo show or managing a full team, human connection is at the heart of everything — from storytelling to team dynamics.
What skills separate great Podcast Hosts from good ones?
What skills separate great Podcast Hosts from good ones? Anyone can start a podcast, but not everyone becomes a standout Podcast Host. If you're looking to go from good to great as a Podcast Host, mastering these essential skills is a must.
Top data tools every Data Analyst should master
from spreadsheets to advanced BI platforms, the modern Data Analyst must be equipped with a blend of technical and analytical tools. Its flexibility makes it ideal for quick explorations, pivot tables, and financial modeling.
Best tools every Market Research Analyst should use
from data collection to visualization, modern analysts have access to a robust suite of technologies that streamline their workflows and uncover deeper insights. These tools support robust quantitative and qualitative analysis: Microsoft Excel ? Still essential for its versatility, especially with pivot tables, formulas, and charts.
How to transition into a Cloud Support Engineer role from another tech job
How to transition into a Cloud Support Engineer role from another tech job As organizations rapidly adopt cloud technologies, the demand for Cloud Support Engineers continues to grow. Identify Your Transferable Skills Start by recognizing the strengths from your current or previous tech role that are relevant to cloud support: System Administration: Server provisioning, OS-level troubleshooting, and patching are directly applicable IT Support: Ticketing systems, customer interaction, and incident response form the backbone of cloud support roles Networking: Understanding firewalls, DNS, and routing helps when configuring cloud VPCs and securing traffic DevOps or Scripting: Knowledge of CI/CD pipelines, shell scripting, or Python supports automation and tooling These foundational skills give you a head start—now it’s about aligning them with cloud technologies.
How to transition into a Penetration Tester role from another tech job
How to transition into a Penetration Tester role from another tech job Shifting into a Penetration Tester role from another tech career is a smart and achievable move for professionals passionate about cybersecurity. Whether you’re coming from IT support, software development, networking, or system administration, your existing skills already provide a solid foundation.
Best Excel skills for aspiring ESG Consultants
Data Cleaning and Transformation ESG data often comes from fragmented sources — suppliers, internal systems, and public disclosures — which require preparation before analysis. pivotTables and pivotCharts ESG Consultants often need to summarize large volumes of data across categories such as: Carbon emissions by location, scope, or business unit Supplier compliance across geographies Progress toward sustainability targets over time pivotTables enable quick grouping, filtering, and drilling down, while pivotCharts provide clear visualizations for reports and presentations.
Best Excel skills for aspiring Mergers and Acquisitions Analysts
Mergers and Acquisitions Analyst
Key Excel skills for data analysis include: pivot Tables: pivot tables are one of the most powerful features in Excel for summarizing, analyzing, and visualizing large datasets. Aspiring M&A Analysts should be proficient in creating pivot tables to quickly aggregate and analyze data, such as financial performance, historical transactions, or industry comparables.
How to transition into a Growth Hacker role from journalism
How to transition into a Growth Hacker role from journalism Transitioning from journalism to growth hacking is an exciting career shift that allows you to use your storytelling, data analysis, and content creation skills in a more data-driven, marketing-focused environment. Engage Users with Narratives: Growth Hackers often use content marketing as a tool to engage users and drive traffic.
Core responsibilities of a modern Media Buyer
Core responsibilities of a modern media Buyer In a competitive digital landscape, the role of a media Buyer has evolved into a data-driven, performance-focused function. Modern media Buyers are no longer just negotiators—they are strategic partners who leverage analytics, audience insights, and media trends to maximize ad spend efficiency.
Effective social media strategies for Marketing Automation Specialists
Marketing Automation Specialist
Effective social media strategies for marketing Automation Specialists Social media is a crucial part of the marketing landscape, offering opportunities to engage with customers, build brand awareness, and drive conversions. For marketing Automation Specialists, social media campaigns should not only be automated but also highly personalized and optimized for maximum engagement.
Effective social media strategies for Email Marketing Specialists
Effective social media strategies for Email marketing Specialists Email marketing and social media are two of the most powerful tools in a digital marketer's arsenal. While they serve different functions, integrating them effectively can lead to more comprehensive marketing strategies that drive engagement, nurture leads, and increase conversions.
Best tools every Social Media Manager should use
Best tools every Social media Manager should use Social media Managers need a set of versatile tools to create, schedule, monitor, and analyze content across various platforms. Here’s a list of the top tools every Social media Manager should use to stay on top of their game.
Common KPIs tracked by Social Media Managers
Common KPIs tracked by Social media Managers Key Performance Indicators (KPIs) are critical for Social media Managers to assess the effectiveness of their strategies and ensure that their social media efforts are aligned with business goals. By tracking specific KPIs, Social media Managers can identify what's working, what needs improvement, and where to optimize their approach.
How to transition into a Social Media Manager role from journalism
How to transition into a Social media Manager role from journalism Transitioning from journalism to social media management can be a natural progression, especially for those with strong writing skills, audience research expertise, and an understanding of how to engage and inform through content. Social media management requires a blend of creativity, strategy, and adaptability to connect with audiences and drive engagement.
Effective social media strategies for Funnel Marketing Specialists
Effective Social media Strategies for Funnel marketing Specialists Social media is a powerful engine for driving prospects through the marketing funnel — from awareness to conversion and advocacy. For Funnel marketing Specialists, mastering platform-specific strategies and aligning content with each funnel stage is essential to maximize reach, engagement, and ROI.
Emerging trends Social Media Managers should know in 2025
Emerging trends Social media Managers should know in 2025 Social media continues to evolve rapidly, and staying on top of emerging trends is essential for Social media Managers to maintain a competitive edge. from AI-powered content to the rise of social commerce, here are the key trends Social media Managers should be aware of in 2025.
Effective social media strategies for Market Research Analysts
Effective social media strategies for Market Research Analysts Social media isn’t just for marketers and influencers—Market Research Analysts can use it strategically to showcase expertise, share insights, build a professional brand, and engage with clients and industry peers. Done well, social media becomes a valuable tool for both career development and research impact.
How Corporate Strategists analyze and manage risk
from market volatility to operational disruptions, strategists must build resilience into every plan. Collaborating with Risk Management and Legal Teams Corporate Strategists work closely with internal risk officers, legal counsel, and compliance teams to: Ensure strategies align with the company’s enterprise risk management (ERM) framework Identify regulatory or contractual risks in new initiatives Implement controls and mitigation plans This cross-functional collaboration ensures risk is addressed from multiple angles.
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#marketing career pivot#pivoting to market research#marketing pivot#social media strategies for affiliate marketing#social media for email marketing