Topics Tagged: email conversion rates

KPIs (Key Performance Indicators) provide measurable insights into how well automation efforts are driving engagement, conversions, and overall business goals. email open rate email marketing is often the core of marketing automation, and tracking open rates helps evaluate the effectiveness of subject lines and overall email appeal.

Common KPIs tracked by E-commerce Specialists

E-commerce Specialist

conversion Rate conversion rate is one of the most critical KPIs in e-commerce. Formula: (Number of conversions / Total visitors) × 100 Why it matters: A low conversion rate may indicate issues with site design, product descriptions, or checkout processes.

What makes a Email Marketing Specialist's portfolio successful?

What makes a successful email Marketing Specialist's portfolio? An email Marketing Specialist's portfolio is not just a collection of emails—it’s a showcase of strategy, creativity, data analysis, and measurable results. A well-curated portfolio demonstrates your ability to craft engaging, targeted emails that drive conversions, build relationships, and align with business goals.

Core responsibilities of a modern Marketing Automation Specialist

Designing multi-step, personalized email and messaging campaigns Segmenting audiences based on behavior, demographics, and lifecycle stage Aligning automated workflows with customer journey stages to drive engagement Strategic planning ensures that automation aligns with brand objectives and delivers results efficiently. email marketing and segmentation email remains one of the most powerful tools for automation.

Core responsibilities of a modern Email Marketing Specialist

Digital Marketing Analyst

Core responsibilities of a modern email Marketing Specialist email remains one of the most powerful digital marketing channels for engaging audiences, nurturing leads, and driving conversions. A modern email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys.

Common KPIs tracked by Digital Marketing Analysts

Whether focused on paid media, SEO, email, or social, understanding and acting on these KPIs is critical to sustained marketing success. conversion rate One of the most important KPIs, conversion rate measures the percentage of users who take a desired action.

How to transition into a Email Marketing Specialist role from journalism

How to transition into an email Marketing Specialist role from journalism As a journalist, you possess many transferable skills that can set you up for success in the world of email marketing. Your ability to write clearly, research topics deeply, and understand audience needs are all crucial to crafting effective email campaigns.

How to write compelling content as a Marketing Automation Specialist

How to write compelling content as a Marketing Automation Specialist As a Marketing Automation Specialist, you may not always be the one crafting every piece of content, but you are responsible for creating and overseeing campaigns that drive engagement, conversions, and long-term customer relationships. Personalized content helps to make customers feel valued and increases the chances of conversion.

How to transition into a Funnel Marketing Specialist role from journalism

Understand the Funnel Marketing Landscape Before making the transition, it’s important to understand the core responsibilities of a Funnel Marketing Specialist: Planning and executing campaigns across the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) Creating targeted content for lead generation and nurturing Using data to optimize conversion rates and campaign performance Managing marketing automation tools and customer journeys At its core, funnel marketing is about delivering the right message to the right person at the right time — a concept very familiar to journalists. Learn the Funnel-Specific Tools and Metrics To successfully transition, familiarize yourself with the tools and concepts that Funnel Marketing Specialists use: CRM and automation: HubSpot, ActiveCampaign, Mailchimp Landing page builders: ClickFunnels, Leadpages, Unbounce Analytics platforms: Google Analytics, Hotjar, Mixpanel Key metrics: conversion rate, CTR, ROAS, CAC, email open/click rates There are many free or low-cost courses and certifications available to help you learn these tools quickly.

Emerging trends Email Marketing Specialists should know in 2025

Emerging trends email Marketing Specialists should know in 2025 email marketing continues to evolve, and staying up to date with emerging trends is essential for any email Marketing Specialist. Here's a look at the key trends every email Marketing Specialist should be aware of to stay ahead of the curve.

What soft skills are essential for a Email Marketing Specialist?

Conversion Rate Optimizer

How to transition into an email Marketing Specialist role from journalism As a journalist, you already possess many of the skills that are vital for a successful career in email marketing. Writing compelling content, conducting audience research, and understanding how to tell a story are all skills that translate perfectly into the world of email marketing.

How to write compelling content as a CRM Manager

CRM Manager

For CRM Managers, writing isn’t just about sending emails—it’s about crafting personalized, data-informed communication that guides customers through every stage of their journey. Here’s how CRM Managers can master the art of writing impactful, conversion-friendly content.

Common KPIs tracked by Marketing Managers

Marketing Manager

Whether you're managing digital campaigns, email outreach, or brand initiatives, KPIs offer measurable insights into performance. Leads Generated: The total number of new leads within a timeframe Cost Per Lead (CPL): How much you spend to acquire each lead conversion Rate: The percentage of visitors who complete a desired action (e.

Emerging trends Conversion Rate Optimizers should know in 2025

Emerging Trends conversion Rate Optimizers Should Know in 2025 The field of conversion Rate Optimization (CRO) is constantly evolving, shaped by changes in technology, consumer behavior, and digital marketing best practices. To stay competitive and effective, conversion Rate Optimizers must keep an eye on emerging trends that influence how users engage with digital experiences.

Core responsibilities of a modern Funnel Marketing Specialist

Core Responsibilities of a Modern Funnel Marketing Specialist In today’s digital-first business environment, Funnel Marketing Specialists play a critical role in guiding potential customers through the marketing funnel — from awareness to conversion and beyond. This involves: Creating targeted email sequences and drip campaigns Segmenting leads by behavior, demographics, and intent Offering valuable content that builds trust and educates potential buyers Automation tools like HubSpot, Marketo, or ActiveCampaign often support these tasks.

Best tools every Funnel Marketing Specialist should use

Conversion Rate Optimizer

Best Tools Every Funnel Marketing Specialist Should Use A Funnel Marketing Specialist’s success is powered by the tools they use to manage campaigns, analyze user behavior, automate engagement, and optimize conversion. They help marketers: Track user interactions across touchpoints Score and segment leads based on behavior Align marketing with sales for better conversion Popular CRM tools: HubSpot CRM ? ideal for inbound marketing integration Salesforce ? enterprise-grade customization and automation Pipedrive ? user-friendly interface for small and mid-sized teams 2.

Common KPIs tracked by Conversion Rate Optimizers

Common KPIs Tracked by conversion Rate Optimizers For conversion Rate Optimizers (CROs), success isn’t based on guesswork — it’s grounded in data. Why KPIs Matter in conversion Rate Optimization KPIs allow CROs to quantify performance and understand whether a change made to a landing page, user flow, or content has had a positive, negative, or neutral impact.

Common KPIs tracked by Content Strategists

Content Strategist

Traffic and Visibility Metrics One of the first indicators of content performance is how much traffic it generates and from where. Traffic Sources: Tracks whether visitors come from search engines, social media, email, or referrals.

What makes a Marketing Automation Specialist's portfolio successful?

A strong portfolio not only highlights technical skills but also demonstrates the ability to design and implement automated workflows, personalize customer interactions, and measure campaign effectiveness. Strategy: Outline the automation strategy, including email workflows, segmentation, lead scoring, and content personalization techniques.

Best tools every Marketing Automation Specialist should use

From email marketing platforms to CRM systems and analytics tools, having the right toolkit is crucial for success. email Marketing Automation Tools email marketing is one of the most powerful forms of automated communication.

Effective social media strategies for Email Marketing Specialists

Effective social media strategies for email Marketing Specialists email marketing and social media are two of the most powerful tools in a digital marketer's arsenal. While they serve different functions, integrating them effectively can lead to more comprehensive marketing strategies that drive engagement, nurture leads, and increase conversions.

Common KPIs tracked by Funnel Marketing Specialists

Funnel Marketing Specialists rely on a variety of key performance indicators (KPIs) to monitor funnel health, optimize user journeys, and maximize conversions. Middle-of-Funnel (MOFU) KPIs MOFU KPIs evaluate lead engagement and progression: Lead conversion Rate: Percentage of visitors who become leads Lead Quality Score: Internal scoring system based on behavior or fit email Open and Click rates: Indicators of nurture sequence effectiveness Cost Per Lead (CPL): Total spend divided by number of new leads acquired These KPIs help determine how well your content and nurture tactics are moving leads toward purchase.

Best tools every Email Marketing Specialist should use

Best tools every email Marketing Specialist should use Success in email marketing relies not just on strategy and content, but also on the tools that power your workflows. Whether you're a solo marketer or part of a larger team, having a robust email marketing toolkit is essential.

Emerging trends Funnel Marketing Specialists should know in 2025

Funnel Marketing Specialists are increasingly using AI for: Predictive lead scoring and segmentation Chatbots and conversational marketing for real-time engagement Automated content creation and A/B testing email subject line and ad copy optimization using AI writing tools AI not only improves campaign efficiency but also enables deeper personalization at scale. Hyper-Personalization Across the Funnel Personalization is moving beyond first names in emails.

What makes a Funnel Marketing Specialist's portfolio successful?

Affiliate Marketing Manager

A successful portfolio highlights the ability to generate leads, nurture prospects, and drive conversions — all while optimizing performance at every stage of the funnel. Each case study should include: Objective: What was the marketing or business goal? Strategy: How was the funnel structured across TOFU, MOFU, and BOFU? Tactics: What content, platforms, and tools did you use? Results: Include metrics like conversion rates, ROAS, CAC, or lead growth Use visuals like funnel diagrams, screenshots, and email flows to reinforce your explanation.

Best tools every Affiliate Marketing Manager should use

These tools allow you to track clicks, conversions, sales, and commissions, ensuring that affiliates are paid accurately and on time. It integrates with various e-commerce platforms like Shopify and WooCommerce to streamline affiliate management.

Common KPIs tracked by Influencer Marketing Coordinators

Influencer Marketing Coordinator

Engagement metrics Engagement rates help assess how the audience interacted with the content—providing insight into relevance and resonance. conversion rate This measures how many of those clicks resulted in a desired action—such as a purchase, email signup, or app install.

How to write compelling content as a Event Marketing Manager

Event Marketing Manager

Whether it's an event landing page, promotional email, or post-event recap, compelling content plays a central role in every phase of the event lifecycle. Create a powerful event value proposition Your content should quickly answer the attendee’s key question: “Why should I attend this event?” Highlight unique benefits: exclusive insights, top-tier speakers, networking opportunities, hands-on demos Use persuasive language that focuses on outcomes and transformation Keep headlines punchy and lead with impact in the first sentence A strong value proposition can turn curiosity into conversions.

Common KPIs tracked by Affiliate Marketing Managers

Affiliate Marketing Manager

conversions and conversion Rate conversions are the ultimate goal of affiliate marketing, and tracking conversion rates is essential for evaluating the effectiveness of your affiliate campaigns. conversions: conversions refer to the number of users who take a desired action after clicking an affiliate link, such as making a purchase, signing up for a newsletter, or downloading an app.

How to transition into a Growth Hacker role from journalism

As a Growth Hacker, you'll be responsible for driving user acquisition, improving conversion rates, and testing creative strategies to scale business growth. In growth hacking, storytelling is still a vital part of your job, particularly when it comes to creating content that drives user engagement and conversion.

What makes a Growth Hacker's portfolio successful?

Include metrics like cost per acquisition (CPA), customer acquisition rates, and the channels you used to attract new users. conversion rates: Demonstrate how you improved conversion rates by presenting data on the percentage of visitors who became customers or leads.

How to write compelling content as a Advertising Manager

Advertising Manager

From ad headlines and video scripts to landing page copy and promotional emails, great content influences engagement, conversions, and overall campaign performance. Clearly state the primary benefit or solution your product/service provides Use concise, benefit-driven headlines and CTAs Avoid jargon and focus on clarity and impact A compelling value proposition can dramatically increase engagement and response rates.

Core responsibilities of a modern Creative Copy Strategist

Creative Copy Strategist

This includes: Creating messaging guidelines across platforms (web, email, social, print) Defining brand personality, values, and communication style Ensuring consistency in voice across all content touchpoints They work closely with marketing, design, and leadership teams to align messaging with the brand’s mission and vision. This means they: Write persuasive content for websites, landing pages, ads, and product descriptions Develop storytelling campaigns that connect emotionally with audiences Create copy that is optimized for conversion and search engine visibility Their writing isn't just creative—it's designed to achieve marketing goals such as lead generation, brand awareness, or customer retention.

Core responsibilities of a modern CRM Manager

CRM Manager

email and marketing automation CRM Managers execute lifecycle marketing programs using automation tools to nurture customers through every stage of the funnel. Build automated email flows such as welcome, onboarding, and reactivation campaigns Test and optimize subject lines, content, and send times Use dynamic content to personalize emails at scale Automation increases efficiency while ensuring a consistent customer experience.

Best tools every Event Marketing Manager should use

Event Marketing Manager

email marketing and automation tools Promoting the event and keeping attendees engaged before, during, and after the event requires automated communication. Mailchimp: Easy-to-use platform for building email campaigns, drip sequences, and audience segmentation HubSpot: A robust CRM and automation tool for nurturing leads and tracking event conversions Klaviyo: Great for e-commerce-driven events with advanced targeting and real-time engagement tracking Automated email flows ensure consistent outreach and stronger attendance rates.

Effective social media strategies for Funnel Marketing Specialists

Effective Social Media Strategies for Funnel Marketing Specialists Social media is a powerful engine for driving prospects through the marketing funnel — from awareness to conversion and advocacy. Focus on: Hosting live Q&A sessions or webinars Sharing behind-the-scenes, case studies, and testimonials Retargeting ads to website visitors with lead magnets or gated content Creating polls, quizzes, and interactive stories to deepen engagement Platforms: LinkedIn, Facebook Groups, Instagram Stories, YouTube, and email-integrated tools like Meta Lead Ads BOFU: Social Media for conversion Now it’s time to close.

What soft skills are essential for a Marketing Automation Specialist?

Campaign Optimization: Identify underperforming automation workflows and find ways to improve engagement or conversion rates. Technical Troubleshooting: Quickly address issues with email deliverability, broken workflows, or data discrepancies to keep campaigns running smoothly.

Best tools every Growth Hacker should use

HubSpot: HubSpot is an all-in-one marketing automation platform that helps Growth Hackers create, automate, and track email campaigns, social media posts, and lead nurturing workflows. Marketo: Marketo is a powerful marketing automation tool that focuses on lead management, email marketing, and revenue attribution.

Best tools every E-commerce Specialist should use

E-commerce Specialist

Best tools every E-commerce Specialist should use E-commerce Specialists rely on a powerful arsenal of tools to manage online stores, drive conversions, enhance the customer experience, and analyze performance. Marketing and automation platforms Driving traffic and conversions requires consistent and personalized marketing.

Best Excel skills for aspiring Treasury Analysts

Treasury Analyst

Excel helps with: Tracking exchange rates and historical trends Calculating currency conversions and FX gains/losses Modeling hedge effectiveness and exposure by currency Key functions: VLOOKUP/XLOOKUP, IFERROR, ROUND, Currency conversion tables 4. With Excel Macros and basic VBA, you can: Generate recurring cash reports or reconciliations Automate formatting, emailing, or printing of dashboards Build custom input forms for internal reporting This enables greater productivity and reduces human error in manual processes.

How to transition into a Marketing Automation Specialist role from journalism

Conversion Rate Optimizer

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies.

Effective social media strategies for PPC Specialists

PPC Specialist

A strategic approach to paid social ensures that brands not only reach the right audience but also drive meaningful engagement and conversion at scale. Use website traffic, customer email lists, or CRM integrations to build custom audiences Create lookalike audiences to scale campaigns to users similar to your existing customers Set up dynamic retargeting to bring back users who viewed products or abandoned carts Audience segmentation increases ad efficiency and reduces wasted spend.

Effective social media strategies for Conversion Rate Optimizers

Effective Social Media Strategies for conversion Rate Optimizers Social media plays a pivotal role in driving traffic, building trust, and enhancing brand awareness — all of which influence conversion rates. For conversion Rate Optimizers (CROs), social platforms offer more than promotional opportunities; they’re powerful testing grounds for messaging, audience behavior, and content performance.

How to transition into a E-commerce Specialist role from journalism

E-commerce Specialist

Why journalism is a strong foundation for e-commerce Journalism prepares professionals with valuable, transferable skills that align well with the demands of digital commerce: Content creation: Journalists are skilled at writing clear, persuasive, and engaging content, ideal for product pages, blogs, email campaigns, and landing pages. email marketing: Learn how to write, segment, and automate campaigns using platforms like Klaviyo or Mailchimp.

What makes a Creative Copy Strategist's portfolio successful?

Creative Copy Strategist

Some examples to include are: Website copy: Homepages, product pages, and landing pages Blog posts: Articles that showcase both storytelling and SEO optimization Social media posts: Copy that engages and converts across platforms (Facebook, Instagram, Twitter, LinkedIn) email campaigns: Newsletters, promotional emails, and sales funnels Advertising copy: Print, digital ads, or slogans By showing a variety of work, you demonstrate that you can handle any content strategy challenge that comes your way. For example: Increased click-through rates (CTR): “Revised email copy, increasing open rates by 25%.

What makes a Copywriter's portfolio successful?

Copywriter

What makes a Copywriter's portfolio successful? A Copywriter’s portfolio is more than a showcase of polished words—it’s a strategic collection of work that demonstrates writing skill, creative thinking, and business impact. Web copy (homepages, product pages, landing pages) Blog articles and SEO content email campaigns and newsletters Social media copy or ad campaigns Scripts for video, radio, or podcasts Choose your best work and tailor it to the kind of roles or clients you want to attract.

How to transition into a Affiliate Marketing Manager role from journalism

Affiliate Marketing Manager

This is a major asset when transitioning into affiliate marketing, where content creation plays a key role in driving traffic and conversions. Your ability to craft compelling narratives and persuasive content will be valuable when creating blog posts, product reviews, social media posts, and email marketing copy.

Common KPIs tracked by Growth Hackers