Topics Tagged: unsubscribe rate
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Common KPIs tracked by Email Marketing Specialists
From open rates to conversion metrics, understanding which KPIs to track allows you to maximize the impact of your email campaigns and ensure they meet business goals. Open rate The open rate is one of the first indicators of whether your email is being seen by your audience.
Common KPIs tracked by E-commerce Specialists
Common KPIs tracked by E-commerce Specialists Key Performance Indicators (KPIs) are essential for E-commerce Specialists to measure the success of their digital strategies, optimize performance, and drive growth. Conversion rate Conversion rate is one of the most critical KPIs in e-commerce.
Common KPIs tracked by CRM Managers
By tracking these metrics, CRM Managers gain actionable insights that help optimize campaigns, boost customer lifetime value, and align CRM strategies with business goals. Customer Retention rate Retention rate is a foundational KPI that shows how well you're keeping existing customers over time.
Common KPIs tracked by Marketing Managers
Common KPIs tracked by Marketing Managers Key Performance Indicators (KPIs) are essential for evaluating the effectiveness of marketing strategies. By focusing on the most relevant metrics, Marketing Managers can make informed decisions and demonstrate the value of their efforts to stakeholders.
Core responsibilities of a modern Email Marketing Specialist
A modern Email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys. Developing and Executing Email Campaign Strategies Planning is key to successful email marketing.
How to write compelling content as a CRM Manager
Use clear, action-oriented subject lines that communicate value Keep paragraphs short and scan-friendly with bullet points where possible Highlight one key message per email to avoid overwhelming the reader Simplicity and clarity increase readability and conversion rates. Incorporate lifecycle-focused messaging Each stage of the customer lifecycle requires different messaging strategies: Onboarding: Welcome messages, product tutorials, and feature highlights Engagement: Usage tips, exclusive content, and personalized product recommendations Retention: Re-engagement campaigns, satisfaction surveys, and VIP offers Win-back: Incentives, reminders, or value recaps for churned users Lifecycle-aligned messaging keeps your brand relevant and valuable at every touchpoint.
Common KPIs tracked by Community Managers
Common KPIs Tracked by Community Managers Community Managers play a vital role in nurturing online spaces, but how do they measure success? Key performance indicators (KPIs) provide tangible insights into how well a community is performing — from engagement levels to growth rates to member satisfaction. By tracking the right KPIs, Community Managers can demonstrate value, identify areas for improvement, and make informed decisions to guide their strategies and strengthen community impact.
Best tools every Email Marketing Specialist should use
Best tools every Email Marketing Specialist should use Success in email marketing relies not just on strategy and content, but also on the tools that power your workflows. Google Analytics: Tracks user behavior post-click, including conversions and website actions Looker Studio (Google Data Studio): Connects ESP and CRM data into customizable reports ESPs' Native Dashboards: Provide open rates, CTR, bounce rates, unsubscribes, and heatmaps In-depth analytics help refine strategy and demonstrate ROI to stakeholders.
How to price services as a freelance Voice Actor
Your rates should reflect your experience, skill level, and the type of work you're doing, but there are also many external factors to consider, such as market demand, project complexity, and client budgets. In this article, we’ll explore how to price your voiceover services effectively, including strategies for setting competitive rates, managing client expectations, and ensuring that you can maintain a sustainable freelance business.
How to price services as a freelance Scriptwriter
In this guide, we'll explore different pricing models, how to determine your rate, and key strategies for pricing your services effectively as a freelance Scriptwriter. Understand the Value of Your Work Before setting your rates, it's important to understand the value of your work.
How to price services as a freelance Set Designer
Setting your rates too low can undervalue your skills, while charging too much might price you out of the market. In this article, we’ll explore how to price your services as a freelance Set Designer, including how to determine competitive rates, manage finances, and maximize your income while ensuring you're fairly compensated for your work.
How to price services as a freelance Video Game Designer
Setting the right rates ensures that you are compensated fairly for your work, while also remaining competitive in the market. This article will explore the key strategies for pricing services as a freelance Video Game Designer, from setting hourly rates to negotiating project-based pricing and handling client relationships.
Common KPIs tracked by Creative Copy Strategists
Common KPIs tracked by Creative Copy Strategists Creative Copy Strategists are responsible for crafting content that resonates with audiences, aligns with brand objectives, and drives business results. However, without measuring the effectiveness of their efforts, it’s difficult to know if their strategies are working.
How to price services as a freelance Creative Technologist
To succeed in the competitive freelance market, it’s important to strike a balance between offering competitive rates and ensuring you’re fairly compensated for your time and skills. Understand Your Value and Expertise Before setting your rates, it’s essential to have a clear understanding of the value you bring as a Creative Technologist.
How to price services as a freelance Motion Graphics Designer
In this article, we’ll explore how to price your motion graphics services, including strategies for setting competitive rates, managing client expectations, and ensuring you build a sustainable freelance business. Understand Your Value as a Motion Graphics Designer Before setting any rates, it’s crucial to understand your value and expertise.
Common KPIs tracked by Conversion Rate Optimizers
Common KPIs Tracked by Conversion rate Optimizers For Conversion rate Optimizers (CROs), success isn’t based on guesswork — it’s grounded in data. These KPIs provide measurable insights that guide testing, experimentation, and strategy development for stronger, more consistent results.
How to price services as a freelance Creative Director
Set your rates too low, and you risk undervaluing your work. As a Creative Director, it’s essential to strike the right balance, ensuring that your rates reflect the quality of your work, your experience, and the value you provide to clients.
How to price services as a freelance UX Writer
Set your rates too low, and you risk undervaluing your work and under-earning. In this guide, we’ll explore different pricing strategies and tips to help you effectively price your services as a freelance UX Writer.
Common KPIs tracked by Marketing Automation Specialists
Marketing Automation Specialist
By monitoring these KPIs, specialists can refine their strategies and ensure that every campaign is delivering results. Email open rate Email marketing is often the core of marketing automation, and tracking open rates helps evaluate the effectiveness of subject lines and overall email appeal.
Common KPIs tracked by Copywriters
Common KPIs tracked by Copywriters While copywriting is a creative discipline, it’s also highly strategic. Engagement rate Engagement measures how actively users interact with your content, especially on social media and blog platforms.
How to price services as a freelance Podcast Host
Set your rates too low, and you risk undervaluing your talent and burning out. The key is to find a pricing strategy that reflects your experience, effort, and the value you bring to each project while remaining competitive and adaptable in a growing market.
How to price services as a freelance Illustrator
As you build your freelance career, you’ll need to find a pricing strategy that reflects the quality of your work, your experience, and the complexity of the projects you take on. In this article, we will explore the key strategies for pricing services as a freelance 3D artist, from setting hourly rates to project-based pricing and negotiating long-term contracts.
Common KPIs tracked by Digital Marketing Analysts
Common KPIs tracked by Digital Marketing Analysts Digital Marketing Analysts rely on key performance indicators (KPIs) to evaluate the effectiveness of campaigns, optimize spend, and guide strategic decisions. Conversion rate One of the most important KPIs, conversion rate measures the percentage of users who take a desired action.
Common KPIs tracked by Growth Hackers
Common KPIs tracked by Growth Hackers Growth hacking is all about experimenting with innovative marketing strategies, using data to drive rapid growth. User Acquisition and Cost Per Acquisition (CPA) User acquisition is the first step in the growth process, and measuring the cost of acquiring each user is critical for understanding the efficiency of your growth strategies.
How to price services as a freelance Set Photographer
Whether you’re shooting behind-the-scenes content for an indie film or providing high-end promotional stills for a television production, your rates must reflect your skill, time, experience, and the value you bring to the project. Know What You’re Offering Before setting rates, clearly define your services.
How to price services as a freelance Sound Engineer
Whether you're mixing music, editing dialogue, mastering podcasts, or designing sound for film, your pricing strategy affects how clients perceive your professionalism and how sustainable your career can be. Set your rates too low, and you risk burnout or undervaluing your skills.
Effective social media strategies for Conversion Rate Optimizers
Effective Social Media Strategies for Conversion rate Optimizers Social media plays a pivotal role in driving traffic, building trust, and enhancing brand awareness — all of which influence conversion rates. For Conversion rate Optimizers (CROs), social platforms offer more than promotional opportunities; they’re powerful testing grounds for messaging, audience behavior, and content performance.
How to price services as a freelance Animator
Whether you’re just starting out or refining your rates, understanding how to price based on project scope, client needs, and your experience level will help you attract the right clients and build a sustainable animation business. Pre-production: Scripting, storyboarding, style frames Production: Design, rigging, animation, sound sync Post-production: Rendering, revisions, file formatting Overhead: Software, hardware, taxes, insurance, marketing Estimate how many hours each phase will take and assign a realistic hourly rate that covers your expenses and desired income.
How to price services as a freelance Video Editor
Whether you're new to freelancing or looking to adjust your rates, setting fair, competitive prices is key to sustainability and profitability. The right pricing strategy reflects the value of your skills, meets client expectations, and ensures you're compensated for your time, creativity, and technical expertise.
How to price services as a freelance Photographer
Set your rates too low, and you risk undervaluing your time and skills. With a smart pricing strategy, you can attract the right clients and build a profitable freelance photography career.
Common KPIs tracked by Social Media Managers
Common KPIs tracked by Social Media Managers Key Performance Indicators (KPIs) are critical for Social Media Managers to assess the effectiveness of their strategies and ensure that their social media efforts are aligned with business goals. Engagement rate Engagement rate is one of the most important KPIs for Social Media Managers.
Key financial concepts every Actuary must know
Their work influences insurance pricing, pension valuations, investment strategies, and regulatory compliance. These principles form the foundation for accurate modeling, sound assumptions, and data-driven recommendations.
How Treasury Analysts analyze and manage risk
How Treasury Analysts analyze and manage risk Treasury Analysts play a key role in identifying, assessing, and managing financial risks that could affect a company's liquidity, investment strategy, or overall financial health. From foreign exchange fluctuations to interest rate shifts and funding uncertainties, these professionals are responsible for implementing measures that protect the organization's capital and optimize financial stability.
How Investment Bankers analyze and manage risk
Identifying and Assessing Market Risk Market risk refers to the risk of financial losses due to fluctuations in market variables such as interest rates, commodity prices, exchange rates, and stock prices. Stress Testing: Investment bankers use stress testing to simulate extreme market scenarios, such as market crashes or interest rate hikes, to understand how the portfolio or transaction would perform under adverse conditions.
Common KPIs tracked by Funnel Marketing Specialists
Top-of-Funnel (TOFU) KPIs These metrics assess reach and engagement at the awareness stage: Impressions: Number of times your content or ads are displayed Click-Through rate (CTR): Percentage of users who click on your ad or content Website Traffic: Number of new visitors entering the funnel Cost Per Click (CPC): Average cost to generate a click through paid media These KPIs help assess the effectiveness of brand awareness campaigns and top-funnel outreach. Middle-of-Funnel (MOFU) KPIs MOFU KPIs evaluate lead engagement and progression: Lead Conversion rate: Percentage of visitors who become leads Lead Quality Score: Internal scoring system based on behavior or fit Email Open and Click rates: Indicators of nurture sequence effectiveness Cost Per Lead (CPL): Total spend divided by number of new leads acquired These KPIs help determine how well your content and nurture tactics are moving leads toward purchase.
Freelancing tips for independent Video Game Designers
Freelancing tips for independent Video Game Designers Freelancing as a Video Game Designer offers a unique opportunity to work on a variety of creative projects and collaborate with diverse clients. However, it also comes with its own set of challenges, including finding clients, managing multiple projects, and setting competitive rates.
How to write compelling content as a Conversion Rate Optimizer
How to Write Compelling Content as a Conversion rate Optimizer Writing persuasive content is a cornerstone of successful conversion rate optimization. As a Conversion rate Optimizer (CRO), you must master the art of crafting copy that connects with the audience, builds trust, and prompts action.
What makes a Email Marketing Specialist's portfolio successful?
What makes a successful Email Marketing Specialist's portfolio? An Email Marketing Specialist's portfolio is not just a collection of emails—it’s a showcase of strategy, creativity, data analysis, and measurable results. A well-curated portfolio demonstrates your ability to craft engaging, targeted emails that drive conversions, build relationships, and align with business goals.
How to price services as a freelance Graphic Designer
Understand Your Value as a Designer Before deciding on rates, you must evaluate what you bring to the table. Experience Level: Junior designers may charge less while gaining experience; seasoned professionals can command higher rates for their expertise and efficiency.
Core responsibilities of a modern Conversion Rate Optimizer
Core Responsibilities of a Modern Conversion rate Optimizer A Conversion rate Optimizer (CRO) plays a crucial role in enhancing digital performance by turning website visitors into customers. Understanding the Role of a Conversion rate Optimizer At its core, the CRO’s job is to improve the percentage of users who take a desired action on a website.
Common KPIs tracked by Event Marketing Managers
Common KPIs tracked by Event Marketing Managers Event Marketing Managers are responsible for delivering experiences that not only engage attendees but also meet strategic business goals. Registration and attendance rate These fundamental KPIs indicate how well your promotional efforts are working and whether people are showing up.
How to write compelling content as a Marketing Automation Specialist
Marketing Automation Specialist
The key to success in this role is understanding how to develop content that resonates with your audience while supporting the goals of the broader marketing automation strategy. Incorporate personalized subject lines, CTAs, and product recommendations to increase email open rates and click-through rates.
Core responsibilities of a modern Marketing Automation Specialist
Marketing Automation Specialist
By leveraging automation tools, data insights, and cross-channel strategies, they streamline processes, enhance customer engagement, and optimize lead nurturing. Campaign strategy and planning At the heart of a Marketing Automation Specialist’s role is developing strategies that integrate automated tools with overall marketing goals.
What makes a Conversion Rate Optimizer's portfolio successful?
What Makes a Conversion rate Optimizer's Portfolio Successful? A portfolio is one of the most powerful tools a Conversion rate Optimizer (CRO) can use to showcase expertise, validate results, and attract employers or clients. Unlike a typical resume, a CRO portfolio must blend data, strategy, and storytelling to highlight the impact of your optimization efforts.
How to transition into a Conversion Rate Optimizer role from journalism
How to Transition into a Conversion rate Optimizer Role from Journalism Journalists are natural storytellers, researchers, and communicators — all skills that align beautifully with a career in Conversion rate Optimization (CRO). Transitioning from journalism into a CRO role may seem like a leap, but in reality, it’s a shift into a parallel discipline where data meets content strategy, and every word or design choice impacts performance.
Common KPIs tracked by PPC Specialists
These metrics guide decisions about budget allocation, targeting, bid strategies, and ad creatives. Click-Through rate (CTR) CTR measures how often users click your ad after seeing it.
Common KPIs tracked by Affiliate Marketing Managers
Clicks and Click-Through rate (CTR) Clicks and click-through rate (CTR) are fundamental KPIs for affiliate marketing. Click-Through rate (CTR): CTR is the ratio of clicks to impressions, and it measures the effectiveness of your content in encouraging users to click on affiliate links.
Common KPIs tracked by Market Research Analysts
To measure the effectiveness of marketing strategies, consumer behavior, and market trends, they rely on Key Performance Indicators (KPIs). It’s key to understanding the long-term value of marketing strategies.
Best Excel skills for aspiring Loan Officers
Financial Functions and Loan Calculations Understanding how to calculate payments, interest rates, and loan terms is essential. Useful Excel functions include: PMT: Calculates the monthly payment based on loan amount, interest rate, and term rate: Determines the interest rate based on payment and term NPER: Calculates the number of periods for full repayment FV: Estimates the future value of a loan or savings These tools allow Loan Officers to customize loan estimates and demonstrate repayment options clearly.
Freelancing tips for independent Set Designers
Freelancing tips for independent Set Designers Freelancing as a Set Designer offers the freedom to work on diverse projects, collaborate with creative teams, and bring your artistic visions to life. However, like any freelance career, it requires business savvy, networking, and a strategic approach to finding clients and managing your projects.
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