Topics Tagged: A/B testing email

How to transition into an email Marketing Specialist role from journalism As a journalist, you possess many transferable skills that can set you up for success in the world of email marketing. Your ability to write clearly, research topics deeply, and understand audience needs are all crucial to crafting effective email campaigns.

Core responsibilities of a modern Email Marketing Specialist

Core responsibilities of a modern email Marketing Specialist email remains one of the most powerful digital marketing channels for engaging audiences, nurturing leads, and driving conversions. A modern email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys.

Effective social media strategies for Email Marketing Specialists

Effective social media strategies for email Marketing Specialists email marketing and social media are two of the most powerful tools in a digital marketer's arsenal. As an email Marketing Specialist, understanding how to leverage social media platforms to enhance your email campaigns—and vice versa—will help you connect with audiences across multiple touchpoints and increase the overall impact of your efforts.

Common KPIs tracked by Email Marketing Specialists

Common KPIs tracked by email Marketing Specialists email marketing remains one of the most effective digital marketing channels, and tracking key performance indicators (KPIs) is essential to gauge its effectiveness. By monitoring specific metrics, email Marketing Specialists can identify what's working, what needs improvement, and where to optimize their efforts.

Emerging trends Email Marketing Specialists should know in 2025

Emerging trends email Marketing Specialists should know in 2025 email marketing continues to evolve, and staying up to date with emerging trends is essential for any email Marketing Specialist. Here's a look at the key trends every email Marketing Specialist should be aware of to stay ahead of the curve.

What makes a Email Marketing Specialist's portfolio successful?

What makes a successful email Marketing Specialist's portfolio? An email Marketing Specialist's portfolio is not just a collection of emails—it’s a showcase of strategy, creativity, data analysis, and measurable results. A well-curated portfolio demonstrates your ability to craft engaging, targeted emails that drive conversions, build relationships, and align with business goals.

Best tools every Email Marketing Specialist should use

Best tools every email Marketing Specialist should use Success in email marketing relies not just on strategy and content, but also on the tools that power your workflows. Whether you're a solo marketer or part of a larger team, having a robust email marketing toolkit is essential.

How to write compelling content as a Email Marketing Specialist

How to write compelling content as a email Marketing Specialist Writing effective email content is both an art and a science. As an email Marketing Specialist, your words must do more than fill an inbox—they must spark interest, inspire trust, and drive action.

Core responsibilities of a modern Marketing Automation Specialist

Designing multi-step, personalized email and messaging campaigns Segmenting audiences based on behavior, demographics, and lifecycle stage Aligning automated workflows with customer journey stages to drive engagement Strategic planning ensures that automation aligns with brand objectives and delivers results efficiently. Managing platforms like HubSpot, Marketo, Pardot, or ActiveCampaign Configuring workflows, triggers, and sequences to automate marketing tasks testing and troubleshooting to ensure all automated systems run smoothly Proficiency in automation tools is critical for improving productivity and ensuring campaign success.

Best tools every Marketing Automation Specialist should use

From email marketing platforms to CRM systems and analytics tools, having the right toolkit is crucial for success. email Marketing Automation Tools email marketing is one of the most powerful forms of automated communication.

Common KPIs tracked by Marketing Automation Specialists

email open rate email marketing is often the core of marketing automation, and tracking open rates helps evaluate the effectiveness of subject lines and overall email appeal. Formula: (emails Opened ÷ emails Delivered) × 100 High open rates indicate engaging subject lines and well-targeted recipients.

Common KPIs tracked by Copywriters

Copywriter

Whether you're writing web pages, emails, ads, or social media posts, understanding the right KPIs to monitor is essential for measuring impact and improving future performance. Click-Through Rate (CTR) CTR is a primary KPI for email campaigns, digital ads, and call-to-action buttons on websites.

Common KPIs tracked by Marketing Managers

Marketing Manager

Whether you're managing digital campaigns, email outreach, or brand initiatives, KPIs offer measurable insights into performance. email Marketing Metrics email remains one of the highest-performing channels when done correctly.

How to transition into a Marketing Automation Specialist role from journalism

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies.

What makes a Marketing Automation Specialist's portfolio successful?

Strategy: Outline the automation strategy, including email workflows, segmentation, lead scoring, and content personalization techniques. email open rate, CTR, and conversion rate: Show how your email campaigns performed, especially those that used automation to engage leads.

Best tools every Marketing Manager should use

Marketing Manager

email Marketing Platforms email remains one of the highest ROI marketing channels. Powerful email platforms help automate communication, personalize outreach, and track engagement.

Common KPIs tracked by E-commerce Specialists

E-commerce Specialist

Formula: (Abandoned carts / Total carts) × 100 Optimization strategies: Simplifying the checkout process, offering guest checkout, and sending cart reminder emails. Traffic Sources Knowing where your traffic comes from—organic search, paid ads, email, social media—helps refine your marketing strategy.

How to write compelling content as a CRM Manager

For CRM Managers, writing isn’t just about sending emails—it’s about crafting personalized, data-informed communication that guides customers through every stage of their journey. , new, active, churn-risk) Analyze engagement data from previous emails and campaigns Create personas or micro-segments to tailor messaging and tone Audience insight ensures your content resonates and drives action.

How to transition into a CRM Manager role from journalism

Content creation: Experience writing for clarity, tone, and purpose makes ex-journalists effective email marketers and campaign planners. Skills to develop for a smooth transition To succeed as a CRM Manager, you'll need to complement your journalistic strengths with technical and strategic marketing skills: email marketing and automation: Learn platforms like Klaviyo, HubSpot, Mailchimp, or Salesforce Marketing Cloud.

How to write compelling content as a Event Marketing Manager

Event Marketing Manager

Whether it's an event landing page, promotional email, or post-event recap, compelling content plays a central role in every phase of the event lifecycle. Write high-converting promotional content From social posts to email campaigns, your promotional content should be concise, engaging, and actionable.

Emerging trends Funnel Marketing Specialists should know in 2025

Funnel Marketing Specialists are increasingly using AI for: Predictive lead scoring and segmentation Chatbots and conversational marketing for real-time engagement Automated content creation and a/b testing email subject line and ad copy optimization using AI writing tools AI not only improves campaign efficiency but also enables deeper personalization at scale. Hyper-Personalization Across the Funnel Personalization is moving beyond first names in emails.

Emerging trends Marketing Automation Specialists should know in 2025

Omnichannel marketing: Marketing automation tools will enable specialists to deliver consistent messaging across email, social media, SMS, website, and even voice assistants. Dynamic content: Use dynamic content blocks in emails, ads, and landing pages to tailor messaging based on individual customer data such as behavior, location, and preferences.

How to write compelling content as a Marketing Automation Specialist

Medical Billing Specialist

Use dynamic content blocks in emails and landing pages to tailor messages based on the user’s behavior or stage in the customer journey. Incorporate personalized subject lines, CTAs, and product recommendations to increase email open rates and click-through rates.

Best practices in patient communication for Medical Billing Specialists

Follow up with emailed or mailed account summaries Include explanations for charges, payments received, and balances due Provide written instructions for next steps, like payment plans or appeals Written communication reinforces verbal explanations and serves as a reference. Return calls and emails promptly Provide a direct contact or dedicated billing support line Track open issues and ensure resolution is communicated Responsive service increases patient satisfaction and reduces escalations.

What a week looks like for a busy Academic Advisor

Academic Advisor

email students flagged for attendance or academic alerts to schedule check-ins. Send a weekly email newsletter with key academic reminders and tips.

How to find consistent work as a Photographer

Photographer

Send thank-you emails and personalized follow-ups Offer retainer packages for brands and recurring clients Provide loyalty discounts or early access to new services Keeping in touch after a shoot keeps your name top of mind for referrals and future work. Seasonal family portrait sessions Branding refreshes for entrepreneurs Limited-edition themes or pop-up shoots Advertise through your email list, social channels, and local groups to fill your calendar quickly.

Core responsibilities of a modern CRM Manager

email and marketing automation CRM Managers execute lifecycle marketing programs using automation tools to nurture customers through every stage of the funnel. Build automated email flows such as welcome, onboarding, and reactivation campaigns Test and optimize subject lines, content, and send times Use dynamic content to personalize emails at scale Automation increases efficiency while ensuring a consistent customer experience.

Best tools every CRM Manager should use

Digital Marketing Analyst

From CRM platforms and email marketing software to analytics and customer feedback tools, the tech stack of a CRM Manager empowers smarter decisions, stronger engagement, and scalable growth. Klaviyo: A favorite for e-commerce businesses, with deep Shopify integration and powerful email flows.

Common KPIs tracked by Digital Marketing Analysts

Whether focused on paid media, SEO, email, or social, understanding and acting on these KPIs is critical to sustained marketing success. Formula: (Clicks ÷ Impressions) × 100 Applicable to email campaigns, PPC ads, and social media posts Helps refine copy, creative, and offer positioning CTR is a strong indicator of relevance and content engagement.

How to transition into a Marketing Manager role from journalism

Marketing Manager

Writing and editing: Clear, persuasive writing is crucial for campaigns, email marketing, web content, and ad copy. Start by exploring areas like: Marketing funnels and customer journeys Digital channels such as SEO, PPC, social media, and email marketing Basic analytics, KPIs, and ROI measurement Brand positioning and messaging frameworks Free online courses (from platforms like Coursera, HubSpot Academy, and Google Digital Garage) can help build your confidence in marketing strategy and tools.

How to transition into a Funnel Marketing Specialist role from journalism

Learn the Funnel-Specific Tools and Metrics To successfully transition, familiarize yourself with the tools and concepts that Funnel Marketing Specialists use: CRM and automation: HubSpot, ActiveCampaign, Mailchimp Landing page builders: ClickFunnels, Leadpages, Unbounce Analytics platforms: Google Analytics, Hotjar, Mixpanel Key metrics: Conversion rate, CTR, ROAS, CAC, email open/click rates There are many free or low-cost courses and certifications available to help you learn these tools quickly. Include: Landing pages, email sequences, or lead magnets you’ve created (even as mock projects) Blog posts written for brand or SEO purposes Case studies of your impact on content engagement or conversions If you lack marketing samples, offer to help a nonprofit or startup with their funnel content in exchange for experience.

Best tools every Funnel Marketing Specialist should use

Affiliate Marketing Manager

Key features include: email drip campaigns Behavioral triggers and customer journeys Lead scoring and progressive profiling Top choices: ActiveCampaign ? known for visual workflows and deep segmentation Marketo ? powerful for enterprise-level campaign automation Mailchimp ? ideal for email automation and small business use 3. Landing Page and Funnel Builders These tools simplify the process of creating optimized landing pages and lead capture forms without coding: ClickFunnels ? robust funnel builder with upsells, order bumps, and analytics Unbounce ? a/b testing and smart traffic redirection Leadpages ? easy-to-use templates and drag-and-drop builder Landing pages are critical for top-of-funnel (TOFU) and middle-of-funnel (MOFU) conversions.

Work-life balance strategies for Legislative Assistants

Legislative Assistant

Batch similar tasks: Group emails, phone calls, or data entry to maintain focus and avoid constant task switching. Set expectations clearly about email and message response times outside of business hours.

Best tools every Growth Hacker should use

Growth Hacker

HubSpot: HubSpot is an all-in-one marketing automation platform that helps Growth Hackers create, automate, and track email campaigns, social media posts, and lead nurturing workflows. Marketo: Marketo is a powerful marketing automation tool that focuses on lead management, email marketing, and revenue attribution.

Best tools every Affiliate Marketing Manager should use

It provides detailed performance metrics and allows for a/b testing of different creatives and landing pages. email Marketing Platforms (e.

Freelance vs agency work for Email Marketing Specialists

Freelance vs agency work for email Marketing Specialists The decision to work as a freelancer or in an agency can have a significant impact on an email Marketing Specialist’s career, lifestyle, and financial stability. In this article, we’ll compare the key differences between freelance and agency work for email Marketing Specialists, covering everything from creative freedom and income potential to workflow and career growth.

Best tools every E-commerce Specialist should use

E-commerce Specialist

These tools support campaign automation, email marketing, and CRM integration. Klaviyo: A favorite for e-commerce email marketing with powerful segmentation and automation features.

How to transition into a Growth Hacker role from journalism

Growth Hacker

As a Growth Hacker, you'll be responsible for driving user acquisition, improving conversion rates, and testing creative strategies to scale business growth. Whether it’s a blog post, email, or landing page, your content should tell a story that highlights the problem your product solves, how it works, and the benefits users will experience.

How to transition into a E-commerce Specialist role from journalism

E-commerce Specialist

Why journalism is a strong foundation for e-commerce Journalism prepares professionals with valuable, transferable skills that align well with the demands of digital commerce: Content creation: Journalists are skilled at writing clear, persuasive, and engaging content, ideal for product pages, blogs, email campaigns, and landing pages. email marketing: Learn how to write, segment, and automate campaigns using platforms like Klaviyo or Mailchimp.

What makes a Copywriter's portfolio successful?

Copywriter

Web copy (homepages, product pages, landing pages) Blog articles and SEO content email campaigns and newsletters Social media copy or ad campaigns Scripts for video, radio, or podcasts Choose your best work and tailor it to the kind of roles or clients you want to attract. “email open rate increased by 32% after subject line rewrite” “Landing page copy helped decrease bounce rate by 20%” “Social ad copy generated 5x ROI in 30 days” Even small wins can demonstrate your copy’s effectiveness.

What soft skills are essential for a Marketing Automation Specialist?

Technical Troubleshooting: Quickly address issues with email deliverability, broken workflows, or data discrepancies to keep campaigns running smoothly. Test and Optimize: Continuously test different elements of your campaigns, such as email subject lines or CTAs, and use the data to refine and optimize them.

How to transition into a Event Marketing Manager role from journalism

Event Marketing Manager

Understand key tools: Learn to use platforms such as Eventbrite, Hopin, Canva, Asana, and email automation tools. Design a sample landing page and email sequence for a fictional event Assist with local events or virtual meetups in writing speaker bios, press releases, or promotional content Contribute to content marketing for conferences, panels, or fundraisers Hands-on involvement—real or self-directed—demonstrates initiative and practical skills.

Best tools every Event Marketing Manager should use

Event Marketing Manager

email marketing and automation tools Promoting the event and keeping attendees engaged before, during, and after the event requires automated communication. Mailchimp: Easy-to-use platform for building email campaigns, drip sequences, and audience segmentation HubSpot: A robust CRM and automation tool for nurturing leads and tracking event conversions Klaviyo: Great for e-commerce-driven events with advanced targeting and real-time engagement tracking Automated email flows ensure consistent outreach and stronger attendance rates.

Core responsibilities of a modern Funnel Marketing Specialist

This involves: Creating targeted email sequences and drip campaigns Segmenting leads by behavior, demographics, and intent Offering valuable content that builds trust and educates potential buyers Automation tools like HubSpot, Marketo, or ActiveCampaign often support these tasks. Funnel Marketing Specialists are responsible for: a/b testing landing pages, CTAs, and emails Analyzing funnel performance metrics and drop-off points Implementing behavioral tracking with tools like Google Analytics, Hotjar, or Mixpanel CRO ensures that no opportunity is lost due to poor UX or messaging gaps.

What makes a Funnel Marketing Specialist's portfolio successful?

Each case study should include: Objective: What was the marketing or business goal? Strategy: How was the funnel structured across TOFU, MOFU, and BOFU? Tactics: What content, platforms, and tools did you use? Results: Include metrics like conversion rates, ROAS, CAC, or lead growth Use visuals like funnel diagrams, screenshots, and email flows to reinforce your explanation. Successful portfolios explain the context behind the data: Explain how you reduced customer acquisition cost (CAC) by refining the funnel Show how a revised email sequence improved lead nurturing engagement by 40% Highlight the ROI of a Facebook ad campaign by mapping its role in the funnel Data without interpretation lacks impact.

What soft skills are essential for a Funnel Marketing Specialist?

Soft skills in this area include: Being open to testing new tools and tactics Adjusting quickly to feedback and campaign results Managing multiple campaigns or experiments simultaneously Agile marketers thrive in environments where iteration and learning are daily norms. The ability to analyze and troubleshoot is key: Diagnosing why leads aren’t converting Revising email sequences or landing pages based on performance data Balancing experimentation with budget constraints Problem solvers are invaluable when campaigns stall or metrics fluctuate.

How to write compelling content as a Funnel Marketing Specialist