Topics Tagged: A/B testing emails

, welcome emails, cart abandonment emails) is a major part of email marketing. This can include welcome series, newsletters, and promotional emails.

Core responsibilities of a modern Email Marketing Specialist

Beyond writing emails, these specialists work across platforms, data systems, and creative teams to ensure personalized, automated, and performance-driven communication. Build calendar-based campaigns, such as newsletters, product launches, or seasonal promos Ensure consistency with broader marketing initiatives across channels Clear strategy ensures emails deliver the right message to the right audience at the right time.

Effective social media strategies for Email Marketing Specialists

Cross-promotion: Share email sign-up links on social media to grow your subscriber list and promote your email content Social CTAs: Include clear calls to action (CTA) in social media posts that encourage users to sign up for your emails Repurpose content: Turn email newsletters or offers into social media posts to maximize content reach Cross-promotion between email and social helps maintain consistent messaging while boosting engagement on both platforms. Segment Social Media Audiences for Targeted emails Leverage social media data to build more targeted and personalized email campaigns.

Common KPIs tracked by Email Marketing Specialists

Formula: (emails Opened ÷ emails Delivered) × 100 A high open rate typically means your subject lines are compelling and your emails are reaching the inbox Monitor for trends in subject line performance and segment to improve targeting Open rates are crucial for understanding the initial engagement with your email content. Formula: (Clicks ÷ emails Delivered) × 100 A higher CTR indicates that the content of your email resonated with your audience and encouraged them to take action Track individual links to see what drives the most engagement CTR helps evaluate the effectiveness of your email content and CTAs.

Emerging trends Email Marketing Specialists should know in 2025

AI personalization not only improves engagement but also drives conversions by making emails more relevant and timely. Triggered emails: Use actions like cart abandonment or form submission to send personalized emails automatically.

What makes a Email Marketing Specialist's portfolio successful?

What makes a successful Email Marketing Specialist's portfolio? An Email Marketing Specialist's portfolio is not just a collection of emails—it’s a showcase of strategy, creativity, data analysis, and measurable results. A well-curated portfolio demonstrates your ability to craft engaging, targeted emails that drive conversions, build relationships, and align with business goals.

Best tools every Email Marketing Specialist should use

Email Design and Content Creation Tools Beautiful emails drive engagement. testing and Spam Check Tools Before sending, it's critical to test how your email will render across inboxes and ensure it passes spam filters.

How to write compelling content as a Email Marketing Specialist

Whether you're sending a welcome series, promotional blast, or nurture sequence, crafting compelling emails means combining personalization, relevance, and clear structure. Keep it concise—ideally under 50 characters Use curiosity, urgency, or value-driven phrasing a/b test subject lines regularly to find what resonates Pair your subject line with a compelling preheader to further entice opens.

Core responsibilities of a modern Marketing Automation Specialist

Managing platforms like HubSpot, Marketo, Pardot, or ActiveCampaign Configuring workflows, triggers, and sequences to automate marketing tasks testing and troubleshooting to ensure all automated systems run smoothly Proficiency in automation tools is critical for improving productivity and ensuring campaign success. a/b testing and campaign optimization To continuously improve marketing performance, a/b testing and optimization are essential components of a Marketing Automation Specialist’s role.

Best tools every Marketing Automation Specialist should use

Mailchimp: Easy-to-use email marketing software that offers automation workflows, a/b testing, and campaign analytics. Unbounce: A popular landing page builder with drag-and-drop functionality, a/b testing, and integrations with marketing automation platforms.

Common KPIs tracked by Marketing Automation Specialists

Formula: (emails Opened ÷ emails Delivered) × 100 High open rates indicate engaging subject lines and well-targeted recipients. Formula: (Clicks ÷ Impressions or emails Sent) × 100 A high CTR indicates that the content is relevant and compelling to your audience.

Common KPIs tracked by Copywriters

Copywriter

Whether you're writing web pages, emails, ads, or social media posts, understanding the right KPIs to monitor is essential for measuring impact and improving future performance. Formula: (Clicks ÷ Impressions or emails Delivered) × 100 Shows how effective your headlines, subject lines, and CTAs are Higher CTR = Strong copy alignment with user intent CTR helps gauge how compelling your copy is in driving the next action.

Common KPIs tracked by Marketing Managers

Marketing Manager

Open Rate: Percentage of recipients who open your email Click-Through Rate (CTR): Percentage who clicked a link within the email Unsubscribe Rate: Rate at which users opt out of your mailing list Bounce Rate: The number of emails that weren’t delivered successfully Email KPIs reveal how well your content resonates with your audience and how effective your segmentation strategies are.

How to transition into a Marketing Automation Specialist role from journalism

In marketing, the ability to create engaging content is essential for crafting compelling emails, landing pages, and ad copy. Automate follow-ups, re-engagement campaigns, and post-purchase emails to keep prospects engaged and customers loyal.

Formula: (Abandoned carts / Total carts) × 100 Optimization strategies: Simplifying the checkout process, offering guest checkout, and sending cart reminder emails.

How to write compelling content as a CRM Manager

For CRM Managers, writing isn’t just about sending emails—it’s about crafting personalized, data-informed communication that guides customers through every stage of their journey. , new, active, churn-risk) Analyze engagement data from previous emails and campaigns Create personas or micro-segments to tailor messaging and tone Audience insight ensures your content resonates and drives action.

How to transition into a CRM Manager role from journalism

How to write compelling content as a Event Marketing Manager

Event Marketing Manager

Send “what to expect” emails with logistical details and session recommendations Share speaker interviews, blog previews, and downloadable guides Foster community through social countdowns or networking groups Ongoing engagement reduces no-shows and builds momentum.

Emerging trends Funnel Marketing Specialists should know in 2025

Funnel Marketing Specialists are increasingly using AI for: Predictive lead scoring and segmentation Chatbots and conversational marketing for real-time engagement Automated content creation and a/b testing Email subject line and ad copy optimization using AI writing tools AI not only improves campaign efficiency but also enables deeper personalization at scale. Hyper-Personalization Across the Funnel Personalization is moving beyond first names in emails.

Emerging trends Marketing Automation Specialists should know in 2025

Dynamic content: Use dynamic content blocks in emails, ads, and landing pages to tailor messaging based on individual customer data such as behavior, location, and preferences. AI-generated emails: Use AI to write compelling subject lines, personalize email content, and create automated email sequences based on customer data.

How to write compelling content as a Marketing Automation Specialist

Medical Billing Specialist

Use dynamic content blocks in emails and landing pages to tailor messages based on the user’s behavior or stage in the customer journey. Use curiosity, urgency, and benefits to entice users to open emails.

Best practices in patient communication for Medical Billing Specialists

Return calls and emails promptly Provide a direct contact or dedicated billing support line Track open issues and ensure resolution is communicated Responsive service increases patient satisfaction and reduces escalations.

What a week looks like for a busy Academic Advisor

Academic Advisor

Ongoing Weekly Responsibilities Respond to emails and messages from students, faculty, and parents.

How to find consistent work as a Photographer

Photographer

Send thank-you emails and personalized follow-ups Offer retainer packages for brands and recurring clients Provide loyalty discounts or early access to new services Keeping in touch after a shoot keeps your name top of mind for referrals and future work. Add quotes to your website and portfolio pages Request Google or Yelp reviews to improve local visibility Use social proof in captions and marketing emails 8.

Core responsibilities of a modern CRM Manager

Build automated email flows such as welcome, onboarding, and reactivation campaigns Test and optimize subject lines, content, and send times Use dynamic content to personalize emails at scale Automation increases efficiency while ensuring a consistent customer experience. Monitor key metrics like open rates, click-through rates (CTR), and conversion rates Analyze a/b test results and user behavior patterns Generate performance dashboards for stakeholders Data-backed insights allow for continuous improvement and strategic forecasting.

Best tools every CRM Manager should use

Digital Marketing Analyst

Survicate: Automates feedback collection through website widgets, emails, or in-app prompts.

Common KPIs tracked by Digital Marketing Analysts

How to transition into a Marketing Manager role from journalism

Marketing Manager

How to transition into a Funnel Marketing Specialist role from journalism

Best tools every Funnel Marketing Specialist should use

Affiliate Marketing Manager

Landing Page and Funnel Builders These tools simplify the process of creating optimized landing pages and lead capture forms without coding: ClickFunnels ? robust funnel builder with upsells, order bumps, and analytics Unbounce ? a/b testing and smart traffic redirection Leadpages ? easy-to-use templates and drag-and-drop builder Landing pages are critical for top-of-funnel (TOFU) and middle-of-funnel (MOFU) conversions. Key platforms include: Google Ads ? search, display, and retargeting campaigns Meta Ads (Facebook/Instagram) ? highly targeted audiences and creative testing LinkedIn Ads ? ideal for B2B funnel campaigns These platforms often integrate with CRM and automation tools for full-funnel visibility.

Work-life balance strategies for Legislative Assistants

Legislative Assistant

Batch similar tasks: Group emails, phone calls, or data entry to maintain focus and avoid constant task switching. Establish tech-free zones: Avoid checking emails during meals, personal time, or right before bed.

Best tools every Growth Hacker should use

Growth Hacker

It allows for easy automation of emails and segmentation, helping you engage with subscribers based on their interests and behaviors. It offers features like funnel analysis, cohort analysis, and a/b testing, which are essential for understanding how users engage with your product or service.

Best tools every Affiliate Marketing Manager should use

It provides detailed performance metrics and allows for a/b testing of different creatives and landing pages. They allow you to send personalized, automated emails and track engagement metrics.

Freelance vs agency work for Email Marketing Specialists

Best tools every E-commerce Specialist should use

E-commerce Specialist

How to transition into a Growth Hacker role from journalism

Growth Hacker

As a Growth Hacker, you'll be responsible for driving user acquisition, improving conversion rates, and testing creative strategies to scale business growth. Test and Experiment: Like investigative journalism, growth hacking involves testing hypotheses and experimenting with different marketing strategies.

How to transition into a E-commerce Specialist role from journalism

E-commerce Specialist

What makes a Copywriter's portfolio successful?

Copywriter

What soft skills are essential for a Marketing Automation Specialist?

Campaign testing: Experiment with different creative strategies, such as a/b testing subject lines or CTAs, to find the most effective combinations. Quality Control: Review emails, landing pages, and forms before launching to catch any spelling errors or broken links.

How to transition into a Event Marketing Manager role from journalism

Event Marketing Manager

Best tools every Event Marketing Manager should use

Event Marketing Manager

Core responsibilities of a modern Funnel Marketing Specialist

Funnel Marketing Specialists are responsible for: a/b testing landing pages, CTAs, and emails Analyzing funnel performance metrics and drop-off points Implementing behavioral tracking with tools like Google Analytics, Hotjar, or Mixpanel CRO ensures that no opportunity is lost due to poor UX or messaging gaps.

What makes a Funnel Marketing Specialist's portfolio successful?

, Facebook or Google ads) Email nurture series or subject line a/b tests Landing page headlines and CTAs Demonstrating that you can write for conversion — not just for engagement — is key.

What soft skills are essential for a Funnel Marketing Specialist?

Soft skills in this area include: Being open to testing new tools and tactics Adjusting quickly to feedback and campaign results Managing multiple campaigns or experiments simultaneously Agile marketers thrive in environments where iteration and learning are daily norms. Time Management and Organization With many moving parts — from ad campaigns to email sequences — Funnel Marketing Specialists must stay organized: Planning content calendars and nurture flows Tracking project milestones and a/b testing timelines Juggling multiple funnels across products or personas Effective time management ensures consistent execution and reporting.

How to write compelling content as a Funnel Marketing Specialist