Topics Tagged: email performance analytics

Best tools every email Marketing Specialist should use Success in email marketing relies not just on strategy and content, but also on the tools that power your workflows. From automation and segmentation to design and analytics, the right platforms can save time, increase efficiency, and boost campaign performance.

How to transition into a Marketing Automation Specialist role from journalism

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies.

How to transition into a CRM Manager role from journalism

Content creation: Experience writing for clarity, tone, and purpose makes ex-journalists effective email marketers and campaign planners. Research and analytics: Journalists are trained to analyze data and trends, a useful skill in CRM reporting and optimization.

Best tools every Marketing Manager should use

Marketing Manager

From campaign automation to performance analytics, these tools help streamline daily operations, improve collaboration, and drive results. email Marketing Platforms email remains one of the highest ROI marketing channels.

Common KPIs tracked by Copywriters

Copywriter

Tracking key performance indicators (KPIs) helps evaluate whether the words you're crafting are resonating with your audience and driving business results. Whether you're writing web pages, emails, ads, or social media posts, understanding the right KPIs to monitor is essential for measuring impact and improving future performance.

Best tools every CRM Manager should use

From CRM platforms and email marketing software to analytics and customer feedback tools, the tech stack of a CRM Manager empowers smarter decisions, stronger engagement, and scalable growth. Zoho CRM: A cost-effective option with robust analytics, workflow automation, and multichannel support.

Best tools every Event Marketing Manager should use

Event Marketing Manager

From initial planning to post-event analytics, leveraging the right technology can dramatically improve efficiency and event performance. Eventbrite: A go-to platform for ticketed in-person and virtual events with integrated promotion tools Hopin: Ideal for hybrid or virtual events with built-in registration and real-time analytics Whova: Offers a customizable registration experience and mobile app for on-site events These platforms also collect attendee data you can use for personalization and follow-up.

Best tools every Funnel Marketing Specialist should use

Key features include: email drip campaigns Behavioral triggers and customer journeys Lead scoring and progressive profiling Top choices: ActiveCampaign ? known for visual workflows and deep segmentation Marketo ? powerful for enterprise-level campaign automation Mailchimp ? ideal for email automation and small business use 3. Landing Page and Funnel Builders These tools simplify the process of creating optimized landing pages and lead capture forms without coding: ClickFunnels ? robust funnel builder with upsells, order bumps, and analytics Unbounce ? A/B testing and smart traffic redirection Leadpages ? easy-to-use templates and drag-and-drop builder Landing pages are critical for top-of-funnel (TOFU) and middle-of-funnel (MOFU) conversions.

How to transition into a Funnel Marketing Specialist role from journalism

Funnel Marketing Specialists use a combination of content creation, analytics, and automation to guide prospects through the customer journey — skills that journalists often already possess in different forms. Understand the Funnel Marketing Landscape Before making the transition, it’s important to understand the core responsibilities of a Funnel Marketing Specialist: Planning and executing campaigns across the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) Creating targeted content for lead generation and nurturing Using data to optimize conversion rates and campaign performance Managing marketing automation tools and customer journeys At its core, funnel marketing is about delivering the right message to the right person at the right time — a concept very familiar to journalists.

Best tools every E-commerce Specialist should use

Best tools every E-commerce Specialist should use E-commerce Specialists rely on a powerful arsenal of tools to manage online stores, drive conversions, enhance the customer experience, and analyze performance. From product management to marketing automation, analytics, and customer service, having the right tech stack is essential for success in modern e-commerce operations.

How to transition into a Email Marketing Specialist role from journalism

How to transition into an email Marketing Specialist role from journalism As a journalist, you possess many transferable skills that can set you up for success in the world of email marketing. Your ability to write clearly, research topics deeply, and understand audience needs are all crucial to crafting effective email campaigns.

Best tools every Growth Hacker should use

Growth Hacker

HubSpot: HubSpot is an all-in-one marketing automation platform that helps Growth Hackers create, automate, and track email campaigns, social media posts, and lead nurturing workflows. It also includes tools for customer relationship management (CRM) and analytics, making it an essential tool for managing growth strategies.

Core responsibilities of a modern CRM Manager

Affiliate Marketing Manager

They use technology, analytics, and communication strategies to manage relationships at scale, improve customer satisfaction, and drive retention. email and marketing automation CRM Managers execute lifecycle marketing programs using automation tools to nurture customers through every stage of the funnel.

Best tools every Affiliate Marketing Manager should use

Best tools every Affiliate Marketing Manager should use Affiliate Marketing Managers rely on a variety of tools to manage affiliate programs, track performance, optimize campaigns, and foster relationships with affiliates. Affiliate Tracking Platforms Affiliate tracking platforms are essential for managing and monitoring the performance of affiliate campaigns.

Effective social media strategies for Email Marketing Specialists

Effective social media strategies for email Marketing Specialists email marketing and social media are two of the most powerful tools in a digital marketer's arsenal. As an email Marketing Specialist, understanding how to leverage social media platforms to enhance your email campaigns—and vice versa—will help you connect with audiences across multiple touchpoints and increase the overall impact of your efforts.

Core responsibilities of a modern Email Marketing Specialist

Core responsibilities of a modern email Marketing Specialist email remains one of the most powerful digital marketing channels for engaging audiences, nurturing leads, and driving conversions. A modern email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys.

How to transition into a Marketing Manager role from journalism

Marketing Manager

Writing and editing: Clear, persuasive writing is crucial for campaigns, email marketing, web content, and ad copy. Start by exploring areas like: Marketing funnels and customer journeys Digital channels such as SEO, PPC, social media, and email marketing Basic analytics, KPIs, and ROI measurement Brand positioning and messaging frameworks Free online courses (from platforms like Coursera, HubSpot Academy, and Google Digital Garage) can help build your confidence in marketing strategy and tools.

Common KPIs tracked by E-commerce Specialists

Common KPIs tracked by E-commerce Specialists Key performance Indicators (KPIs) are essential for E-commerce Specialists to measure the success of their digital strategies, optimize performance, and drive growth. From sales metrics to customer behavior analytics, these KPIs offer actionable insights that guide decisions across marketing, operations, and customer experience.

Best tools every AI Content Strategist should use

AI Content Strategist

These tools help streamline workflows, analyze data, improve SEO performance, and leverage AI for intelligent content creation and personalization. AI Writing and Content Generation Tools AI-powered content generators accelerate writing without replacing human creativity: Jasper: Generates blog posts, product descriptions, ad copy, and email templates at scale Copy.

Core responsibilities of a modern Funnel Marketing Specialist

Digital Marketing Analyst

This involves: Creating targeted email sequences and drip campaigns Segmenting leads by behavior, demographics, and intent Offering valuable content that builds trust and educates potential buyers Automation tools like HubSpot, Marketo, or ActiveCampaign often support these tasks. Funnel Marketing Specialists are responsible for: A/B testing landing pages, CTAs, and emails Analyzing funnel performance metrics and drop-off points Implementing behavioral tracking with tools like Google analytics, Hotjar, or Mixpanel CRO ensures that no opportunity is lost due to poor UX or messaging gaps.

How to transition into a Digital Marketing Analyst role from journalism

With the digital landscape increasingly driven by data, many journalists are successfully pivoting to roles in analytics—particularly as Digital Marketing Analysts. Here’s how to navigate the transition and build a successful analytics career.

Core responsibilities of a modern Marketing Automation Specialist

Designing multi-step, personalized email and messaging campaigns Segmenting audiences based on behavior, demographics, and lifecycle stage Aligning automated workflows with customer journey stages to drive engagement Strategic planning ensures that automation aligns with brand objectives and delivers results efficiently. Managing and optimizing automation tools Marketing Automation Specialists must be experts in the tools they use to automate processes and track campaign performance.

What makes a Marketing Automation Specialist's portfolio successful?

Strategy: Outline the automation strategy, including email workflows, segmentation, lead scoring, and content personalization techniques. Including key performance indicators (KPIs) and performance metrics in your portfolio highlights your ability to measure and optimize campaigns.

Emerging trends Email Marketing Specialists should know in 2025

Emerging trends email Marketing Specialists should know in 2025 email marketing continues to evolve, and staying up to date with emerging trends is essential for any email Marketing Specialist. Here's a look at the key trends every email Marketing Specialist should be aware of to stay ahead of the curve.

How to transition into a Growth Hacker role from journalism

Growth Hacker

Whether it’s a blog post, email, or landing page, your content should tell a story that highlights the problem your product solves, how it works, and the benefits users will experience. Whether through email campaigns or social media posts, your ability to craft narratives will help you build trust and encourage conversions.

How to transition into a E-commerce Specialist role from journalism

Why journalism is a strong foundation for e-commerce Journalism prepares professionals with valuable, transferable skills that align well with the demands of digital commerce: Content creation: Journalists are skilled at writing clear, persuasive, and engaging content, ideal for product pages, blogs, email campaigns, and landing pages. email marketing: Learn how to write, segment, and automate campaigns using platforms like Klaviyo or Mailchimp.

What makes a Funnel Marketing Specialist's portfolio successful?

YouTube Marketing Specialist

A successful portfolio highlights the ability to generate leads, nurture prospects, and drive conversions — all while optimizing performance at every stage of the funnel. Each case study should include: Objective: What was the marketing or business goal? Strategy: How was the funnel structured across TOFU, MOFU, and BOFU? Tactics: What content, platforms, and tools did you use? Results: Include metrics like conversion rates, ROAS, CAC, or lead growth Use visuals like funnel diagrams, screenshots, and email flows to reinforce your explanation.

Core responsibilities of a modern YouTube Marketing Specialist

A modern YouTube Marketing Specialist plays a pivotal role in shaping a brand’s video strategy, optimizing content performance, and turning viewers into loyal followers or customers. Their role extends beyond uploading videos — it includes channel branding, audience engagement, competitive analysis, and continuous improvement based on performance metrics.

How to write compelling content as a CRM Manager

For CRM Managers, writing isn’t just about sending emails—it’s about crafting personalized, data-informed communication that guides customers through every stage of their journey. , new, active, churn-risk) Analyze engagement data from previous emails and campaigns Create personas or micro-segments to tailor messaging and tone Audience insight ensures your content resonates and drives action.

What makes a CRM Manager's portfolio successful?

Campaign case studies: Include 2?4 deep dives into CRM initiatives with the following structure: Objective: What was the business or customer problem? Strategy: What approach or tools did you use? Execution: What segments, channels, and content were involved? Results: Share KPIs like retention lift, email engagement, or LTV growth. performance dashboards: Screenshots or mock-ups of analytics reports, A/B tests, or cohort analyses.

What makes a AI Content Strategist's portfolio successful?

AI Content Strategist

What makes a AI Content Strategist's portfolio successful? An AI Content Strategist’s portfolio is more than a collection of writing samples—it’s a strategic showcase of creativity, analytics, and technical fluency. , SaaS, eCommerce, health tech) Your core skill set—SEO, automation, analytics, AI writing tools, content scaling, etc.

Emerging trends CRM Managers should know in 2025

AI tools analyze behavior, preferences, and engagement history to generate relevant content Dynamic email and SMS personalization based on predictive modeling Real-time recommendations and smart segmentation for upsell and cross-sell opportunities CRM Managers are now expected to leverage AI not just for automation, but for delivering meaningful, human-centric experiences. Integrated omnichannel experiences Customers interact with brands across email, SMS, in-app messages, chat, social, and more.

Best tools every Brand Manager should use

Brand Manager

To be successful, Brand Managers need a suite of tools that help them streamline content creation, manage campaigns, track performance, and communicate effectively. Hootsuite: A social media management tool that allows Brand Managers to schedule posts, track engagement, and analyze social media performance across various platforms.

Core responsibilities of a modern Growth Hacker

Growth Hacker

A/B Testing: Growth Hackers often use A/B testing to compare different versions of a marketing campaign, landing page, email, or ad to see which one performs better. Key performance Indicators (KPIs): Growth Hackers define and track KPIs such as customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rate to measure the effectiveness of their growth strategies.

What soft skills are essential for a Funnel Marketing Specialist?

Specialists must be able to: Craft messaging that resonates with different buyer personas Communicate campaign goals and performance to stakeholders Collaborate with designers, copywriters, and sales teams effectively Storytelling helps bring emotional depth to the funnel, especially in nurturing and conversion stages. Funnel Marketing Specialists work cross-functionally with: Sales teams to align on lead qualification and conversion goals Design and content teams to bring creative elements to life Developers and analytics pros to implement tracking and optimization Strong collaboration skills make campaigns smoother and more effective.

Emerging trends Funnel Marketing Specialists should know in 2025

Funnel Marketing Specialists are increasingly using AI for: Predictive lead scoring and segmentation Chatbots and conversational marketing for real-time engagement Automated content creation and A/B testing email subject line and ad copy optimization using AI writing tools AI not only improves campaign efficiency but also enables deeper personalization at scale. Hyper-Personalization Across the Funnel Personalization is moving beyond first names in emails.

Best tools every Podcast Producer should use

Podcast Producer

These tools help push episodes to all major directories: Buzzsprout: Easy-to-use interface, analytics, and episode scheduling — great for both beginners and pros. Podbean: Offers robust analytics, podcast websites, and live-streaming capabilities.

Digital tools every College Professor should learn

College Professor

From Learning Management Systems (LMS) to interactive platforms and analytics tools, here are the essential digital tools every College Professor should become familiar with. D2L Brightspace: Offers personalized learning paths and analytics for student tracking.

Best tools every Creative Copy Strategist should use

Creative Copy Strategist

Whether they are developing content strategies, writing copy, or analyzing performance, the right tools can make all the difference in producing engaging and effective content. HubSpot CMS: Tailored for marketers, HubSpot offers advanced analytics and easy integration with email campaigns and landing pages.

How to write compelling content as a Marketing Automation Specialist

Accounts Receivable Specialist

Use data from CRM systems, website analytics, and social listening tools to further refine your audience insights. Use dynamic content blocks in emails and landing pages to tailor messages based on the user’s behavior or stage in the customer journey.

Top tools used by professional Podcast Hosts

Podcast Host

These tools handle that process efficiently: Buzzsprout: Offers intuitive episode uploading, analytics, and automatic distribution to platforms like Apple Podcasts and Spotify. Mailchimp: Enables email campaigns to keep subscribers informed and engaged with new content.

Day in the life of a successful Accounts Receivable Specialist

9:00 AM ? Invoicing and Payment Application Next, the specialist processes new invoices and applies payments: Generate invoices from completed sales or services using accounting software email or upload invoices to customer portals with correct terms and documentation Match received payments to open invoices and update the financial system Goal: Maintain up-to-date, accurate records to ensure a smooth flow of receivables. 11:00 AM ? Customer Follow-Ups and Collections This time is dedicated to managing open balances and customer inquiries: Call or email clients with overdue invoices to request payment or provide clarifications Handle disputes, resend invoices, or explain charges when necessary Log communication notes and adjust follow-up schedules accordingly Goal: Accelerate cash inflows and maintain positive customer relationships.

Emerging trends Marketing Automation Specialists should know in 2025

Digital Marketing Analyst

Predictive analytics: Machine learning algorithms can analyze past customer behavior and predict future actions, enabling more accurate targeting and lead scoring. Omnichannel marketing: Marketing automation tools will enable specialists to deliver consistent messaging across email, social media, SMS, website, and even voice assistants.

Core responsibilities of a modern Social Media Manager

Social Media Manager

As the digital landscape continues to evolve, Social Media Managers must adapt to new trends, tools, and algorithms while balancing creativity with performance-driven results. Campaign Optimization: Monitor ad performance and adjust targeting, bidding strategies, and creative to optimize results.

Core responsibilities of a modern Digital Marketing Analyst

By analyzing campaign performance, monitoring customer behavior, and identifying trends, Digital Marketing Analysts provide the insights necessary to optimize ROI and inform strategic decisions across digital channels. Data collection and integration Digital Marketing Analysts gather data from multiple platforms to build a unified view of campaign and customer performance.

Core responsibilities of a modern Marketing Manager

Marketing Manager

Their responsibilities extend across market research, team leadership, content strategy, performance tracking, and stakeholder communication. Assigning tasks and managing deadlines Conducting team meetings and performance reviews Facilitating professional development and training Ensuring cross-functional team alignment Brand Management and Content Oversight Maintaining brand integrity is another core responsibility.

Core responsibilities of a modern E-commerce Specialist

Whether working for a global brand or a niche online retailer, E-commerce Specialists play a critical role in maximizing performance and ensuring seamless, data-driven execution of digital strategies. Optimizing product pages and collections for search engines Launching email marketing campaigns and automated flows Coordinating paid search, display ads, and social media promotions Managing influencer or affiliate partnerships to expand reach They rely on performance metrics to refine strategies and increase ROI.

Effective social media strategies for Content Strategists

Content Strategist

By using platform-specific approaches and performance data, Content Strategists can maximize the impact of each piece of content shared across social channels. Increase brand awareness and reach new audiences Drive traffic to your blog, landing pages, or resources Boost engagement and interaction with target personas Build community and trust through consistent storytelling Clear goals will guide content planning, format selection, and performance measurement.

Common KPIs tracked by Email Marketing Specialists