Topics Tagged: A/B testing email results

Core responsibilities of a modern email Marketing Specialist email remains one of the most powerful digital marketing channels for engaging audiences, nurturing leads, and driving conversions. A modern email Marketing Specialist is responsible for strategizing, crafting, executing, and analyzing email campaigns that align with business goals and customer journeys.

Effective social media strategies for Email Marketing Specialists

Effective social media strategies for email Marketing Specialists email marketing and social media are two of the most powerful tools in a digital marketer's arsenal. As an email Marketing Specialist, understanding how to leverage social media platforms to enhance your email campaigns—and vice versa—will help you connect with audiences across multiple touchpoints and increase the overall impact of your efforts.

What soft skills are essential for a Email Marketing Specialist?

How to transition into an email Marketing Specialist role from journalism As a journalist, you already possess many of the skills that are vital for a successful career in email marketing. Writing compelling content, conducting audience research, and understanding how to tell a story are all skills that translate perfectly into the world of email marketing.

Core responsibilities of a modern Marketing Automation Specialist

Designing multi-step, personalized email and messaging campaigns Segmenting audiences based on behavior, demographics, and lifecycle stage Aligning automated workflows with customer journey stages to drive engagement Strategic planning ensures that automation aligns with brand objectives and delivers results efficiently. Managing platforms like HubSpot, Marketo, Pardot, or ActiveCampaign Configuring workflows, triggers, and sequences to automate marketing tasks testing and troubleshooting to ensure all automated systems run smoothly Proficiency in automation tools is critical for improving productivity and ensuring campaign success.

What makes a Marketing Automation Specialist's portfolio successful?

They demonstrate your ability to create and manage effective marketing automation campaigns that drive real business results. Strategy: Outline the automation strategy, including email workflows, segmentation, lead scoring, and content personalization techniques.

Common KPIs tracked by Marketing Automation Specialists

By monitoring these KPIs, specialists can refine their strategies and ensure that every campaign is delivering results. email open rate email marketing is often the core of marketing automation, and tracking open rates helps evaluate the effectiveness of subject lines and overall email appeal.

How to transition into a Email Marketing Specialist role from journalism

How to transition into an email Marketing Specialist role from journalism As a journalist, you possess many transferable skills that can set you up for success in the world of email marketing. Your ability to write clearly, research topics deeply, and understand audience needs are all crucial to crafting effective email campaigns.

Common KPIs tracked by Copywriters

Copywriter

Tracking key performance indicators (KPIs) helps evaluate whether the words you're crafting are resonating with your audience and driving business results. Whether you're writing web pages, emails, ads, or social media posts, understanding the right KPIs to monitor is essential for measuring impact and improving future performance.

What makes a Funnel Marketing Specialist's portfolio successful?

Whether you’re applying for a job, pitching to clients, or showcasing freelance work, your portfolio should tell a compelling, data-backed story of growth and results. Each case study should include: Objective: What was the marketing or business goal? Strategy: How was the funnel structured across TOFU, MOFU, and BOFU? Tactics: What content, platforms, and tools did you use? results: Include metrics like conversion rates, ROAS, CAC, or lead growth Use visuals like funnel diagrams, screenshots, and email flows to reinforce your explanation.

What makes a Copywriter's portfolio successful?

Copywriter

Web copy (homepages, product pages, landing pages) Blog articles and SEO content email campaigns and newsletters Social media copy or ad campaigns Scripts for video, radio, or podcasts Choose your best work and tailor it to the kind of roles or clients you want to attract. Explain the Context Behind Each Piece Don’t just show the final product—explain the strategy, objectives, and results when possible.

How to write compelling content as a Marketing Automation Specialist

Here's how to write compelling content that aligns with customer needs, enhances user experience, and delivers measurable results. Use dynamic content blocks in emails and landing pages to tailor messages based on the user’s behavior or stage in the customer journey.

What makes a Event Marketing Manager's portfolio successful?

Event Marketing Manager

A strong portfolio helps you stand out to employers, clients, and collaborators by demonstrating how you bring ideas to life and deliver results. Select 3?5 events that demonstrate your range and results.

What makes a Creative Copy Strategist's portfolio successful?

Creative Copy Strategist

Some examples to include are: Website copy: Homepages, product pages, and landing pages Blog posts: Articles that showcase both storytelling and SEO optimization Social media posts: Copy that engages and converts across platforms (Facebook, Instagram, Twitter, LinkedIn) email campaigns: Newsletters, promotional emails, and sales funnels Advertising copy: Print, digital ads, or slogans By showing a variety of work, you demonstrate that you can handle any content strategy challenge that comes your way. Emphasize results and Impact A great portfolio not only shows the work you’ve done, but also how it has impacted the business.

What makes a CRM Manager's portfolio successful?

CRM Manager

Whether you’re seeking a new role or pitching your expertise to a client, your portfolio should demonstrate your ability to turn insights into action and relationships into results. A portfolio helps turn intangible results into a compelling narrative.

How to transition into a Marketing Automation Specialist role from journalism

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Your writing expertise allows you to effectively craft content that speaks directly to customer needs, helping you excel in email campaigns, landing pages, and other automated messaging strategies.

What soft skills are essential for a Funnel Marketing Specialist?

This includes: Mapping full-funnel customer journeys Identifying and addressing funnel drop-offs Making data-backed decisions based on KPIs and campaign results Strategic thinkers can prioritize actions that move the needle rather than chase vanity metrics. Soft skills in this area include: Being open to testing new tools and tactics Adjusting quickly to feedback and campaign results Managing multiple campaigns or experiments simultaneously Agile marketers thrive in environments where iteration and learning are daily norms.

Emerging trends Funnel Marketing Specialists should know in 2025

Funnel Marketing Specialists are increasingly using AI for: Predictive lead scoring and segmentation Chatbots and conversational marketing for real-time engagement Automated content creation and a/b testing email subject line and ad copy optimization using AI writing tools AI not only improves campaign efficiency but also enables deeper personalization at scale. Hyper-Personalization Across the Funnel Personalization is moving beyond first names in emails.

How to transition into a Funnel Marketing Specialist role from journalism

Affiliate Marketing Manager

By repositioning your strengths in storytelling, research, and audience engagement, you can make a seamless and rewarding shift into a data-driven marketing role that’s both creative and results-oriented. Learn the Funnel-Specific Tools and Metrics To successfully transition, familiarize yourself with the tools and concepts that Funnel Marketing Specialists use: CRM and automation: HubSpot, ActiveCampaign, Mailchimp Landing page builders: ClickFunnels, Leadpages, Unbounce Analytics platforms: Google Analytics, Hotjar, Mixpanel Key metrics: Conversion rate, CTR, ROAS, CAC, email open/click rates There are many free or low-cost courses and certifications available to help you learn these tools quickly.

Core responsibilities of a modern CRM Manager

CRM Manager

email and marketing automation CRM Managers execute lifecycle marketing programs using automation tools to nurture customers through every stage of the funnel. Build automated email flows such as welcome, onboarding, and reactivation campaigns Test and optimize subject lines, content, and send times Use dynamic content to personalize emails at scale Automation increases efficiency while ensuring a consistent customer experience.

Best tools every Affiliate Marketing Manager should use

Affiliate tracking platforms are crucial for monitoring affiliate performance, ensuring transparency, and optimizing campaigns to achieve better results. It provides detailed performance metrics and allows for a/b testing of different creatives and landing pages.

Best tools every Marketing Manager should use

Marketing Manager

From campaign automation to performance analytics, these tools help streamline daily operations, improve collaboration, and drive results. email Marketing Platforms email remains one of the highest ROI marketing channels.

How to transition into a Marketing Manager role from journalism

Marketing Manager

Writing and editing: Clear, persuasive writing is crucial for campaigns, email marketing, web content, and ad copy. Start by exploring areas like: Marketing funnels and customer journeys Digital channels such as SEO, PPC, social media, and email marketing Basic analytics, KPIs, and ROI measurement Brand positioning and messaging frameworks Free online courses (from platforms like Coursera, HubSpot Academy, and Google Digital Garage) can help build your confidence in marketing strategy and tools.

What makes a Content Strategist's portfolio successful?

Content Strategist

Challenge: What was the content goal or business problem? Strategy: How did you research, plan, and map the content? Execution: Describe the formats, channels, and collaborators involved results: Share data or qualitative impact (traffic, conversions, engagement) This structure proves your strategic thinking and your ability to drive results. Include blog posts, web copy, video scripts, email sequences, or social campaigns Highlight how you tailored tone, format, and messaging to different audiences Explain any a/b tests or iterations you performed to improve results This diversity shows that you can adapt your strategy to fit both brand and user needs.

Best tools every CRM Manager should use

CRM Manager

From CRM platforms and email marketing software to analytics and customer feedback tools, the tech stack of a CRM Manager empowers smarter decisions, stronger engagement, and scalable growth. Klaviyo: A favorite for e-commerce businesses, with deep Shopify integration and powerful email flows.

Common KPIs tracked by Digital Marketing Analysts

Digital Marketing Analyst

By tracking the right KPIs, analysts can assess which channels, content, and tactics are driving results—and which require adjustment. Whether focused on paid media, SEO, email, or social, understanding and acting on these KPIs is critical to sustained marketing success.

Emerging trends Marketing Automation Specialists should know in 2025

Omnichannel marketing: Marketing automation tools will enable specialists to deliver consistent messaging across email, social media, SMS, website, and even voice assistants. Cross-channel automation ensures that marketing efforts are unified and effective across the customer journey, leading to better results.

Best tools every Funnel Marketing Specialist should use

In the dynamic world of digital marketing, having the right technology stack enables specialists to execute seamless multichannel strategies while driving measurable results. Key features include: email drip campaigns Behavioral triggers and customer journeys Lead scoring and progressive profiling Top choices: ActiveCampaign ? known for visual workflows and deep segmentation Marketo ? powerful for enterprise-level campaign automation Mailchimp ? ideal for email automation and small business use 3.

What makes a Growth Hacker's portfolio successful?

Growth Hacker

Showcase Quantifiable results One of the most important aspects of a successful Growth Hacker portfolio is showcasing quantifiable results. If you’ve run a/b tests, share results and improvements in conversion rate.

Common KPIs tracked by Email Marketing Specialists

Common KPIs tracked by email Marketing Specialists email marketing remains one of the most effective digital marketing channels, and tracking key performance indicators (KPIs) is essential to gauge its effectiveness. By monitoring specific metrics, email Marketing Specialists can identify what's working, what needs improvement, and where to optimize their efforts.

What makes a Marketing Manager's portfolio successful?

Marketing Manager

It goes beyond showcasing creative assets—it's a strategic document that tells the story of your expertise, achievements, and ability to deliver measurable results. Product launches and go-to-market strategies Content marketing campaigns (blogs, whitepapers, videos) email marketing initiatives and automation workflows Social media campaigns and influencer partnerships Paid advertising (PPC, social ads, display campaigns) For each project, provide context, objectives, your role, the process, and the outcome—especially measurable results like ROI, lead growth, or engagement rates.

Common KPIs tracked by Content Strategists

Content Strategist

Traffic Sources: Tracks whether visitors come from search engines, social media, email, or referrals. Keyword Rankings: Track the position of target keywords in search engine results.

What a typical day looks like for a Data Analyst

Data Analyst

Check emails and messages: Review updates, requests, or blockers from project managers or stakeholders. This part of the day typically involves building reports or visualizations, and then communicating the results to teams or stakeholders.

Emerging trends Email Marketing Specialists should know in 2025

Emerging trends email Marketing Specialists should know in 2025 email marketing continues to evolve, and staying up to date with emerging trends is essential for any email Marketing Specialist. Here's a look at the key trends every email Marketing Specialist should be aware of to stay ahead of the curve.

What soft skills are essential for a E-commerce Specialist?

E-commerce Specialist

Clearly articulate goals, priorities, and strategies to cross-functional stakeholders Write persuasive product copy, marketing content, and emails that align with brand voice Provide constructive feedback and collaborate effectively with remote and in-house teams Whether through Slack, Zoom, or Shopify descriptions, effective communication drives results and alignment. Use planning tools to structure daily, weekly, and monthly goals Prioritize high-impact tasks and delegate when possible Maintain focus amid distractions from emails, chats, and shifting deadlines Effective prioritization boosts productivity and ensures deadlines are met.

What makes a Podcast Producer's portfolio successful?

Podcast Producer

It demonstrates that you can: Manage a complete podcast production workflow Craft engaging content that serves a specific audience Collaborate across creative, technical, and marketing roles Deliver real-world results, such as audience growth or monetization Core Elements of a High-Impact Podcast Producer Portfolio 1. Case Studies with Context and results Go beyond just sharing audio files — include a clear narrative: Project Overview: What was the podcast’s goal, audience, and niche? Your Role: Outline your responsibilities — scripting, editing, booking guests, managing production timelines, etc.

What a week looks like for a busy Career Coach

Career Coach

Analyze student progress reports, assessment results, or caseload updates. Send reminder emails to students about coaching sessions or upcoming events.

How to write compelling content as a Funnel Marketing Specialist

Here’s how Funnel Marketing Specialists approach content creation to optimize lead flow and maximize results. Key formats: Case studies and white papers Webinars and comparison guides email sequences that nurture with progressive insights Focus on solving specific problems and showcasing success stories to build credibility.

Core responsibilities of a modern Funnel Marketing Specialist

This involves: Creating targeted email sequences and drip campaigns Segmenting leads by behavior, demographics, and intent Offering valuable content that builds trust and educates potential buyers Automation tools like HubSpot, Marketo, or ActiveCampaign often support these tasks. Funnel Marketing Specialists are responsible for: a/b testing landing pages, CTAs, and emails Analyzing funnel performance metrics and drop-off points Implementing behavioral tracking with tools like Google Analytics, Hotjar, or Mixpanel CRO ensures that no opportunity is lost due to poor UX or messaging gaps.

How to transition into a E-commerce Specialist role from journalism

E-commerce Specialist

Why journalism is a strong foundation for e-commerce Journalism prepares professionals with valuable, transferable skills that align well with the demands of digital commerce: Content creation: Journalists are skilled at writing clear, persuasive, and engaging content, ideal for product pages, blogs, email campaigns, and landing pages. email marketing: Learn how to write, segment, and automate campaigns using platforms like Klaviyo or Mailchimp.

What makes a Brand Manager's portfolio successful?

Brand Manager

What makes a Brand Manager's portfolio successful? A successful Brand Manager portfolio goes beyond showcasing marketing materials—it demonstrates your ability to create, execute, and refine brand strategies that lead to measurable results. A well-crafted portfolio can be your best tool to attract potential employers or clients by showcasing your skills in brand development, marketing campaigns, market research, and the results you’ve achieved.

How to transition into a Growth Hacker role from journalism

Growth Hacker

As a Growth Hacker, you'll be responsible for driving user acquisition, improving conversion rates, and testing creative strategies to scale business growth. Whether it’s a blog post, email, or landing page, your content should tell a story that highlights the problem your product solves, how it works, and the benefits users will experience.

How to transition into a Event Marketing Manager role from journalism

Event Marketing Manager

Understand key tools: Learn to use platforms such as Eventbrite, Hopin, Canva, Asana, and email automation tools. Design a sample landing page and email sequence for a fictional event Assist with local events or virtual meetups in writing speaker bios, press releases, or promotional content Contribute to content marketing for conferences, panels, or fundraisers Hands-on involvement—real or self-directed—demonstrates initiative and practical skills.

What soft skills are essential for a Marketing Automation Specialist?

From explaining complex automation strategies to team members to reporting campaign results to clients, the ability to communicate clearly is essential. Team Communication: Clearly communicate campaign goals, timelines, and results with cross-functional teams, including marketing, sales, and creative teams.

Best tools every Event Marketing Manager should use

Event Marketing Manager

email marketing and automation tools Promoting the event and keeping attendees engaged before, during, and after the event requires automated communication. Mailchimp: Easy-to-use platform for building email campaigns, drip sequences, and audience segmentation HubSpot: A robust CRM and automation tool for nurturing leads and tracking event conversions Klaviyo: Great for e-commerce-driven events with advanced targeting and real-time engagement tracking Automated email flows ensure consistent outreach and stronger attendance rates.

Day in the life of a successful Accountant

Accountant

Morning Check-In and Prioritizing Tasks The day begins with a morning check-in to review tasks, emails, and any financial updates that might impact the accounting workday. Key activities include: Reviewing emails: Accountants often begin their day by reviewing emails for important updates from clients, colleagues, or senior management.

Best tools every Email Marketing Specialist should use

Best tools every email Marketing Specialist should use Success in email marketing relies not just on strategy and content, but also on the tools that power your workflows. Whether you're a solo marketer or part of a larger team, having a robust email marketing toolkit is essential.

How to write compelling content as a Email Marketing Specialist

How to write compelling content as a email Marketing Specialist Writing effective email content is both an art and a science. As an email Marketing Specialist, your words must do more than fill an inbox—they must spark interest, inspire trust, and drive action.

Best tools every Marketing Automation Specialist should use